Spanning the 1870s to the present, Individuality Incorporated demonstrates how crucial a knowledge of Native American-White history is to rethinking key issues in American studies, cultural studies, and the history of subjectivity. Joel Pfister proposes an ingenious critical and historical reinterpretation of constructions of “Indians” and “individuals.” Native Americans have long contemplated the irony that the government used its schools to coerce children from diverse tribes to view themselves first as “Indians”—encoded as the evolutionary problem—and then as “individuals”—defined as the civilized industrial solution. As Luther Standing Bear, Charles Eastman, and Black Elk attest, tribal cultures had their own complex ways of imagining, enhancing, motivating, and performing the self that did not conform to federal blueprints labeled “individuality.” Enlarging the scope of this history of “individuality,” Pfister elaborates the implications of state, corporate, and aesthetic experiments that moved beyond the tactics of an older melting pot hegemony to impose a modern protomulticultural rule on Natives. The argument focuses on the famous Carlisle Indian School; assimilationist novels; Native literature and cultural critique from Zitkala-Sa to Leslie Marmon Silko; Taos and Santa Fe bohemians (Mabel Dodge Luhan, D. H. Lawrence, Mary Austin); multicultural modernisms (Fred Kabotie, Oliver La Farge, John Sloan, D’Arcy McNickle); the Southwestern tourism industry’s development of corporate multiculturalism; the diversity management schemes that John Collier implemented as head of the Indian New Deal; and early formulations of ethnic studies. Pfister’s unique analysis moves from Gilded Age incorporations of individuality to postmodern incorporations of multicultural reworkings of individuality to unpack what is at stake in producing subjectivity in World America.

Over the past decade or so, Irishness has emerged as an idealized ethnicity, one with which large numbers of people around the world, and particularly in the United States, choose to identify. Seeking to explain the widespread appeal of all things Irish, the contributors to this collection show that for Americans, Irishness is rapidly becoming the white ethnicity of choice, a means of claiming an ethnic identity while maintaining the benefits of whiteness. At the same time, the essayists challenge essentialized representations of Irishness, bringing attention to the complexities of Irish history and culture that are glossed over in Irish-themed weddings and shamrock tattoos.

Examining how Irishness is performed and commodified in the contemporary transnational environment, the contributors explore topics including Van Morrison’s music, Frank McCourt’s writing, the explosion of Irish-themed merchandising, the practices of heritage seekers, the movie The Crying Game, and the significance of red hair. Whether considering the implications of Garth Brooks’s claim of Irishness and his enormous popularity in Ireland, representations of Irish masculinity in the TV series Buffy the Vampire Slayer and Angel, or Americans’ recourse to a consoling Irishness amid the racial and nationalist tensions triggered by the events of September 11, the contributors delve into complex questions of ethnicity, consumerism, and globalization. Ultimately, they call for an increased awareness of the exclusionary effects of claims of Irishness and for the cultivation of flexible, inclusive ways of affiliating with Ireland and the Irish.

Contributors. Natasha Casey, Maeve Connolly, Catherine M. Eagan, Sean Griffin, Michael Malouf, Mary McGlynn, Gerardine Meaney, Diane Negra, Lauren Onkey, Maria Pramaggiore, Stephanie Rains, Amanda Third