"We see, thanks to Lucy Mulroney, that Warhol imagined everything about a book—the copyedited pages, the aimless tape-recorded drumming-up of anecdotes, even the book tour itself—as a kind of art."
— Alexander Nemerov, Stanford University
"In this engrossing book, Lucy Mulroney offers a bracing new account of Andy Warhol’s publication projects as they redefined the rituals of publishing, publicity, and print in America. Drawing upon extensive new archival research treating everything from the ‘coloring parties’ of the 1950s to the late photobook America, Mulroney demonstrates the range, intricacy, and above all the radically collaborative nature of these projects."
— Jennifer L. Roberts, Harvard University
"Taken as a whole, this work of scholarship fills some gaps in our knowledge about another side of Warhol's multifaceted career."
— Martha E. Stone, Gay & Lesbian Review
"Though one can find much about Warhol in print, reviews, and criticism, Mulrony is the first to chronicle the artist's self-publishing and handmade booklets in the pre–pop art days of the 1950s. . . . Well written and meticulously detailed, this book clearly depicts subversive parallels and oppositions to the commercial establishment."
— CHOICE