High school yearbooks provide both a vivid snapshot of student life and a reflection of what the adults in the community valued the most. For instance, athletics are often covered more than academics, and boys’ sports routinely receive more attention than girls’ sports. But how have those values changed over time?
 
In The High School, acclaimed sociologist Michael A. Messner reads through 120 years of El Gabilan, the yearbook from his own alma mater, Salinas High School in California, where his father taught and coached. Treating the yearbooks as a historical archive, Messner makes surprising discoveries about the school he thought he knew so well. For example, over fifty years before Title IX, the earliest yearbooks gave equal spotlights to boys’ and girls’ athletics, while the cheerleaders were all boys.
 
Tracing American life and culture from 1903 to 2024, Messner illuminates shifts in social practices at his high school that reflect broader changes in American culture across the twentieth century. The High School spotlights how the meanings and iconography of certain activities have changed radically over the decades, even as the “sports spirit complex”—involving athletes, cheerleaders, band members, and community boosters—has remained a central part of the high school experience. By exploring evolving sports cultures, socioeconomic conditions, racial demographics, and gender norms, Messner offers a fresh perspective on a defining feature of American teenage life.
 

Why school yearbooks—as frivolous and cringey as they are—are far more than just objects of nostalgia.
 
We’re all familiar with the embarrassment that washes over us when recalling our high school yearbooks. Questionable fashion choices, gravity-defying hair, a melodramatic quote—what were we thinking? Even as school yearbooks decline in popularity among contemporary teens, they continue to impact our lives in shocking ways. Collected, digitized, aggregated, and recombined in ways that would have been impossible to imagine just a few decades ago, yearbooks are no longer bound personal archives of adolescent memories. In the twenty-first century, they are shaping our lives in surprising and sometimes disturbing ways. And what could be a more fitting afterlife for these cringey books?
 
In School Yearbook, cultural critic Kate Eichhorn investigates this ubiquitous object. On the surface, school yearbooks are easily dismissed as innocuous collections of embarrassing photographs and cheesy affirmations, but as Eichhorn reveals, there has never been anything innocent about the school yearbook tradition. Since the early twentieth century, yearbooks have circulated as forms of public relations, propaganda, and hate speech. They have been routinely used by police detectives, private investigators, and even the FBI to identify and profile suspects.  With over half a million yearbooks now available online, these books have also acquired the power to continue shaping our lives long after graduation. Would-be landlords, employers, and even creditors can now turn to data culled from their embarrassing pages to make judgments about who we are and what we merit.
 
In a digital era, school yearbooks have acquired the ability to keep judging us in perpetuity.   Both timely and insightful, School Yearbook explores how these books have always been used to rank and judge us.