Sibao today is a cluster of impoverished villages in the mountains of western Fujian. Yet from the late seventeenth through the early twentieth century, it was home to a flourishing publishing industry. Through itinerant booksellers and branch bookshops managed by Sibao natives, this industry supplied much of south China with cheap educational texts, household guides, medical handbooks, and fortune-telling manuals.

It is precisely the ordinariness of Sibao imprints that make them valuable for the study of commercial publishing, the text-production process, and the geographical and social expansion of book culture in Chinese society. In a study with important implications for cultural and economic history, Cynthia Brokaw describes rural, lower-level publishing and bookselling operations at the end of the imperial period. Commerce in Culture traces how the poverty and isolation of Sibao necessitated a bare-bones approach to publishing and bookselling and how the Hakka identity of the Sibao publishers shaped the configuration of their distribution networks and even the nature of their publications.

Sibao's industry reveals two major trends in print culture: the geographical extension of commercial woodblock publishing to hinterlands previously untouched by commercial book culture and the related social penetration of texts to lower-status levels of the population.

Linking the study of business and politics, Christine Haynes reconstructs the passionate and protracted debate over the development of the book trade in nineteenth-century France. While traditionalists claimed that the business of literature required tight state regulation, an increasingly influential group of reformers argued that books were ordinary commodities whose production and distribution were best left to the free market.

The French Revolution overthrew the system of guilds and privileges that had governed the trade under the Old Regime. In the struggle that followed, the new men known as éditeurs (publishers) pushed for increased liberalization of the market. They relied on collective organization, especially a professional association known as the Cercle de la Librairie, to advocate for abolition of licensing requirements and extension of literary rights. Haynes shows how publishers succeeded in transforming the industry from a tightly controlled trade into a free enterprise, with dramatic but paradoxical consequences for literature in France.

The modern literary marketplace was the outcome of a political struggle both within the publishing world and between the book trade and the state. In tracing the contest over literary production in France, Haynes emphasizes the role of the Second Empire in enacting—but also in limiting—press freedom and literary property.

A new history of one of the foremost printers of the Renaissance explores how the Age of Print came to Italy.

Lorenz Böninger offers a fresh history of the birth of print in Italy through the story of one of its most important figures, Niccolò di Lorenzo della Magna. After having worked for several years for a judicial court in Florence, Niccolò established his business there and published a number of influential books. Among these were Marsilio Ficino’s De christiana religione, Leon Battista Alberti’s De re aedificatoria, Cristoforo Landino’s commentaries on Dante’s Commedia, and Francesco Berlinghieri’s Septe giornate della geographia. Many of these books were printed in vernacular Italian.

Despite his prominence, Niccolò has remained an enigma. A meticulous historical detective, Böninger pieces together the thorough portrait that scholars have been missing. In doing so, he illuminates not only Niccolò’s life but also the Italian printing revolution generally. Combining Renaissance studies’ traditional attention to bibliographic and textual concerns with a broader social and economic history of printing in Renaissance Italy, Böninger provides an unparalleled view of the business of printing in its earliest years. The story of Niccolò di Lorenzo furnishes a host of new insights into the legal issues that printers confronted, the working conditions in printshops, and the political forces that both encouraged and constrained the publication and dissemination of texts.

At the same time, the United States felt the influence of the rise of popular mass-circulation newspapers and magazines and the surge in American book publishing. Concern over living correctly as well as prosperously was commonly discussed by leading authors and journalists, who were now writing for ever-expanding regional and national audiences. Women became more important as authors and editors, giving advice and building huge markets for women readers, with the magazine Godey's Lady's Book and novels by Susan Warner, Maria Cummins, and Harriet Beecher Stowe expressing women's views about the troubled state of society. Best-selling male writers--including novelist George Lippard, historian George Bancroft, and travel writer Bayard Taylor--were among those adding their voices to concerns about prosperity and morality and about America's place in the world. Writers and publishers discovered that a high moral tone could be exceedingly good for business.

The authors of this book examine how popular writers and widely read newspapers, magazines, and books expressed social tensions between prosperity and morality. This study draws on that nationwide conversation through leading mass media, including circulation-leading newspapers, the New York Herald and the New York Tribune, plus prominent newspapers from the South and West, the Richmond Enquirer and the Cincinnati Enquirer. Best-selling magazines aimed at middle-class tastes, Harper's Magazine and the Southern Literary Messenger, added their voices, as did two leading business magazines.

Anna D. Jaroszyńska-Kirchmann mines seven decades' worth of thoughts expressed by Ameryka-Echo readers to chronicle the ethnic press's role in the immigrant experience. Open and unedited debate harkened back to homegrown journalistic traditions, and Jaroszyńska-Kirchmann opens up the nuances of an editorial philosophy that cultivated readers as content creators. As she shows, ethnic publications in the process forged immigrant social networks and pushed notions of education and self-improvement throughout Polonia. Paryski, meanwhile, built a publishing empire that earned him the nickname ""The Polish Hearst.""

Detailed and incisive, The Polish Hearst opens the door on the long-overlooked world of ethnic publishing and the amazing life of one of its towering figures.

