In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.
Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon
Based on her analysis of more than 2,500 hours of makeover TV, Weber argues that the much-desired After-body speaks to and makes legible broader cultural narratives about selfhood, citizenship, celebrity, and Americanness. Although makeovers are directed at both male and female viewers, their gendered logic requires that feminized subjects submit to the controlling expertise wielded by authorities. The genre does not tolerate ambiguity. Conventional (middle-class, white, ethnically anonymous, heterosexual) femininity is the goal of makeovers for women. When subjects are male, makeovers often compensate for perceived challenges to masculine independence by offering men narrative options for resistance or control. Foregoing a binary model of power and subjugation, Weber provides an account of makeover television that is as appreciative as it is critical. She reveals the makeover show as a rich and complicated text that expresses cultural desires and fears through narratives of selfhood.
Mean girl feminism encourages girls and women to be sassy, sarcastic, and ironic as feminist performance. Yet it coopts its affect, form, and content from racial oppression and protest while aiming meanness toward people in marginalized groups.
Kim Hong Nguyen’s feminist media study examines four types of white mean girl feminism prominent in North American popular culture: the bitch, the mean girl, the power couple, and the global mother. White feminists mime the anger, disempowerment, and resistance felt by people of color and other marginalized groups. Their performance allows them to pursue and claim a special place within established power structures, present as intellectually superior, substitute nonpolitical playacting for a politics of solidarity and community, and position themselves as better, more enlightened masters than patriarchy. But, as Nguyen shows, the racialized meanness found across pop culture opens possibilities for building an intersectional feminist politics that rejects performative civility in favor of turning anger into liberation.
Commercial television deserves praise for its many achievements, but since its earliest days, almost everyone has agreed that it is also open to many criticisms. The Texas-Stanford Seminars, made possible by a grant from TV Guide magazine, were intended "to help bring about the general improvement of television," and to provide "a place and a climate for significant discussion." The vigorous and enthusiastic participation in the seminars by executives from the three major networks, from a number of group stations and independent producers, and from advertising agencies and some of the larger advertisers demonstrated the desire of the industry itself to recognize its own faults and to understand the complaints of its critics.
The Meaning of Commercial Television collects the speeches presented at the second of these seminars, in April 1966. Contributors include Harry S. Ashmore, George Schaefer, August Priemer, Leonard S. Matthews, Thomas Moore, David M. Potter, Paul Goodman, Marshall McLuhan, and John R. Silber. Also in the book are summaries of the discussions which followed each of the speeches, and an examination of the overall impact of the meeting and the conclusions which might be drawn from it. Some of the topics discussed are "numbers" rating method of evaluating television programs; the position in the television industry of the independent producer, of the advertiser, and of the television network, and television itself with respect to its history, social perspective, and other aspects of American life to which it is related.
The essays take on a range of topics, including questions of authenticity, the tension between high-art influences and mass-cultural appeal, the prehistory of music video, and the production and dissemination of music videos outside the United States. Among the thirteen essays are a consideration of how the rapper Jay-Z uses music video as the primary site for performing, solidifying, and discarding his various personas; an examination of the recent emergence of indigenous music video production in Papua New Guinea; and an analysis of the cultural issues being negotiated within Finland’s developing music video industry. Contributors explore precursors to contemporary music videos, including 1950s music television programs such as American Bandstand, Elvis’s internationally broadcast 1973 Aloha from Hawaii concert, and different types of short musical films that could be viewed in “musical jukeboxes” of the 1940s and 1960s. Whether theorizing music video in connection to postmodernism or rethinking the relation between sound and the visual image, the essays in Medium Cool reveal music video as rich terrain for further scholarly investigation.
