In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The preeminent medium of our time, social media’s digital platform and algorithmic logic shape our experience of democracy, enjoyment, and desire. Weaving between critical theory and analyses of popular culture, Flisfeder uses examples from The King’s Speech, Black Mirror, Gone Girl, The Circle, and Arrival to argue that social media highlights the antisocial dimensions of twenty‑first-century capitalism. He counters leading critical theories of social media—such as new materialism and accelerationism—and thinkers such as Gilles Deleuze and Michel Foucault, proposing instead a new structuralist account of the ideology and metaphor of social media. Emphasizing the structural role of crises, gaps, and negativity as central to our experiences of reality, Flisfeder interprets the social media metaphor through a combination of dialectical, Marxist, and Lacanian frameworks to show that algorithms may indeed read our desire, but capitalism, not social media, truly makes us antisocial. Wholly original in its interdisciplinary approach to social media and ideology, Flisfeder’s conception of “algorithmic desire” is timely, intriguing, and sure to inspire debate.
 

Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. 

This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?

A landmark rhetorical theory of the formation and functioning of opinions in social media contexts

Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.

Many urgent contemporary issues—from demagoguery to white ethno-nationalism—compel us to consider opinions seriously. Yet while clichés like “he tells it like it is” and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and “like” buttons belie unexamined collective assumptions about how opinions in the digital realm function.

Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to “opinion,” but the term can also signal seemingness and expectations. Doxa’s capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.

Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how “doxa” reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.

Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, “don’t read the comments,” this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.

Simultaneously transnational and local, poetry in the twenty-first century is produced across digital networks, shaped through local communities, and evaluated on a global scale. It might start on social media, where a video of a poet circulates and goes viral, gaining international attention without ever going through traditional modes of publication. In Networked Poetics, Susanna L. Sacks introduces readers to the southern African poetry scene in Malawi, Zimbabwe, and South Africa, illustrating how contemporary poetry is shaped, from inception to canonization, by the influence of digital media publication.

Interweaving ethnographic observation and extensive literary analysis, Sacks demonstrates that, as more artists in Africa reach wider audiences through online publication, poetic form has shifted to reflect social media’s aesthetic norms of urgency, immediacy, and populism. These changes have, in turn, challenged elite processes of valuation, forcing literary institutions like prizes, festivals, and curricula to accommodate the digital turn.

Opposing Democracy in the Digital Age is about why ordinary people in a democratizing state oppose democracy and how they leverage both traditional and social media to do so. Aim Sinpeng focuses on the people behind popular, large-scale antidemocratic movements that helped bring down democracy in 2006 and 2014 in Thailand. The yellow shirts (PAD—People’s Alliance for Democracy) that are the focus of the book are antidemocratic movements grown out of democratic periods in Thailand, but became the catalyst for the country’s democratic breakdown. Why, when, and how supporters of these movements mobilize offline and online to bring down democracy are some of the key questions that Sinpeng answers. While the book primarily uses a qualitative methodological approach, it also uses several quantitative tools to analyze social media data in the later chapters. This is one of few studies in the field of regime transition that focuses on antidemocratic mobilization and takes the role of social media seriously.

How social media has become a critical tool for advancing the interests of the Canadian oil industry
 

Petroturfing presents an incisive look into how Canada’s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics.

Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media, Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially, economically, and ecologically beneficial. 

By uncovering these concerted efforts to influence the “energy consciousness,” Jordan B. Kinder reveals the deep divide between Canada’s environmentally progressive reputation and the economic interests of its layers of government and private companies operating within its borders. Drawing attention to the structures underlying online political expression, Petroturfing highlights the limitations of social media networks in the work of promoting environmental justice and contributing to a more equitable future.

In recent years, anthropologists, historians, and others have been drawn to study the profuse and creative usages of digital media by religious movements. At the same time, scholars of Christian Africa have long been concerned with the history of textual culture, the politics of Bible translation, and the status of the vernacular in Christianity. Students of Islam in Africa have similarly examined politics of knowledge, the transmission of learning in written form, and the influence of new media. Until now, however, these arenas—Christianity and Islam, digital media and “old” media—have been studied separately.

Religion, Media, and Marginality in Modern Africa is one of the first volumes to put new media and old media into significant conversation with one another, and also offers a rare comparison between Christianity and Islam in Africa. The contributors find many previously unacknowledged correspondences among different media and between the two faiths. In the process they challenge the technological determinism—the notion that certain types of media generate particular forms of religious expression—that haunts many studies. In evaluating how media usage and religious commitment intersect in the social, cultural, and political landscapes of modern Africa, this collection will contribute to the development of new paradigms for media and religious studies.

Contributors: Heike Behrend, Andre Chappatte, Maria Frahm-Arp, David Gordon, Liz Gunner, Bruce S. Hall, Sean Hanretta, Jorg Haustein, Katrien Pype, and Asonzeh Ukah.

Social media have been (for quite some time now) part of the fabric of our lives. But as with many new technologies, it often takes a while for us to be able to step back, assess the tool's impact, and consider what's next. This collection offers one of the first sets of scholarly work in our field that responds to social media's influence on both popular and extra-curricular writing as well as on scholarly communication. Too frequently, social media is dismissed as non-academic, unworthy of sustained attention by researchers. The authors featured here present compelling reasons why this oft-neglected form of writing deserves—and demands—continued academic response.

Social Writing/Social Media: Publics, Presentations, and Pedagogies makes this contribution by examining the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education. The contributors to this collection urge readers to pay attention to an undertheorized aspect of writing online—the acts of composing that occur specifically in social-media spaces. Organized in three sections—social media and public audiences; social media and presentation; and social media and pedagogy—it builds on previous explorations of the role of multimodality in composition studies by extending ongoing conversations that have asked readers to expand notions of literacy in the twenty-first century. By addressing the wide range of composing activities that take place in social media and the rich variety of genres, audiences, stylistic choices, and pedagogical possibilities, this collection offers an important contribution to our understanding of pedagogy and practice in social media spaces.

In this probing study, Eric Freedman focuses on what images from photography, mobile communications, and the Internet reveal about looking. Exploring subjectivity by critically examining the look, he elaborates on the nature of the photographic frame and its relation to interpretive practices. Freedman scrutinizes what he calls "technobiography"—a life written through technology, and considers the movement of personal images into public spaces. He also considers authorship that situates the self as inherently engaged with and inscribed by information technology.

All of the chapters in Transient Images explore Freedman's interest in examining how media technologies activate particular notions of self and community. He provides examples that address trauma—pictures of missing children on milk cartons and episodes of the reality series Intervention—as well as the strategies behind creating and distributing personal advertisements on the Internet. Transient Images draws out the tensions that exist in images circulating in the digital era.

Exploring and conceptualizing practices, technologies, and politics of disconnecting

How do we think beyond the dominant images and imaginaries of connectivity? Undoing Networks enables a different connectivity: “digital detox” is a luxury for stressed urbanites wishing to lead a mindful life. Self-help books advocate “digital minimalism” to recover authentic experiences of the offline. Artists envision a world without the internet. Activists mobilize against the expansion of the 5G network.

If connectivity brought us virtual communities, information superhighways, and participatory culture, disconnection comes with privacy tools, Faraday shields, and figures of the shy. This book explores nonusage and the “right to disconnect” from work and from the excessive demands of digital capitalism.