This book explores the dynamic changes now taking place in the South Korean government as a result of recent social and economic liberalization. Sung Deuk Hahm and L. Christopher Plein trace the emergence in Korea of a post-developmental state, in which both increasingly autonomous capital interests and growing public expectations of a higher quality of life challenge existing authoritarian institutions. Separating out the constituent parts of the Korean state, they then explore the evolving roles of the Korean presidency and bureaucracy in setting national policy.
The authors analyze the importance of social and cultural factors, as well as the motives of individual political actors, in shaping institutional change in Korea. They show how shifting socioeconomic conditions have altered the way political decisions are made. Hahm and Plein illustrate these transitions with concrete examples of policy making in the area of technology development and transfer—an area of critical importance to Korea's rapid modernization.
Insightful and engaging, Bong Joon Ho offers an up-to-date analysis of the genre-bending international director.
Cornerstone of the Nation is the first historical account of the complex alliance of military and civilian forces that catapulted South Korea’s conjoined militarization and industrialization under Park Chung Hee (1961–1979). Kwon reveals how Park’s secret program to build an independent defense industry spurred a total mobilization of business, science, labor, and citizenry, all of which converged in military-civilian forces that propelled an unprecedented model of modernization in Korea.
Drawing on largely untapped declassified materials from Korea and personal interviews with contemporaneous participants in the nascent defense industry, as well as declassified US documents and other external sources, Kwon weaves together oral histories and documentary evidence in an empirically rich narrative that details how militarization shaped the nation’s rapid economic, technological, political, and social transformation. Cornerstone of the Nation makes the case that South Korea’s arms development under Park may be the most durable and yet least acknowledged factor behind the country’s rise to economic prominence in the late twentieth century. Through an analysis that simultaneously engages some of the most contested issues in Korean historiography, development literature, contemporary politics, and military affairs, this book traces Korea’s distinct pathway to becoming a global economic force.
The South Korean warship Cheonan was sunk in mysterious circumstances on 26 March 2010. The remarkable events that followed are analysed by Tim Beal and woven into a larger study of the increasingly volatile relations between North and South Korea and US concern about the rise of China.
South Korea's stance towards the North has hardened significantly since the new conservative government came to power. Beal argues that the South moved quickly to use the sinking of the Cheonan to put international pressure on the North, even before the cause of the sinking had been established. The US followed suit by attempting to pressurise China into condemning North Korea. The media reports at the time presented an open and shut case of unprovoked North Korean aggression, but the evidence points towards the accidental triggering of a South Korean mine as the cause and South Korean fabrication to incriminate the North.
With the South bent on forcing the fall of the North's regime with US help and China unlikely to stand idly by, this book offers an essential guide to the key factors behind the crisis and possible solutions.
South Korea is home to one of the most vibrant evangelical Protestant communities in the world. This book investigates the meanings of—and the reasons behind—an intriguing aspect of contemporary South Korean evangelicalism: the intense involvement of middle-class women. Drawing upon extensive ethnographic fieldwork in Seoul that explores the relevance of gender and women’s experiences to Korean evangelicalism, Kelly H. Chong not only helps provide a clearer picture of the evangelical movement’s success in South Korea, but interrogates the global question of contemporary women’s attraction to religious traditionalisms.
In highlighting the growing disjunction between the forces of social transformation that are rapidly liberalizing modern Korean society, and a social system that continues to uphold key patriarchal structures on both societal and familial levels, Chong relates women’s religious involvement to the contradictions of South Korea’s recent socio-cultural changes and complex engagement with modernity. By focusing on the ways in which women’s religious participation constitutes—both spiritually and institutionally—an important part of their effort to negotiate the problems and dilemmas of contemporary family and gender relations, this book explores the contradictory significance of evangelical beliefs and practices for women, which simultaneously opens up possibilities for gender negotiation/resistance, and for women’s redomestication.
Kimberly D. McKee examines the growth of the neocolonial, multi-million-dollar global industry that shaped these families—a system she identifies as the transnational adoption industrial complex. As she shows, an alliance of the South Korean welfare state, orphanages, adoption agencies, and American immigration laws powered transnational adoption between the two countries. Adoption became a tool to supplement an inadequate social safety net for South Korea's unwed mothers and low-income families. At the same time, it commodified children, building a market that allowed Americans to create families at the expense of loving, biological ties between Koreans. McKee also looks at how Christian Americanism, South Korean welfare policy, and other facets of adoption interact with and disrupt American perceptions of nation, citizenship, belonging, family, and ethnic identity.
