A SCHOLARLY BOOK REPOSITORY
What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions—and worse, we are susceptible to propaganda cloaked in scientific rhetoric.
To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public.
Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide.
With pieces curated from the archives of science writers’ go-to online resource, The Open Notebook, this book explores strategies for finding and shaping story ideas, pitching editors, and building a specialty in science writing. It delves into fundamental skills that every science writer must learn, including planning their reporting; identifying, interviewing, and quoting sources; organizing interview notes; and crafting stories that engage and inform audiences. This expanded edition includes new introductory material and nine new essays focusing on such topics as how to establish a science beat, how to find and use quotes, how to critically evaluate scientific claims, how to use social media for reporting, and how to use data. In addition, there are essays on inclusivity in science writing, offering strategies for eradicating ableist language from stories, working with sensitivity readers, and breaking into English-language media for speakers of other languages.
Through interviews with leading journalists offering behind-the-scenes inspiration as well as in-depth essays on the craft offering practical advice, readers will learn how the best science stories get made, from conception to completion.
Contributors:
Humberto Basilio, Siri Carpenter, Tina Casagrand, Jeanne Erdmann, Dan Ferber, Geoffrey Giller, Laura Helmuth, Jane C. Hu, Alla Katsnelson, Roxanne Khamsi, Betsy Ladyzhets, Jyoti Madhusoodanan, Amanda Mascarelli, Robin Meadows, Kate Morgan, Tiên Nguyễn, Michelle Nijhuis, Aneri Pattani, Rodrigo Pérez Ortega, Mallory Pickett, Kendall Powell, Tasneem Raja, Sandeep Ravindran, Marion Renault, Julia Rosen, Megha Satyanarayana, Christina Selby, Knvul Sheikh, Abdullahi Tsanni, Alexandra Witze, Katherine J. Wu, Wudan Yan, Ed Yong, Rachel Zamzow, Sarah Zhang, and Carl Zimmer
The popular notion of a lone scientist privately toiling long hours in a laboratory, striking upon a great discovery, and announcing it to the world is a romanticized fiction. Vincent Kiernan's Embargoed Science reveals the true process behind science news: an elite few scholarly journals control press coverage through a mechanism known as an embargo. The journals distribute advance copies of their articles to hundreds and sometimes thousands of journalists around the world, on the condition that journalists agree not to report their stories until a common time, several days later. When the embargo lifts, airwaves and newspaper pages are flooded with stories based on the journal's latest issue.
In addition to divulging the realities behind this collusive practice, Kiernan offers an unprecedented exploration of the embargo's impact on public and academic knowledge of science and medical issues. He surveys twenty five daily U.S. newspapers and relates his in-depth interviews with reporters to examine the inner workings of the embargo and how it structures our understanding of news about science. Kiernan ultimately argues that this system fosters "pack journalism" and creates an unhealthy shield against journalistic competition. The result is the uncritical reporting of science and medical news according to the dictates of a few key sources.
In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
W. Matthew Shipman’s Handbook for Science Public Information Officers covers all aspects of communication strategy and tactics for members of this growing specialty. It includes how to pitch a story, how to train researchers to navigate interviews, how to use social media effectively, and how to respond to a crisis. The handbook offers a wealth of practical advice while teaching science PIOs how to think critically about what they do and how they do it, so that they will be prepared to take advantage of any situation, rather than being overwhelmed by it.
For all science communicators—whether they’re starting their careers, crossing over from journalism or the research community, or professional communicators looking to hone their PIO skills—Shipman’s Handbook for Science Public Information Officers will become their go-to reference.
A Los Angeles Times Book Prize Finalist
Most of us learn about science from media coverage, and anyone seeking factual information on climate change, vaccine safety, genetically modified foods, or the dangers of peanut allergies has to sift through an avalanche of bogus assertions, misinformation, and carefully packaged spin. Cornelia Dean draws on thirty years of experience as a science reporter at the New York Times to expose the tricks that handicap readers with little background in science. She reveals how activists, business spokespersons, religious leaders, and talk show hosts influence the way science is reported and describes the conflicts of interest that color research. At a time when facts are under daily assault, Making Sense of Science seeks to equip nonscientists with a set of critical tools to evaluate the claims and controversies that shape our lives.
“Making Sense of Science explains how to decide who is an expert, how to understand data, what you need to do to read science and figure out whether someone is lying to you… If science leaves you with a headache trying to figure out what’s true, what it all means and who to trust, Dean’s book is a great place to start.”
—Casper Star-Tribune
“Fascinating… Its mission is to help nonscientists evaluate scientific claims, with much attention paid to studies related to health.”
—Seattle Times
“This engaging book offers non-scientists the tools to connect with and evaluate science, and for scientists it is a timely call to action for effective communication.”
—Times Higher Education
Recent scholarship has revealed that pioneering Victorian scientists endeavored through voluminous writing to raise public interest in science and its implications. But it has generally been assumed that once science became a profession around the turn of the century, this new generation of scientists turned its collective back on public outreach. Science for All debunks this apocryphal notion.
Peter J. Bowler surveys the books, serial works, magazines, and newspapers published between 1900 and the outbreak of World War II to show that practicing scientists were very active in writing about their work for a general readership. Science for All argues that the social environment of early twentieth-century Britain created a substantial market for science books and magazines aimed at those who had benefited from better secondary education but could not access higher learning. Scientists found it easy and profitable to write for this audience, Bowler reveals, and because their work was seen as educational, they faced no hostility from their peers. But when admission to colleges and universities became more accessible in the 1960s, this market diminished and professional scientists began to lose interest in writing at the nonspecialist level.
