A formal approach to anime rethinks globalization and transnationality under neoliberalism
Anime has become synonymous with Japanese culture, but its global reach raises a perplexing question—what happens when anime is produced outside of Japan? Who actually makes anime, and how can this help us rethink notions of cultural production? In Anime’s Identity, Stevie Suan examines how anime’s recognizable media-form—no matter where it is produced—reflects the problematics of globalization. The result is an incisive look at not only anime but also the tensions of transnationality.
Far from valorizing the individualistic “originality” so often touted in national creative industries, anime reveals an alternate type of creativity based in repetition and variation. In exploring this alternative creativity and its accompanying aesthetics, Suan examines anime from fresh angles, including considerations of how anime operates like a brand of media, the intricacies of anime production occurring across national borders, inquiries into the selfhood involved in anime’s character acting, and analyses of various anime works that present differing modes of transnationality.
Anime’s Identity deftly merges theories from media studies and performance studies, introducing innovative formal concepts that connect anime to questions of dislocation on a global scale, creating a transformative new lens for analyzing popular media.
Examining how Irishness is performed and commodified in the contemporary transnational environment, the contributors explore topics including Van Morrison’s music, Frank McCourt’s writing, the explosion of Irish-themed merchandising, the practices of heritage seekers, the movie The Crying Game, and the significance of red hair. Whether considering the implications of Garth Brooks’s claim of Irishness and his enormous popularity in Ireland, representations of Irish masculinity in the TV series Buffy the Vampire Slayer and Angel, or Americans’ recourse to a consoling Irishness amid the racial and nationalist tensions triggered by the events of September 11, the contributors delve into complex questions of ethnicity, consumerism, and globalization. Ultimately, they call for an increased awareness of the exclusionary effects of claims of Irishness and for the cultivation of flexible, inclusive ways of affiliating with Ireland and the Irish.
Contributors. Natasha Casey, Maeve Connolly, Catherine M. Eagan, Sean Griffin, Michael Malouf, Mary McGlynn, Gerardine Meaney, Diane Negra, Lauren Onkey, Maria Pramaggiore, Stephanie Rains, Amanda Third
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