In 2002, North Korea precipitated a major international crisis when it revealed the existence of a secret nuclear weapons program and announced its withdrawal from the Nuclear Nonproliferation Treaty. Earlier in the year, George W. Bush had declared North Korea part of the “axis of evil,” and soon afterward his administration listed the country as a potential target of a preemptive nuclear strike. Pyongyang’s angry reaction ensured the complete deterioration of relations on the Korean peninsula, where only two years before the leaders of North and South Korea had come together in a historic summit meeting.
Few international conflicts are as volatile, protracted, or seemingly insoluble as the one in Korea, where mutual mistrust, hostile Cold War attitudes, and the possibility of a North Korean economic collapse threaten the security of the entire region. For Roland Bleiker, this persistently recurring pattern suggests profound structural problems within and between the two Koreas that have not been acknowledged until now. Expanding the discussion beyond geopolitics and ideology, Bleiker places peninsular tensions in the context of an ongoing struggle over competing forms of Korean identity. Divided Korea examines both domestic and international attitudes toward Korean identity, the legacy of war, and the possibilities for-and anxieties about-unification.
Divided Korea challenges the prevailing logic of confrontation and deterrence, embarking on a fundamental reassessment of both the roots of the conflict and the means to achieve a more stable political environment and, ultimately, peace. In order to realize a lasting solution, Bleiker concludes, the two Koreas and the international community must first show a willingness to accept difference and contemplate forgiveness as part of a broader reconciliation process.
Roland Bleiker is professor of international relations at the University of Queensland. From 1986 to 1988 he served as chief of office for the Swiss delegation to the Neutral Nations Supervisory Commission in Panmunjom.
Bong Joon Ho won the Oscar® for Best Director for Parasite (2019), which also won Best Picture, the first foreign film to do so, and two other Academy Awards. Parasite was the first Korean film to win the Palme d’Or at Cannes. These achievements mark a new career peak for the director, who first achieved wide international acclaim with 2006’s monster movie The Host and whose forays into English-language film with Snowpiercer (2013) and Okja (2017) brought him further recognition.
As this timely book reveals, even as Bong Joon Ho has emerged as an internationally known director, his films still engage with distinctly Korean social and political contexts that may elude many Western viewers. The Films of Bong Joon Ho demonstrates how he hybridizes Hollywood conventions with local realities in order to create a cinema that foregrounds the absurd cultural anomie Koreans have experienced in tandem with their rapid economic development. Film critic and scholar Nam Lee explores how Bong subverts the structures of the genres he works within, from the crime thriller to the sci-fi film, in order to be truthful to Korean realities that often deny the reassurances of the happy Hollywood ending. With detailed readings of Bong’s films from Barking Dogs Never Bite (2000) through Parasite (2019), the book will give readers a new appreciation of this world-class cinematic talent.
This ninth title in the series Studies in the Modernization of the Republic of Korea offers new insights into the role of finance in a rapidly developing country. Combining history and theory, it provides a rigorous test of previous theoretical propositions. The study illustrates the complexity of the Korean financial system and the danger of easy generalization from partial evidence.
The two major components of the financial system are brought into focus—one regulated and statistically recorded, the other unregulated, unrecorded. The burden of financial intermediation shifts from one to the other largely in response to government policy measures. By looking only at the regulated sector, previous studies have often misperceived the role of the financial system and the effects of government policies. The financial scandal in Seoul in May 1982 vividly demonstrated that the unregulated part of the system is still important and that overregulation of the “modern” part generates strong pressures for perpetuating the illegal, unregulated, “traditional” financial institutions.
Since the early 1980s, Korea’s financial development has been a tale of liberalization and opening. After the 1997 financial crisis, great strides were made in building a market-oriented financial system through sweeping reforms for deregulation and the opening of financial markets. However, the new system failed to steer the country away from a credit card boom and bust in 2003, a liquidity crisis in 2008, and a run on its savings banks in 2011, and has been severely tested again by the ongoing COVID-19 pandemic crisis. Financial liberalization, clearly, has been no panacea.
