ABOUT THIS BOOK

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

AUTHOR BIOGRAPHY

Martin J. Medhurst is the award-winning Distinguished Professor of Rhetoric and Communication at Baylor Robert L. Ivie is Professor and Chair of the Department of Speech Communication at Indiana University. Robert L. Scott is Professor of Speech Communication at the University of Minnesota. Philip Wander is Professor of Communication Studies at San Jose State University.

TABLE OF CONTENTS

Contents

Acknowledgments

Introduction

Medhurst, Martin J.

1.
Cold War and Rhetoric: Conceptually and Critically

Scott, Robert L.

Part I:
Strategy

2.
Rhetoric and Cold War: A Strategic Approach

Medhurst, Martin J.

3.
Eisenhower's “Atoms for Peace” Speech: A Case Study in the Strategic Use of Language

Medhurst, Martin J.

4.
Rhetorical Portraiture: John F. Kennedy's March 2, 1962, Speech on the Resumption of Atmospheric Tests

Medhurst, Martin J.

Part II:
Metaphor

5.
Cold War Motives and the Rhetorical Metaphor: A Framework of Criticism

Ivie, Robert L.

6.
Diffusing Cold War Demagoguery: Murrow versus McCarthy on “See It Now”

Ivie, Robert L.

7.
Metaphor and the Rhetorical Invention of Cold War “Idealists”

Ivie, Robert L.

Part III:
Ideology

8.
Critical and Classical Theory: An Introduction to Ideology Criticism

Wander, Philip

9.
The Rhetoric of American Foreign Policy

Wander, Philip

10.
Political Rhetoric and the Un-American Tradition

Wander, Philip

Part IV:
Conclusion

11.
The Prospects of Cold War Criticism

Ivie, Robert L.

Selected Bibliography

Index

About the Authors

REQUEST ACCESSIBLE FILE

If you are a student who cannot use this book in printed form, BiblioVault may be able to supply you with an electronic file for alternative access.

Please have the accessibility coordinator at your school fill out this form.

It can take 2-3 weeks for requests to be filled.