front cover of ESPN
ESPN
The Making of a Sports Media Empire
Travis Vogan
University of Illinois Press, 2015
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends.

Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports."

Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.

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Friday Night Fighter
Gaspar "Indio" Ortega and the Golden Age of Television Boxing
Troy Rondinone
University of Illinois Press, 2013

Friday Night Fighter relives a lost moment in American postwar history, when boxing ruled as one of the nation's most widely televised sports. During the 1950s and 1960s, viewers tuned in weekly, sometimes even daily, to watch widely recognized fighters engage in primordial battle; the Gillette Cavalcade of Sports Friday Night Fights was the most popular fight show. Troy Rondinone follows the dual narratives of the Friday Night Fights show and the individual story of Gaspar "Indio" Ortega, a boxer who appeared on prime-time network television more than almost any other boxer in history. From humble beginnings growing up poor in Tijuana, Mexico, Ortega personified the phenomenon of postwar boxing at its greatest, appearing before audiences of millions to battle the biggest names of the time, such as Carmen Basilio, Tony DeMarco, Chico Vejar, Benny "Kid" Paret, Emile Griffith, Kid Gavilan, Florentino Fernández, and Luis Manuel Rodriguez.

Rondinone explores the factors contributing to the success of televised boxing, including the rise of television entertainment, the role of a "reality" blood sport, Cold War masculinity, changing attitudes toward race in America, and the influence of organized crime. At times evoking the drama and spectacle of the Friday Night Fights themselves, this volume is a lively examination of a time in history when Americans crowded around their sets to watch the main event.

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Front Office Fantasies
The Rise of Managerial Sports Media
Branden Buehler
University of Illinois Press, 2023
The new sports frontier that turns fans into would-be execs—and transforms the suits into superstars

Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols.

Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society.

Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.

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Keepers of the Flame
NFL Films and the Rise of Sports Media
Travis Vogan
University of Illinois Press, 2014
NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America."
 
Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today.
 
From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media.
 
Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.
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Voices of the Razorbacks
A History of Arkansas's Iconic Sports Broadcasters
Hoyt Purvis
Butler Center for Arkansas Studies, 2013
The creation and development of the Razorback Sports Network not only helped to build a loyal following for the Razorbacks, but also forged a close identification among Razorback fans with broadcasters such as Paul Eels and Bud Campbell, who became "voices of the Razorbacks." A sense of kinship developed within the audience, and the broadcasts of Razorback sports have become an integral part of the state's culture.
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