This study analyzes the deepening of and structural changes in Korea’s financial system since the early 1980s and presents the empirical results of the effects of financial development on economic growth, stability, and the distribution of income. It finds that, contrary to conventional wisdom, financial liberalization has contributed little to fostering the growth and stability of the Korean economy and has exacerbated income distribution problems. Are there any merits in financial liberalization? The authors answer this query through empirical examinations of the theories of finance and growth. They point to a clear need to further improve the efficiency, soundness, and stability of Korean financial institutions and markets.
The economic growth of South Korea has been a remarkable success story. After the Korean War, the country was one of the poorest economies on the planet; by the twenty-first century, it had become a middle-income country, a member of the Organization of Economic Cooperation and Development (the club of advanced economies), and home to some of the world’s leading industrial corporations. And yet, many Koreans are less than satisfied with their country’s economic performance, given the continuing financial volatility and sluggish growth since the Korean economic crisis of 1997–1998.
From Miracle to Maturity offers a comprehensive qualitative and quantitative analysis of the growth of the Korean economy, starting with the aggregate sources of growth (growth of the labor force, the stock of capital, and productivity) and then delving deeper into the roles played by structural change, exports, foreign investment, and financial development. The authors provide a detailed examination of the question of whether the Korean economy is now underperforming and ask, if so, what can be done to solve the problem.
Geopolitical Economy examines the significance and nature of free trade agreements (FTAs), the primary policy tool through which modern nations seek access to international markets and promote economic growth. The book focuses specifically on how South Korea, the world’s leader in the number and significance of FTAs as well as the world’s sixth largest export economy, uses FTAs.
Jonathan Krieckhaus argues that geopolitics—the struggle between powerful nations over specific geographic regions around the globe—influenced FTA strategy and economic policy in South Korea and beyond. This perspective illustrates the security approach to FTAs, but adds that the geographic specificity of security concerns deeply shape FTA policy.
Geopolitical Economy also looks at Korean FTAs through the lens of development strategy. South Korea is singularly successful in garnering FTAs with all three players in the global economy: the United States, the European Union, and China. This unprecedented success was built on a strong commitment from three consecutive Korean presidential administrations, each operating within a favorable state-society context that enjoyed the existence of a centralized and effective trade bureaucracy.
An engrossing encounter with lingering ghosts of the Korean War
Since the Korean War—the forgotten war—more than a million Korean women have acted as sex workers for U.S. servicemen. More than 100,000 women married GIs and moved to the United States. Through intellectual vigor and personal recollection, Haunting the Korean Diaspora explores the repressed history of emotional and physical violence between the United States and Korea and the unexamined reverberations of sexual relationships between Korean women and American soldiers.
Grace M. Cho exposes how Koreans in the United States have been profoundly affected by the forgotten war and uncovers the silences and secrets that still surround it, arguing that trauma memories have been passed unconsciously through a process psychoanalysts call “transgenerational haunting.” Tracing how such secrets have turned into “ghosts,” Cho investigates the mythic figure of the yanggongju, literally the “Western princess,” who provides sexual favors to American military personnel. She reveals how this figure haunts both the intimate realm of memory and public discourse, in which narratives of U.S. benevolence abroad and assimilation of immigrants at home go unchallenged. Memories of U.S. violence, Cho writes, threaten to undo these narratives—and so they have been rendered unspeakable.At once political and deeply personal, Cho’s wide-ranging and innovative analysis of U.S. neocolonialism and militarism under contemporary globalization brings forth a new way of understanding—and remembering—the impact of the Korean War.In this ethnography of the everyday life of contemporary Korea, Denise Lett argues that South Korea's contemporary urban middle class not only exhibits upper-class characteristics but also that this reflects a culturally inherited disposition of Koreans to seek high status. Lett shows that Koreans have adapted traditional ways of asserting high status to modern life, and analyzes strategies for claiming high status in terms of occupation, family, lifestyle, education, and marriage.
The Harvard-Hallym Series on Korean Studies, published by the Harvard Council on East Asian Studies, is supported by the Korean Institute of Harvard and Hallym University in Korea. The series is committed to the publication of outstanding new scholarly work on Korea, regardless of discipline, in both the humanities and the social sciences.
