front cover of A Pragmatic Theory of Fallacy
A Pragmatic Theory of Fallacy
Douglas Walton
University of Alabama Press, 1995
Takes a new analytical look at the concept of fallacy and presents an up-to-date analysis of its usefulness for argumentation studies
 
Although fallacies have been common since Aristotle, until recently little attention has been devoted to identifying and defining them. Furthermore, the concept of fallacy itself has lacked a sufficiently clear meaning to make it a useful tool for evaluating arguments. Douglas Walton takes a new analytical look at the concept of fallacy and presents an up-to-date analysis of its usefulness for argumentation studies. Walton uses case studies illustrating familiar arguments and tricky deceptions in everyday conversation where the charge of fallaciousness is at issue.

The numerous case studies show in concrete terms many practical aspects of how to use textual evidence to identify and analyze fallacies and to evaluate arguments as fallacious. Walton looks at how an argument is used in the context of conversation. He defines a fallacy as a conversational move, or sequence of moves, that is supposed to be an argument that contributes to the purpose of the conversation but in reality interferes with it. The view is a pragmatic one, based on the assumption that when people argue, they do so in a context of dialogue, a conventionalized normative framework that is goal-directed. Such a contextual framework is shown to be crucial in determining whether an argument has been used correctly. Walton also shows how examples of fallacies given in the logic textbooks characteristically turn out to be variants of reasonable, even if defeasible or questionable arguments, based on presumptive reasoning. This is the essence of the evaluation problem. A key thesis of the book, which must not be taken for granted as previous textbooks have so often done, is that you can spot a fallacy from how it was used in a context of dialogue. This is an innovative and even, as Walton notes, "a radical and controversial" theory of fallacy.
 
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Pragmatic Theory of Rhetoric
Walter H. Beale
Southern Illinois University Press, 1987

Walter H. Beale offersthe most coherent treatment of the aims and modes of discourse to be presented in more than a decade. His development of a semiotic “grammar of motives” that re­lates the problems of meaning in discourse both to linguistic structure and ways of construct­ing reality stands as a pro­vocative new theory of rhetoric sharply focused on writing.

He includes a comprehensive treatment of rhetoric, its classes and varieties, modes, and stra­tegies. In addition, he demon­strates the importance of the purpose, substance, and social context of discourse, at a time when scholarly attention has be­come preoccupied with process. He fortifies and extends the Aristotelian approach to rhetoric and discourse at a time when much theory and pedagogy have yielded to modernist assump­tions and methods. And finally, he develops a theoretical framework that illuminates the relationship between rhetoric, the language arts, and the hu­man sciences in general.

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