In 1946 Juan Perón launched a populist challenge to the United States, recruiting an army of labor activists to serve as worker attachés at every Argentine embassy. By 1955, over five hundred would serve, representing the largest presence of blue-collar workers in the foreign service of any country in history. A meatpacking union leader taught striking workers in Chicago about rising salaries under Perón. A railroad motorist joined the revolution in Bolivia. A baker showed Soviet workers the daily caloric intake of their Argentine counterparts. As Ambassadors of the Working Class shows, the attachés' struggle against US diplomats in Latin America turned the region into a Cold War battlefield for the hearts of the working classes. In this context, Ernesto Semán reveals, for example, how the attachés' brand of transnational populism offered Fidel Castro and Che Guevara their last chance at mass politics before their embrace of revolutionary violence. Fiercely opposed by Washington, the attachés’ project foundered, but not before US policymakers used their opposition to Peronism to rehearse arguments against the New Deal's legacies.

Argentine Workers provides an insightful analysis of the complex combination of values and attitudes exhibited by workers in a heavily unionized, industrially developing country, while also ascertaining their political beliefs. By analyzing empirical data, Ranis describes what workers think about their unions, employers, private and foreign enterprise, the economy, the state, privatization, landowners, politics, the military, the “dirty war” and the “disappeared,” the Montonero guerillas, the church, popular culture and leisure pursuits, and their personal lives and ambitions.

During the mid-twentieth century, Latin American countries witnessed unprecedented struggles over the terms of national sovereignty, civic participation, and social justice.  Nowhere was this more visible than in Peronist Argentina (1946–1955), where Juan and Eva Perón led the region’s largest populist movement in pursuit of new political hopes and material desires. Eduardo Elena considers this transformative moment from a fresh perspective by exploring the intersection of populism and mass consumption. He argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society. From the mid-1940s onward, the state moved to boost purchasing power and impose discipline on the marketplace, all while broadcasting images of a contented populace.
    Drawing on documents such as the correspondence between Peronist sympathizers and authorities, Elena sheds light on the contest over the dignified life. He shows how the consumer aspirations of citizens overlapped with Peronist paradigms of state-led development, but not without generating great friction among allies and opposition from diverse sectors of society.  Consumer practices encouraged intense public scrutiny of class and gender comportment, and everyday objects became freighted with new cultural meaning.  By providing important insights on why Peronism struck such a powerful chord, Dignifying Argentina situates Latin America within the broader history of citizenship and consumption at mid-century, and provides innovative ways to understand the politics of redistribution in the region today.

Eva Perón, one of the most powerful women in the world at the time of her death in 1952, rose from humble origins to international renown as First Lady of Argentina and the force behind the throne of her husband Juan Perón. Despite her immense popularity, she was inaccessible to the people of Argentina, and so images were constructed around her to fill that void. According to Julie M. Taylor, these "myths" around Eva Perón reflect Argentine culture and political history at the time of her seven-year reign. With a brief biography of Eva Perón serving as a backdrop, Taylor offers a detailed analysis of the principle myths that grew around this enigmatic woman.

"Taylor shows that she is remembered by different classes and political factions as saint, a revolutionary, or a whore, depending on whether she was interpreted as an embodiment or as a violation of the Argentine feminine ideal."—Booklist

"Highly commendable . . . it deliberately eschews the sensationalism that characterizes earlier [biographies]. . . . Taylor instead concentrates on the myths that have lingered since her death. . . . [This book] transcends biography."—Gentlemen's Quarterly

"[A] concise and brilliant examination of the legends that arose in Argentina during the lifetime . . . of a woman who broke with Argentine tradition and became a political figure in her own right."—New Yorker

Although Juan Perón changed the course of modern Argentine history, scholars have often interpreted him in terms of their own ideologies and interests, rather than seeing the effect of this man and his movement had on the Argentine people. The essays in this volume seek to uncover the man behind the myth, to define the true nature of Perónism. Several chapters view Perón's rise to power, his deposition and eighteen-year exile, and his dramtic return in 1973. Others examine: opposing forces in modern Argentina, including the church and its role in politics; the conflict between landed stancieros and urban industrialists, terrorist activities and their popularist support base; Peronism and the labor movement; and Evita Perón's role in advancing the political rights of women.

In nearly every account of modern Argentine history, the first Peronist regime (1946–55) emerges as the critical juncture. Appealing to growing masses of industrial workers, Juan Perón built a powerful populist movement that transformed economic and political structures, promulgated new conceptions and representations of the nation, and deeply polarized the Argentine populace. Yet until now, most scholarship on Peronism has been constrained by a narrow, top-down perspective. Inspired by the pioneering work of the historian Daniel James and new approaches to Latin American cultural history, scholars have recently begun to rewrite the history of mid-twentieth-century Argentina. The New Cultural History of Peronism brings together the best of this important new scholarship.