In the early 1990s, South Korea was showcased as a country that had combined extraordinary economic growth with a narrowing of income distribution, achieving remarkably low rates of unemployment and poverty. In the years following the financial crisis of 1997–1998, however, these rates ballooned to pre-crisis levels, giving rise to the perception that the gap between the rich and the poor in Korea had once again widened.
Income Inequality in Korea explores the relationship between economic growth and social developments in Korea over the last three decades. Analyzing the forces behind the equalizing trends in the 1980s and early 1990s, and the deterioration evident in the post-crisis years, Chong-Bum An and Barry Bosworth investigate the macroeconomic conditions, gains in educational attainment, demographic changes and conditions in labor markets, and social welfare policies that have contributed to the evolution of income inequality over time.
The authors also raise fundamental questions about whether the pre-crisis pattern of combining strong economic growth with improving equality can be restored, as well as how government policies might be designed to promote that objective. The book concludes with a discussion of some proposals for improving the efficacy of redistributive policies in Korea.
South Korea has been held out as an economic miracle—as a country that successfully completed the transition from underdeveloped to developed country status—and as an example of how a middle-income country can continue to move up the technology ladder into the production and export of more sophisticated goods and services. But with these successes have come challenges, among them poverty, inequality, long work hours, financial instability, and complaints about the economic and political power of the country’s large corporate conglomerates, or chaebol.
The Korean Economy provides an overview of Korean economic experience since the 1950s, with a focus on the period since democratization in 1987. Successive chapters analyze the Korean experience from the perspectives of political economy, the growth record, industrial organization and corporate governance, financial development and instability, labor and employment, inequality and social policy, and Korea’s place in the world economy. A concluding chapter describes the country’s economic challenges going forward and how they can best be met. The volume also serves to summarize the findings of companion volumes in the Harvard–Korean Development Institute series on the Korean economy, also published by the Harvard University Asia Center.
How do poor nations become rich, industrialized, and democratic? And what role does democracy play in this transition? To address these questions, Jongryn Mo and Barry R. Weingast study South Korea’s remarkable transformation since 1960. The authors concentrate on three critical turning points: Park Chung Hee’s creation of the development state beginning in the early 1960s, democratization in 1987, and the genesis of and reaction to the 1997 economic crisis. At each turning point, Korea took a significant step toward creating an open access social order.
The dynamics of this transition hinge on the inclusion of a wide array of citizens, rather than just a narrow elite, in economic and political activities and organizations. The political economy systems that followed each of the first two turning points lacked balance in the degree of political and economic openness and did not last. The Korean experience, therefore, suggests that a society lacking balance cannot sustain development. Korean Political and Economic Development offers a new view of how Korea was able to maintain a pro-development state with sustained growth by resolving repeated crises in favor of rebalancing and greater political and economic openness.
Kyongju is South Korea's preeminent "culture city," an urban site rich with archaeological wonders that residents compare to those of Nara, Xian, and Rome. By examining these ancient objects in relation to the controversies that engulfed South Korea's high-speed railway line when it was first proposed in the 1990s, Kyongju Things offers a grounded and theoretically sophisticated account of South Korean development and citizenship in the last quarter of the twentieth century. Its sensitivity to issues of place, knowledge, and cultural heritage and its innovative use of network theory will be of interest to a wide range of scholars in anthropology, Asian studies, the history of science and technology, cultural geography, urban planning, and political science.
Robert Oppenheim is Assistant Professor of Asian Studies at the University of Texas at Austin.
"A tale of South Korea's new politics involving antiquarians, weekend hikers, activists, and entrepreneurs, told with wit and theoretical sophistication."
---Laurel Kendall, Curator, Division of Anthropology, American Museum of Natural History
"In Kyongju Things, Robert Oppenheim employs an innovative theoretical blend to insightfully illuminate the interactions of agency and objects in the making of a 'place.'"
---Roger L. Janelli, Professor Emeritus, Department of East Asian Languages and Cultures and Department of Folklore and Ethnomusicology, Indiana University
"Kyongju Things is responsible, pathbreaking, and ambitious, with a stunning and welcoming introduction . . . Oppenheim calls upon a theoretical tool kit that allows him to productively re-think place, locality, technology, things, and subjectivity in ways that really do challenge the existing scholarship on South Korea. Kyongju Things will make a splash in Korean studies."