Eagerly anticipated by scholars of scientific engagement throughout the ages, Science for All sheds light on our own era and the continuing tension between science and public understanding.
Marcel Chotkowski LaFollette transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves. But the exponential growth of listenership in the 1920s, from thousands to millions, and the networks’ recognition that each listener represented a potential consumer, turned science on the radio into an opportunity to entertain, not just educate.
Science on the Air chronicles the efforts of science popularizers, from 1923 until the mid-1950s, as they negotiated topic, content, and tone in order to gain precious time on the air. Offering a new perspective on the collision between science’s idealistic and elitist view of public communication and the unbending economics of broadcasting, LaFollette rewrites the history of the public reception of science in the twentieth century and the role that scientists and their institutions have played in both encouraging and inhibiting popularization. By looking at the broadcasting of the past, Science on the Air raises issues of concern to all those who seek to cultivate a scientifically literate society today.
In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.
A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
Imagine a stage full of black cats emitting electrical sparks, a man catching bullets with his teeth, or an evangelist jumping on a transformer to shoot bolts of lightning through his fingertips. These and other wild schemes were part of the repertoire of showmen who traveled from city to city, making presentations that blended science with myth and magic.
In Wonder Shows, Fred Nadis offers a colorful history of these traveling magicians, inventors, popular science lecturers, and other presenters of “miracle science” who revealed science and technology to the public in awe-inspiring fashion. The book provides an innovative synthesis of the history of performance with a wider study of culture, science, and religion from the antebellum period to the present.
It features a lively cast of characters, including electrical “wizards” Nikola Tesla and Thomas Alva Edison, vaudeville performers such as Harry Houdini, mind readers, UFO cultists, and practitioners of New Age science. All of these performers developed strategies for invoking cultural authority to back their visions of science and progress. The pseudo-science in their wonder shows helped promote a romantic worldview that called into question the absolute authority of scientific materialism while reaffirming the importance of human spirituality. Nadis argues that the sensation that these entertainers provided became an antidote to the alienation and dehumanization that accompanied the rise of modern America.
Although most recent defenders of science are prone to reject wonder, considering it an ally of ignorance and superstition, Wonder Shows demonstrates that the public’s passion for magic and meaning is still very much alive. Today, sales continue to be made and allegiances won based on illusions that products are unique, singular, and at best, miraculous. Nadis establishes that contemporary showmen, corporate publicists, advertisers, and popular science lecturers are not that unlike the magicians and mesmerists of years ago.
What are people who read opinion-page articles looking for? How can you reach people who read general-interest magazines? Hint: It's not the same as your colleagues or science journals.
This compact book offers the reasons and information that can help scientific writers adopt new habits to be successful and happy writing for a non-science audience. Go ahead and write journal-style for science journals and colleagues, says longtime science editor Jane Nevins, but you'll need to try different styles to reach a different audience.
The book is divided into three parts: The Meet-up, Simple Fixes, and Science and Style. In The Meet-up, Nevins describes the different venues for lay writing, from opinion pages to popular magazines, and what readers of each expect and respond to best. In Simple Fixes, she shows how jargon, "cross-over words," and hackneyed expressions can be remedied, clearing away confusion for your readers. In Science and Style, she discusses what to put first, how to quote and paraphrase in lay copy, and what to leave out.
Throughout You've Got Some Explaining to Do, Nevins gives concrete, specific examples tied to neuroscience. The author, who served as the first editor in chief of the Dana Press, brings more than 20 years of experience in translating neuroscience to lay readers.
"No one is better at helping one learn to write for the non-professional public, as I can personally testify, than Jane Nevins."-Nobel laureate Eric R. Kandel, M.D., Director, Kavli Institute for Brain Science, Columbia University College of Physicians and Scientists.
“A fitting biography of one of the most brilliant, acerbic, and under-appreciated astrophysicists of the twentieth century. John Johnson has delved deeply into a rich and eventful life, and produced a rollicking account of how Fritz Zwicky split his time between picking fights with his colleagues and discovering amazing things about our universe.”—Sean Carroll, author of The Big Picture
Fritz Zwicky was one of the most inventive and iconoclastic scientists of his time. He predicted the existence of neutron stars, and his research pointed the way toward the discovery of pulsars and black holes. He was the first to conceive of the existence of dark matter, the first to make a detailed catalog of thousands of galaxies, and the first to correctly suggest that cosmic rays originate from supernovas.
Not content to confine his discoveries to the heavens, Zwicky contributed to the United States war against Japan with inventions in jet propulsion that enabled aircraft to launch from carriers in the Pacific. After the war, he was the first Western scientist to interview Wernher von Braun, the Nazi engineer who developed the V-2 rocket. Later he became an outspoken advocate for space exploration, but also tangled with almost every leading scientist of the time, from Edwin Hubble and Richard Feynman to J. Robert Oppenheimer and Subrahmanyan Chandrasekhar.
In Zwicky, John Johnson, Jr., brings this tempestuous maverick to life. Zwicky not only made groundbreaking contributions to science and engineering; he rose to fame as one of the most imaginative science popularizers of his day. Yet he became a pariah in the scientific community, denouncing his enemies, real and imagined, as “spherical bastards” and “horses’ asses.” Largely forgotten today, Zwicky deserves rediscovery for introducing some of the most destructive forces in the universe, and as a reminder that genius obeys no rules and has no friends.
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