From poets to sociologists, many people who write about life on the U.S.-Mexico border use terms such as "border crossing" and "hybridity" which suggest that a unified culture—neither Mexican nor American, but an amalgamation of both—has arisen in the borderlands. But talking to people who actually live on either side of the border reveals no single commonly shared sense of identity, as Pablo Vila demonstrated in his book Crossing Borders, Reinforcing Borders: Social Categories, Metaphors, and Narrative Identities on the U.S.-Mexico Frontier. Instead, people living near the border, like people everywhere, base their sense of identity on a constellation of interacting factors that includes regional identity, but also nationality, ethnicity, and race.

In this book, Vila continues the exploration of identities he began in Crossing Borders, Reinforcing Borders by looking at how religion, gender, and class also affect people's identifications of self and "others" among Mexican nationals, Mexican immigrants, Mexican Americans, Anglos, and African Americans in the Cuidad Juárez-El Paso area. Among the many fascinating issues he raises are how the perception that "all Mexicans are Catholic" affects Mexican Protestants and Pentecostals; how the discourse about proper gender roles may feed the violence against women that has made Juárez the "women's murder capital of the world"; and why class consciousness is paradoxically absent in a region with great disparities of wealth. His research underscores the complexity of the process of social identification and confirms that the idealized notion of "hybridity" is only partially adequate to define people's identity on the U.S.-Mexico border.

In Borderland Dreams June Hee Kwon explores the trajectory of the “Korean dream” that has fueled the massive migration of Korean Chinese workers from the Yanbian Korean Autonomous Prefecture in northeast China to South Korea since the early 1990s. Charting the interplay of bodies, money, and time, the ethnography reveals how these migrant workers, in the course of pursuing their borderland dreams, are transformed into a transnational ethnicized class. Kwon analyzes the persistent desire of Korean Chinese to “leave to live better” at the intersection between the neoliberalizing regimes of post-socialist China and post–Cold War South Korea. Scrutinizing the tensions and affinities among the Korean Chinese, North and South Koreans, and Han Chinese whose lives intertwine in the borderland, Kwon captures the diverse and multifaceted aspirations of Korean Chinese workers caught between the ascendant Chinese dream and the waning Korean dream.

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices.

Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress.

Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.