---Nancy Abelmann, Associate Professor of Anthropology, University of Illinois at Urbana-Champaign, and author of Echoes of the Past, Epics of Dissent: A South Korean Social Movement
Moon situates militarized modernity in the historical context of colonialism and nationalism in the twentieth century. She follows the course of militarized modernity in South Korea from its development in the early 1960s through its peak in the 1970s and its decline after rule by military dictatorship ceased in 1987. She highlights the crucial role of the Cold War in South Korea’s militarization and the continuities in the disciplinary tactics used by the Japanese colonial rulers and the postcolonial military regimes. Moon reveals how, in the years since 1987, various social movements—particularly the women’s and labor movements—began the still-ongoing process of revitalizing South Korean civil society and forging citizenship as a new form of membership in the democratizing nation.
"Ever since the creators of the animated television show South Park turned their lovingly sardonic gaze on the massively multiplayer online game World of Warcraft for an entire episode, WoW's status as an icon of digital culture has been secure. My Life as a Night Elf Priest digs deep beneath the surface of that icon to explore the rich particulars of the World of Warcraft player's experience."
—Julian Dibbell, Wired
"World of Warcraft is the best representative of a significant new technology, art form, and sector of society: the theme-oriented virtual world. Bonnie Nardi's pioneering transnational ethnography explores this game both sensitively and systematically using the methods of cultural anthropology and aesthetics with intensive personal experience as a guild member, media teacher, and magical quest Elf."
World of Warcraft rapidly became one of the most popular online world games on the planet, amassing 11.5 million subscribers—officially making it an online community of gamers that had more inhabitants than the state of Ohio and was almost twice as populous as Scotland. It's a massively multiplayer online game, or MMO in gamer jargon, where each person controls a single character inside a virtual world, interacting with other people's characters and computer-controlled monsters, quest-givers, and merchants.
In My Life as a Night Elf Priest, Bonnie Nardi, a well-known ethnographer who has published extensively on how theories of what we do intersect with how we adopt and use technology, compiles more than three years of participatory research in Warcraft play and culture in the United States and China into this field study of player behavior and activity. She introduces us to her research strategy and the history, structure, and culture of Warcraft; argues for applying activity theory and theories of aesthetic experience to the study of gaming and play; and educates us on issues of gender, culture, and addiction as part of the play experience. Nardi paints a compelling portrait of what drives online gamers both in this country and in China, where she spent a month studying players in Internet cafes.
Bonnie Nardi has given us a fresh look not only at World of Warcraft but at the field of game studies as a whole. One of the first in-depth studies of a game that has become an icon of digital culture, My Life as a Night Elf Priest will capture the interest of both the gamer and the ethnographer.
Bonnie A. Nardi is an anthropologist by training and a professor in the Department of Informatics in the Donald Bren School of Information and Computer Sciences at the University of California, Irvine. Her research focus is the social implications of digital technologies. She is the author of A Small Matter of Programming: Perspectives on End User Computing and the coauthor of Information Ecologies: Using Technology with Heart and Acting with Technology: Activity Theory and Interaction Design.
Cover art by Jessica Damsky
For South Koreans, the twenty years from the early 1960s to late 1970s were the best and worst of times—a period of unprecedented economic growth and of political oppression that deepened as prosperity spread. In this masterly account, Carter J. Eckert finds the roots of South Korea’s dramatic socioeconomic transformation in the country’s long history of militarization—a history personified in South Korea’s paramount leader, Park Chung Hee.
The first volume of a comprehensive two-part history, Park Chung Hee and Modern Korea: The Roots of Militarism, 1866–1945 reveals how the foundations of the dynamic but strongly authoritarian Korean state that emerged under Park were laid during the period of Japanese occupation. As a cadet in the Manchurian Military Academy, Park and his fellow officers absorbed the Imperial Japanese Army’s ethos of victory at all costs and absolute obedience to authority. Japanese military culture decisively shaped Korea’s postwar generation of military leaders. When Park seized power in an army coup in 1961, he brought this training and mentality to bear on the project of Korean modernization.
