“A seminal work of digital scholarship that offers original insight, fantastic fieldwork, and meticulous explanation of a complex and challenging subject; written clearly, engagingly, and with authority.”—Elizabeth Tucker, Binghamton University
“A timely and knowledgeable contribution. . . . An extraordinary, ground-breaking and seminal study that will be of particular interest to students of folklore/mythology and communications/media studies. Exceptionally well written, organized and presented.”—Midwest Book Review
“Peck’s research, storytelling, and intelligent writing style make this an excellent exploration of how stories spread through digital channels affect culture and beliefs both on and offline. . . . Highly recommended.”—CHOICE Reviews