Situating Peronism within the broad arc of twentieth-century Argentine cultural change, the contributors focus on the interplay of cultural traditions, official policies, commercial imperatives, and popular perceptions. They describe how the Perón regime’s rhetoric and representations helped to produce new ideas of national and collective identity. At the same time, they show how Argentines pursued their interests through their engagement with the Peronist project, and, in so doing, pushed the regime in new directions. While the volume’s emphasis is on the first Perón presidency, one contributor explores the origins of the regime and two others consider Peronism’s transformations in subsequent years. The essays address topics including mass culture and melodrama, folk music, pageants, social respectability, architecture, and the intense emotional investment inspired by Peronism. They examine the experiences of women, indigenous groups, middle-class anti-Peronists, internal migrants, academics, and workers. By illuminating the connections between the state and popular consciousness, The New Cultural History of Peronism exposes the contradictions and ambivalences that have characterized Argentine populism.

Contributors: Anahi Ballent, Oscar Chamosa, María Damilakou, Eduardo Elena, Matthew B. Karush, Diana Lenton, Mirta Zaida Lobato, Natalia Milanesio, Mariano Ben Plotkin, César Seveso, Lizel Tornay

“Political clientelism” is a term used to characterize the contemporary relationships between political elites and the poor in Latin America in which goods and services are traded for political favors. Javier Auyero critically deploys the notion in Poor People’s Politics to analyze the political practices of the Peronist Party among shantytown dwellers in contemporary Argentina.
Looking closely at the slum-dwellers’ informal problem-solving networks, which are necessary for material survival, and the different meanings of Peronism within these networks, Auyero presents the first ethnography of urban clientelism ever carried out in Argentina. Revealing a deep familiarity with the lives of the urban poor in Villa Paraíso, a stigmatized and destitute shantytown of Buenos Aires, Auyero demonstrates the ways in which local politicians present their vital favors to the poor and how the poor perceive and evaluate these favors. Having penetrated the networks, he describes how they are structured, what is traded, and the particular way in which women facilitate these transactions. Moreover, Auyero proposes that the act of granting favors or giving food in return for votes gives the politicians’ acts a performative and symbolic meaning that flavors the relation between problem-solver and problem-holder, while also creating quite different versions of contemporary Peronism. Along the way, Auyero is careful to situate the emergence and consolidation of clientelism in historic, cultural, and economic contexts.
Poor People’s Politics reexamines the relationship between politics and the destitute in Latin America, showing how deeply embedded politics are in the lives of those who do not mobilize in the usual sense of the word but who are far from passive. It will appeal to a wide range of students and scholars of Latin American studies, sociology, anthropology, political science, history, and cultural studies.

In January 1944, an earthquake reduced the province of San Juan, Argentina, to rubble, leaving perhaps ten thousand dead and one hundred thousand homeless. In The Ruins of the New Argentina, Mark A. Healey argues that the disaster and the massive rebuilding project that followed transformed not only the province but also the nation. The earthquake was a shattering and galvanizing experience, an indictment of the old social order and an invitation to transform it. From the nation’s capital, an obscure colonel in a recently installed military regime launched a relief campaign and rapidly commissioned plans to rebuild the province, especially its capital city. The campaign was a rousing success, launching the public career of its director, Juan Domingo Perón, who would soon found a movement, reach the presidency, and transform the politics and social structure of the country. Dreaming and building the new city became the landmark project for a generation of modernist architects and planners, as well as an enduring challenge and controversy for local residents and the Peronist state. By exploring the struggle to rebuild, Healey shows how this destroyed province played a crucial role in forging, testing, and ultimately limiting the Peronist project of transforming the nation.

In this original study, Jorge A. Nállim chronicles the decline of liberalism in Argentina during the volatile period between two military coups—the 1930 overthrow of
Hipólito Yrigoyen and the deposing of Juan Perón in 1955. While historians have primarily focused on liberalism in economic or political contexts, Nállim instead documents a wide range of locations where liberalism was claimed and ultimately marginalized in the pursuit of individual agendas.

Nállim shows how concepts of liberalism were espoused by various groups who “invented traditions” to legitimatize their methods of political, religious, class, intellectual, or cultural hegemony. In these deeply fractured and corrupt processes, liberalism lost political favor and alienated the public. These events also set the table for Peronism and stifled the future of progressive liberalism in Argentina.

Nállim describes the main political parties of the period and deconstructs their liberal discourses. He also examines major cultural institutions and shows how each attached liberalism to their cause.

Nállim compares and contrasts the events in Argentina to those in other Latin American nations and reveals their links to international developments. While critics have positioned the rhetoric of liberalism during this period as one of decadence or irrelevance, Nállim instead shows it to be a vital and complex factor in the metamorphosis of modern history in Argentina and Latin America as well.