Korean society under Park exuded a distinctively martial character, Eckert shows. Its hallmarks included the belief that the army should intervene in politics in times of crisis; that a central authority should plan and monitor the country’s economic system; that the Korean people’s “can do” spirit would allow them to overcome any challenge; and that the state should maintain a strong disciplinary presence in society, reserving the right to use violence to maintain order.
In 1961 South Korea was mired in poverty. By 1979 it had a powerful industrial economy and a vibrant civil society in the making, which would lead to a democratic breakthrough eight years later. The transformation took place during the years of Park Chung Hee's presidency. Park seized power in a coup in 1961 and ruled as a virtual dictator until his assassination in October 1979. He is credited with modernizing South Korea, but at a huge political and social cost.
South Korea's political landscape under Park defies easy categorization. The state was predatory yet technocratic, reform-minded yet quick to crack down on dissidents in the name of political order. The nation was balanced uneasily between opposition forces calling for democratic reforms and the Park government's obsession with economic growth. The chaebol (a powerful conglomerate of multinationals based in South Korea) received massive government support to pioneer new growth industries, even as a nationwide campaign of economic shock therapy-interest hikes, devaluation, and wage cuts-met strong public resistance and caused considerable hardship.
This landmark volume examines South Korea's era of development as a study in the complex politics of modernization. Drawing on an extraordinary range of sources in both English and Korean, these essays recover and contextualize many of the ambiguities in South Korea's trajectory from poverty to a sustainable high rate of economic growth.
Until the late twentieth century, the majority of foreign-born children adopted in the United States came from Korea. In the absorbing book Reframing Transracial Adoption, Kristi Brian investigates the power dynamics at work between the white families, the Korean adoptees, and the unknown birth mothers. Brian conducts interviews with adult adopted Koreans, adoptive parents, and adoption agency facilitators in the United States to explore the conflicting interpretations of race, culture, multiculturalism, and family.
Brian argues for broad changes as she critiques the so-called "colorblind" adoption policy in the United States. Analyzing the process of kinship formation, the racial aspects of these adoptions, and the experience of adoptees, she reveals the stifling impact of dominant nuclear-family ideologies and the crowded intersections of competing racial discourses.
Brian finds a resolution in the efforts of adult adoptees to form coherent identities and launch powerful adoption reform movements.
Kim offers in-depth examinations of more than a dozen of the most representative films produced in Korea since 1980. In the process, he draws on the theories of Jacques Lacan, Slavoj Zizek, Gilles Deleuze, Rey Chow, and Kaja Silverman to follow the historical trajectory of screen representations of Korean men from self-loathing beings who desire to be controlled to subjects who are not only self-sufficient but also capable of destroying others. He discusses a range of movies from art-house films including To the Starry Island (1993) and The Day a Pig Fell into the Well (1996) to higher-grossing, popular films like Whale Hunting (1984) and Shiri (1999). He considers the work of several Korean auteurs—Park Kwang-su, Jang Sun-woo, and Hong Sang-su. Kim argues that Korean cinema must begin to imagine gender relations that defy the contradictions of sexual repression in order to move beyond such binary struggles as those between the traditional and the modern, or the traumatic and the post-traumatic.
Drawing on her experience during the crisis as an employee in a public works program in Seoul, Song provides an ethnographic assessment of the efforts of the state and civilians to regulate social insecurity, instability, and inequality through assistance programs. She focuses specifically on efforts to help two populations deemed worthy of state subsidies: the “IMF homeless,” people temporarily homeless but considered employable, and the “new intellectuals,” young adults who had become professionally redundant during the crisis but had the high-tech skills necessary to lead a transformed post-crisis South Korea.
By the mid-1980s, Korea's economic and political situation was becoming volatile. Labor relations were especially contentious. The Strains of Economic Growth, a collaborative research project between the Harvard Institute for International Development and the Korea Development Institute provides an analytic history of the economic causes of the labor unrest and popular discontent of the late 1980s. Set against rapid increases in wages and employment, worker dissatisfaction is traced to patterns of income inequality and to non-pecuniary dimensions of working life, including the suppression of labor organizations. The desire for greater political freedom also played an important role in the unprecedented unrest of this period.
The conclusions of this volume are essential for understanding the labor struggles that continue in Korea today and are highly relevant for policy makers from other emerging economies that wish to benefit from both the successes and failures of Korea's experience.
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.
The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.
Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.
The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.
Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.
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