front cover of The Making of Shakespeare's First Folio
The Making of Shakespeare's First Folio
Emma Smith
Bodleian Library Publishing, 2015
Shakespeare is synonymous with English literature. Well-loved the world over, his work endures for its ability to speak powerfully to the follies and foibles of human nature. We endlessly debate not only the finer points of each of his plays and sonnets but also the identity of the Bard himself. Yet no fanfare surrounded the initial publication of Shakespeare’s First Folio—no queue of eager readers, no launch to the top of the best seller list. It wasn’t until four hundred years after Shakespeare’s death that the book would be the subject of a national book tour.
           
The Making of Shakespeare’s First Folio offers the first comprehensive biography of the earliest collected edition of Shakespeare’s plays. In November 1623, the book arrived in the bookshop of the London publisher Edward Blount at the Black Bear. Long in the making, Master William Shakespeare’s Comedies, Histories, and Tragediesas the First Folio was then known—appeared seven years after Shakespeare’s death. Nearly one thousand pages in length, the collection comprised thirty-six plays, half of which had never been previously published. Emma Smith tells the story of the First Folio’s origins, locating it within the social and political context of Jacobean London and bringing in the latest scholarship on the seventeenth-century book trade.
           
Extensively illustrated, The Making of Shakespeare’s First Folio is a landmark addition to the copious literature on Shakespeare. It will shed much-needed light on the birth of the First Folio—of which fewer than 250 copies remain—and the birth of Shakespeare’s towering reputation.
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Mapping Shakespeare's World
Peter Whitfield
Bodleian Library Publishing, 2015
Shakespeare never set a play in his own Elizabethan London. From the castle in Elsinore where Hamlet avenges his father’s death to Cleopatra’s Alexandria at the height of the Roman Empire to the seaport town in Cyprus where we await the arrival of Othello, each of Shakespeare’s plays is set in a time or space remote from his primary audience. Why is this? How much did the Bard and his contemporaries know about the foreign lands his characters often inhabit? What expectations did an audience have if the curtains rose on a play which claimed to take place in ancient Troy or the Pyrenean kingdom of Navarre in northern Spain?
           
Mapping Shakespeare’s World explores these questions with surprising results. It has often been said that setting is irrelevant to Shakespeare’s plays—that, wherever they are set, their enduring appeal lies in their ability to speak to broad questions of human nature. Peter Whitfield shows that, on the contrary, many of Shakespeare’s locations were carefully chosen for their ability to convey subtle meanings an Elizabethan audience would have picked up on and understood. Through the use of paintings, drawings, contemporary maps and geographical texts, Whitfield suggests answers to such questions as where Illyria was located, why The Merry Wives of Windsor could only have taken place in Windsor, and how two utterly different comedies—The Comedy of Errors and Pericles, Prince of Tyre—both came to take place in ancient Ephesus.
           
Just when one might think there was nothing more to be said about Shakespeare, with Mapping Shakespeare’s World, Whitfield offers a fascinating new point of view.
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Marketing the Bard
Shakespeare in Performance and Print, 1660-1740
Don-John Dugas
University of Missouri Press, 2006

To posterity, William Shakespeare may be the Bard of Avon, but to mid-seventeenth-century theatergoers he was just another dramatist. Yet barely a century later, he was England’s most popular playwright and a household name. In this intriguing study, Don-John Dugas explains how these changes came about and sealed Shakespeare’s reputation even before David Garrick performed his work on the London stage.

            Marketing the Bard considers the ways that performance and publication affected Shakespeare’s popularity. Dugas takes readers inside London’s theaters and print shops to show how the practices of these intersecting enterprises helped transform Shakespeare from a run-of-the-mill author into the most performed playwright of all time—persuasively demonstrating that by the 1730s commerce, not criticism, was the principal force driving Shakespeare’s cultural dominance.
            Displaying an impressive command of theater and publishing history, Dugas explains why adaptations of Shakespeare’s plays succeeded or failed on the stage and shows that theatrical and publishing concerns exerted a greater influence than aesthetics on the playwright’s popularity. He tells how revivals and adaptations of Shakespeare’s plays while he was relatively unknown fueled an interest in publication—exploited by the Tonson publishing firm with expensive collected editions marketed to affluent readers—which eventually led to competition between pricey collections and cheap single-play editions. The resulting price war flooded the market with Shakespeare, which in turn stimulated stage revivals of even his most obscure plays.
In tracing this curious reemergence of Shakespeare, Dugas considers why the Tonsons acquired the copyright to the plays, how the famous edition of 1709 differed from earlier ones, and what effect its publication had on Shakespeare’s popularity. He records all known performances of Shakespeare between 1660 and 1705 to document productions by various companies and to show how their performances shaped the public’s taste for Shakespeare. He also discloses a previously overlooked eighteenth-century engraving that sheds new light on the price war and Shakespeare’s reputation.
            Marketing the Bard is a thoroughly engaging book that ranges widely over the Restoration landscape, containing a wealth of information and insight for anyone interested in theater history, the history of the book, the origins of copyright, and of course Shakespeare himself. Dugas’s analysis of the complex factors that transformed a prolific playwright into the inimitable Bard clearly shows how business produces and packages great art in order to sell it.
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front cover of The Meaning of Shakespeare, Volume 1
The Meaning of Shakespeare, Volume 1
Harold C. Goddard
University of Chicago Press, 1960
In two magnificent and authoritative volumes, Harold C. Goddard takes readers on a tour through the works of William Shakespeare, celebrating his incomparable plays and unsurpassed literary genius.
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front cover of The Meaning of Shakespeare, Volume 2
The Meaning of Shakespeare, Volume 2
Harold C. Goddard
University of Chicago Press, 1960
In two magnificent and authoritative volumes, Harold C. Goddard takes readers on a tour through the works of William Shakespeare, celebrating his incomparable plays and unsurpassed literary genius.
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front cover of Modern Hamlets & Soliloquies
Modern Hamlets & Soliloquies
An Expanded Edition
Mary Z. Maher
University of Iowa Press, 2003

In Modern Hamlets and Their Soliloquies (Iowa, 1992), Mary Maher examined how modern actors have chosen to perform Hamlet’s soliloquies, and why they made the choices they made, within the context of their specific productions of the play.

Adding to original interviews with, among others, Derek Jacobi, David Warner, Kevin Kline, and Ben Kingsley, Modern Hamlets and Their Soliloquies: An Expanded Edition offers two new and insightful interviews, one with Kenneth Branagh, focusing on his 1997 film production of the play, and one with Simon Russell Beale, discussing his 2000-2001 run as Hamlet at the Royal National Theatre.

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