front cover of Making the Case
Making the Case
Advocacy and Judgment in Public Argument
Kathryn M. Olson
Michigan State University Press, 2012

In an era when the value of the humanities and qualitative inquiry has been questioned in academia and beyond, Making the Case is an engaging and timely collection that brings together a veritable who’s who of public address scholars to illustrate the power of case-based scholarly argument and to demonstrate how critical inquiry into a specific moment speaks to general contexts and theories. Providing both a theoretical framework and a wealth of historically situated texts, Making the Case spans from Homeric Greece to twenty-first-century America. The authors examine the dynamic interplay of texts and their concomitant rhetorical situations by drawing on a number of case studies, including controversial constitutional arguments put forward by activists and presidents in the nineteenth century, inventive economic pivots by Franklin Roosevelt and Alan Greenspan, and the rhetorical trajectory and method of Barack Obama.

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The Megarhetorics of Global Development
Rebecca Dingo
University of Pittsburgh Press, 2012

After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would “trickle down” to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.
       The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of “progress” and “growth” can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.

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Networking Arguments
Rhetoric, Transnational Feminism, and Public Policy Writing
Rebecca Dingo
University of Pittsburgh Press, 2012

Networking Arguments presents an original study on the use and misuse of global institutional rhetoric and the effects of these practices on women, particularly in developing countries. Using a feminist lens, Rebecca Dingo views the complex networks that rhetoric flows through, globally and nationally, and how it’s often reconfigured to work both for and against women and to maintain existing power structures.

To see how rhetorics travel, Dingo deconstructs the central terminology employed by global institutions—mainstreaming, fitness, and empowerment—and shows how their meanings shift depending on the contexts in which they’re used. She studies programs by the World Bank, the United Nations, and the United States, among others, to view the original policies, then follows the trail of their diffusion and manipulation and the ultimate consequences for individuals.

To analyze transnational rhetorical processes, Dingo builds a theoretical framework by employing concepts of transcoding, ideological traffic, and interarticulation to uncover the intricacies of power relationships at work within networks. She also views transnational capitalism, neoliberal economics, and neocolonial ideologies as primary determinants of policy and arguments over women’s roles in the global economy.

Networking Arguments offers a new method of feminist rhetorical analysis that allows for an increased understanding of global gender policies and encourages strategies to counteract the negative effects they can create.
 

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Rethinking Ethos
A Feminist Ecological Approach to Rhetoric
Edited by Kathleen J. Ryan, Nancy Myers, and Rebecca Jones
Southern Illinois University Press, 2016
Labels traditionally ascribed to women—mother, angel of the house, whore, or bitch—suggest character traits that do not encompass the complexities of women’s identities or empower women’s public speaking. Rethinking Ethos: A Feminist Ecological Approach to Rhetoric redefines the concept of ethos—classically thought of as character or credibility—as ecological and feminist, negotiated and renegotiated, and implicated in shifting power dynamics. Building on previous feminist and rhetorical scholarship, this essay collection presents a sustained discussion of the unique methods by which women’s ethos is constructed and transformed.

Editors Kathleen J. Ryan, Nancy Myers, and Rebecca Jones identify three rhetorical maneuvers that characterize ethos in the feminist ecological imaginary: ethe as interruption/interrupting, ethe as advocacy/advocating, and ethe as relation/relating. Each section of the book explores one of these rhetorical maneuvers. An afterword gathers contributors’ thoughts on the collection’s potential impact and influence, possibilities for future scholarship, and the future of feminist rhetorical studies.

With its rich mix of historical examples and contemporary case studies, Rethinking Ethos offers a range of new perspectives, including queer theory, transnational approaches, radical feminism, Chicana feminism, and indigenous points of view, from which to consider a feminist approach to ethos. 
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Rhetoric and Scripture
Collected Essays of Thomas H. Olbricht
Thomas H. Olbricht
SBL Press, 2021
This book offers a unique overview of the development of rhetorical criticism both in North America and internationally through the work of pioneering New Testament scholar Thomas H. Olbricht. Lauri Thurén has gathered nineteen of Olbricht's essays as a guidebook to rhetorical criticism for students, clergy, and scholars. The range of essays from throughout Olbricht's career illuminate the history of rhetorical criticism and reflect the different motivations of ancient and contemporary rhetorical approaches. Essays focus on the history of biblical rhetorical analysis, the rhetorical analysis of biblical texts, the characteristics of rhetorical analysis, and types of biblical rhetorical criticism. A foreword by Thurén and a memorial essay by Carl R. Holladay contextualize Olbricht's work. Anyone interested in the rhetorical study of the New Testament will find this volume inspiring and informative.
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Rhetorical Criticism
A Study In Method
Edwin Black
University of Wisconsin Press, 1978
Winner, Speech Communication Association Award for Distinguished Scholarship

This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.
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Risky Rhetoric
AIDS and the Cultural Practices of HIV Testing
J. Blake Scott
Southern Illinois University Press, 2003

Risky Rhetoric: AIDS and the Cultural Practices of HIV Testing is the first book-length study of the rhetoric inherent in and surrounding HIV testing. In addition to providing a history of HIV testing in the United States from 1985 to the present, J. Blake Scott explains how faulty arguments about testing’s power and effects have promoted unresponsive and even dangerous testing practices for so-called healthy subjects as well as those deemed risky.A new afterword to the paperback edition discusses changes in testing technology, treatments, and public health responses in the last ten years. The ultimate goal of Risky Rhetoric is to offer strategies to policy makers, HIV educators and test counselors, and other rhetors for developing more responsive and egalitarian testing-related rhetorics and practices.

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Twentieth-Century American Success Rhetoric
How to Construct a Suitable Self
John Ramage
Southern Illinois University Press, 2005

Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books— texts that promise to help readers succeed by retrofitting their identity to meet workplace demands—has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others.

Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke’s rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served.

This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book’s message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen’s work, Ramage critiques Stanley Fish’s theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

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