front cover of From Blue to Red
From Blue to Red
The Rise of the GOP in Arkansas
John C. Davis
University of Arkansas Press, 2024
On the morning of Election Day 2010, Democrats occupied three of the four Arkansas seats in the US House of Representatives, both US Senate seats, all state constitutional offices, and decisive majorities in both chambers of the Arkansas General Assembly. By the time votes were counted that evening, it was clear that the balance of power had shifted. Within five years, Arkansas Republicans would hold all six US congressional positions and every state constitutional seat and claim growing supermajorities in both state chambers. Since then, Republicans have enjoyed robust electoral success in Arkansas—formerly the last remaining state of the “Solid South” held by Democrats.

John C. Davis’s From Blue to Red: The Rise of the GOP in Arkansas provides a rigorous yet accessible study of this partisan shift, tracking changes in voter preference at the top of the ticket in the 1960s, generational replacement in Arkansas’ political power structure in the 1990s, and the emergence of a more nationalized and polarized electorate in the 2000s, among other developments. From Blue to Red is a fascinating look at how Arkansas went from being one of the country’s most solidly Democratic states to one of its most ardently Republican in just a few years.
 
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I the People
The Rhetoric of Conservative Populism in the United States
Paul Elliott Johnson
University of Alabama Press, 2022

WINNER OF THE NATIONAL COMMUNICATION ASSOCIATION'S 2023 HOCHMUTH-NICHOLS AWARD

A definitive rhetorical history of conservative populism, exposing how identity, victimhood, and populist appeals have shaped—and constrained—modern American conservatism.

I The People: The Rhetoric of Conservative Populism in the United States examines a variety of texts—ranging from speeches and campaign advertisements to news reports and political pamphlets—to outline the populist character of conservatism in the United States. Paul Elliott Johnson focuses on key inflection points in the development of populist conservatism, including its manifestation in the racially charged presidential election of 1964, its consolidation at the height of Ronald Reagan’s reelection campaign in 1984, and its character in successive moments that saw its fortunes wax and wane, including 1994, the Obama era, and the rise of Donald J. Trump. theorizing conservative populism as a rhetorical form, Johnson advances scholarship about populism away from a binary ideological framework while offering a useful lens for contextualizing scholarship on American conservatism. I The People emphasizes that the populist roots of conservative hegemony exercise a powerful constraining force on conservative intellectuals, whose power to shape and control the movement to which they belong is circumscribed by the form of its public-facing appeals.

The study also reframes scholarly understandings of the conservative tradition’s seeming multiplicity, especially the tendency to suggest an abiding conservative unease regarding capitalism, showing how racist hostility underwrote a compromise with an increasingly economized understanding of humanity. Johnson also contests the narrative that conservatives learned to practice identity politics from social progressives. From the beginning, conservatism’s public vernacular was a white and masculine identity politics reliant on a rhetoric of victimhood, whether critiquing the liberal Cold War consensus or President Barack Obama.

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Liberty Power
Antislavery Third Parties and the Transformation of American Politics
Corey M. Brooks
University of Chicago Press, 2015
Abraham Lincoln’s Republican Party was the first party built on opposition to slavery to win on the national stage—but its victory was rooted in the earlier efforts of under-appreciated antislavery third parties. Liberty Power tells the story of how abolitionist activists built the most transformative third-party movement in American history and effectively reshaped political structures in the decades leading up to the Civil War.

As Corey M. Brooks explains, abolitionist trailblazers who organized first the Liberty Party and later the more moderate Free Soil Party confronted formidable opposition from a two-party system expressly constructed to suppress disputes over slavery. Identifying the Whigs and Democrats as the mainstays of the southern Slave Power’s national supremacy, savvy abolitionists insisted that only a party independent of slaveholder influence could wrest the federal government from its grip. A series of shrewd electoral, lobbying, and legislative tactics enabled these antislavery third parties to wield influence far beyond their numbers. In the process, these parties transformed the national political debate and laid the groundwork for the success of the Republican Party and the end of American slavery.
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Lincoln's Rise to Eloquence
How He Gained the Presidential Nomination
D. Leigh Henson
University of Illinois Press, 2024
At turns eloquent and earthy, Abraham Lincoln’s rhetoric played a vital role in his success as a politician and statesman. D. Leigh Henson examines Lincoln’s pre-presidential development as a rhetorician, the purposes and methods behind his speeches and writings, and how the works contributed to his political rise. Lincoln’s close study of the rhetorical process drew on sources that ranged from classical writings to foundational American documents to the speeches of Daniel Webster. As Henson shows, Lincoln applied his learning to combine arguments on historical, legal, and moral grounds with appeals to emotion and his own carefully curated credibility. Henson also explores Lincoln’s use of the elements of structural design to craft coherent arguments that, whatever their varying purposes, used direct and plain language to reach diverse audiences--and laid the groundwork for his rise to the White House.

Insightful and revealing, Lincoln’s Rise to Eloquence follows Lincoln from his early career through the years-long clashes with Stephen A. Douglas to trace the future president’s evolution as a communicator and politician.

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Seeking a New Majority
The Republican Party and American Politics, 1960-1980
Robert Mason
Vanderbilt University Press, 2013
The rise of the Republican Party from its mid-twentieth-century minority status between 1960 and 1980 had a profound impact on American politics that is still being felt in the second decade of the twenty-first century. The GOP would move to the right in its pursuit of electoral ascendancy, but considerable debate within the party surrounded this shift and its success was far from certain. Ultimately, however, this development would culminate in the transformational election of Ronald Reagan as president in 1980.


Seeking a New Majority assembles an international group of scholars to move beyond the ideas and activities of party leaders who have hitherto received the bulk of historical attention. It illuminates how the Republican Party expanded its regional base, especially in the South, appealed to new constituencies ranging from blue-collar workers to Christian fundamentalists, and enhanced the political appeal of conservatism. It also examines how Republicans engaged in a remarkable organizational and intellectual mobilization to challenge Democratic Party dominance--in search of a new majority.
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