Printing Landmarks tells the story of the late Tokugawa period’s most distinctive form of popular geography: meisho zue. Beginning with the publication of Miyako meisho zue in 1780, these monumental books deployed lovingly detailed illustrations and informative prose to showcase famous places (meisho) in ways that transcended the limited scope, quality, and reliability of earlier guidebooks and gazetteers. Putting into spellbinding print countless landmarks of cultural significance, the makers of meisho zue created an opportunity for readers to experience places located all over the Japanese archipelago.

In this groundbreaking multidisciplinary study, Robert Goree draws on diverse archival and scholarly sources to explore why meisho zue enjoyed widespread and enduring popularity. Examining their readership, compilation practices, illustration techniques, cartographic properties, ideological import, and production networks, Goree finds that the appeal of the books, far from accidental, resulted from specific choices editors and illustrators made about form, content, and process. Spanning the fields of book history, travel literature, map history, and visual culture, Printing Landmarks provides a new perspective on Tokugawa-period culture by showing how meisho zue depicted inspiring geographies in which social harmony, economic prosperity, and natural stability made for a peaceful polity.

Queer Between the Covers presents a history of radical queer publishing and literature from 1880 to the modern day. Chronicling the gay struggle for acceptance and liberation, the book demonstrates how the fight for representation was often waged between the covers of books in a world where spaces for queer expression were taboo. The chapters provide an array of voices and histories from the famous, Derek Jarman and Oscar Wilde, to the lesser known and underappreciated, such as John Wieners and Valerie Taylor. It includes firsthand accounts of seminal moments in queer history, including the birth of Hazard Press and the Defend Gay’s the Word Bookshop campaign in the 1980s.

Queer Between the Covers demonstrates the importance of the book and how the queer community could be brought together through shared literature. The works discussed show the imaginative and radical ways in which queer texts have fought against censorship and repression and could be used as a political tool for organization and production. This study follows key moments in queer literary history, from the powerful community wide demonstrations for Gay’s the Word during their battle with the British government, to the mapping of Chicago’s queer spaces within Valerie Taylor’s pulp novels, or the anonymous but likely shared authorship of the nineteenth century queer text Teleny. Queer publishing also often involved fascinating creative tactics for beating the censor, from the act of self-publishing to anonymous authorship as part of a so-called “cloaked resistance.” Collage and repurposing found images and texts were key practices for many queer publishers and authors, from Derek Jarman to the artworks created by the Hazard Press.

This is a fascinating and topical book on publishing history for those interested in how queer people throughout modernity have used literature as an important forum for self-expression and self-actualization when spaces and sites for queer expression were outlawed.  

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a new model for how economics can inform literary analysis.

Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, revealing how a text provides a record of its author’s attempt to sell the story to his or her readers.

An unusual literary scholar with a background in finance, Paine mines stories for evidence of the conditions of their production. Through his wholly original reading, Balzac’s The Splendors and Miseries of Courtesans becomes a secret diary of its author’s struggles to cope with the commercializing influence of serial publication in newspapers. The Brothers Karamazov transforms into a story of Dostoevsky’s sequential bets with his readers, present and future, about how to write a novel. Zola’s Money documents the rise of big business and is itself a product of Zola’s own big business, his factory of novels.

Combining close readings with detailed analyses of the nineteenth-century publishing contexts in which prose fiction first became a product, Selling the Story shows how the business of literature affects even literary devices such as genre, plot, and repetition. Paine argues that no book can be properly understood without reference to its point of sale: the author’s knowledge of the market, of reader expectations, and of his or her own efforts to define and achieve literary value.

With the overwhelming amount of new information that bombards us each day, it is perhaps difficult to imagine a time when the widespread availability of the printed word was a novelty. In early nineteenth-century Britain, print was not novel—Gutenberg’s printing press had been around for nearly four centuries—but printed matter was still a rare and relatively expensive luxury. All this changed, however, as publishers began employing new technologies to astounding effect, mass-producing instructive and educational books and magazines and revolutionizing how knowledge was disseminated to the general public.

One of the most-followed antitrust cases of recent times—United States v. Apple—reveals an often-missed truth: what Americans most fear is competition itself.

In 2012 the Department of Justice accused Apple and five book publishers of conspiring to fix ebook prices. The evidence overwhelmingly showed an unadorned price-fixing conspiracy that cost consumers hundreds of millions of dollars. Yet before, during, and after the trial millions of Americans sided with the defendants. Pundits on the left and right condemned the government for its decision to sue, decrying Amazon’s market share, railing against a new high-tech economy, and rallying to defend beloved authors and publishers. For many, Amazon was the one that should have been put on trial. But why? One fact went unrecognized and unreckoned with: in practice, Americans have long been ambivalent about competition.

Chris Sagers, a renowned antitrust expert, meticulously pulls apart the misunderstandings and exaggerations that industries as diverse as mom-and-pop grocers and producers of cast-iron sewer pipes have cited to justify colluding to forestall competition. In each of these cases, antitrust law, a time-honored vehicle to promote competition, is put on the defensive. Herein lies the real insight of United States v. Apple. If we desire competition as a policy, we must make peace with its sometimes rough consequences. As bruising as markets in their ordinary operation often seem, letting market forces play out has almost always benefited the consumer. United States v. Apple shows why supporting cases that protect price competition, even when doing so hurts some of us, is crucial if antitrust law is to protect and maintain markets.