Contributors. Roger Beebe, Norma Coates, Kay Dickinson, Cynthia Fuchs, Philip Hayward, Amy Herzog, Antti-Ville Kärjä, Melissa McCartney, Jason Middleton, Lisa Parks, Kip Pegley, Maureen Turim, Carol Vernallis, Warren Zanes
Messiah of the New Technique: John Howard Lawson, Communism, and American Theatre, 1923–1937 is a critical and political biography and a cultural and social history that focuses on Lawson’s career in the theatre. Using a materialist methodology, Jonathan L. Chambers emphasizes the evolution and interplay of the playwright’s artistic vision and political ideology, considering his art as both a documentation of this evolution and a product of the socio-political and cultural matrix in which he was immersed.
Spanning the playwright’s career, the volume details Lawson’s early indoctrination in and commitment to the avant-garde, his use and development of various nonrealistic playwriting techniques, his subtle though unfocused attacks on bourgeois society, and the varied critical responses he received. Chambers addresses Lawson’s involvement with the New Playwrights’ Theatre and his participation in the protests surrounding the case of Nicola Sacco and Bartolomeo Vanzetti, which stimulated his growing commitment to left-wing politics and radical causes.
Chambers also analyzes the social and cultural factors that shaped Lawson’s growing interest in revolutionary politics, his tutelage in Marxism under Edmund Wilson, and his tenure as president of the Screen Writers Guild. He also covers the final phase of Lawson’s playwriting career, which reveals the playwright’s internal struggle. That struggle, suggests Chambers, pitted Lawson’s view of aesthetics against his political ideology and is reflected in his scripts and theoretical writings.
Messiah of the New Technique provides a wealth of new material about both the playwright and the period, offering a critical synopsis of the artist’s career, addressing his often vehement rebuttals to his critics, and summarizing both his political activism and his creative and critical endeavors in the last forty years of his life.
Video games, television, and computers are facts of life for today's children. Anxious parents and teachers, concerned with maintaining the intellectual and social richness of childhood, need to understand their effects. Are we producing a generation of passive children who can't read, who require constant visual and aural stimulation, and who prefer the company of technical instruments to friends and family?
Greenfield believes that to answer this question we should not cling to old and elitist assumptions about the value of literacy. Instead she urges that we explore the results of the new research to discover how the various media can be used to promote social growth and thinking skills. She finds that each medium can make a contribution to development, that each has strengths and weaknesses, and that the ideal childhood environment includes a multimedia approach to learning.
Current studies show us, for example, that television may indeed hinder reading ability under some circumstances. Yet it may also be used to enhance and motivate reading. Television can foster visual literacy, teaching children how to interpret close-ups, zooms, and cutting, and beyond this, how to pick up visual details, orient oneself in space, and anticipate formats and patterns of behavior. Video games teach spatial skills and inductive thinking, and classroom computers, contrary to the popular stereotype, encourage cooperative enterprise.
Timely and optimistic, Mind and Media is filled with unexpected conclusions and practical suggestions for helping our children to thrive in a technological world.
Adinolfi interviewed a number of exotica greats, and Mondo Exotica incorporates material from his interviews with Martin Denny, Esquivel, the Italian film composers Piero Piccioni and Piero Umiliani, and others. It begins with an extended look at the postwar popularity of exotica in the United States. Adinolfi describes how American bachelors and suburbanites embraced the Polynesian god Tiki as a symbol of escape and sexual liberation; how Les Baxter’s album Ritual of the Savage (1951) ushered in the exotica music craze; and how Martin Denny’s Exotica built on that craze, hitting number one in 1957. Adinolfi chronicles the popularity of performers from Yma Sumac, “the Peruvian Nightingale,” to Esquivel, who was described by Variety as “the Mexican Duke Ellington,” to the chanteuses Eartha Kitt, Julie London, and Ann-Margret. He explores exotica’s many sub-genres, including mood music, crime jazz, and spy music. Turning to Italy, he reconstructs the postwar years of la dolce vita, explaining how budget spy films, spaghetti westerns, soft-core porn movies, and other genres demonstrated an attraction to the foreign. Mondo Exotica includes a discography of albums, compilations, and remixes.
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