A reflection on the evolution of physical media into metaphor, through the history of music curation.
 
Obsolescence makes the heart grow fonder, at least in the case of the mixtape. Not all technologies are so lucky. Some (say, wax cylinders) fade almost completely from cultural memory. A lucky few pass into metaphor: we still “hang up” our smartphones, “cut” film, and “patch” computer code. As digital streaming completes the obsolescence of physical media, what will become of the humble cassette?

In The Last Mixtape, Seth Long offers a microhistory of music curation, anchored by the cassette, from which he explores the meanings of obsolescence, ownership, nostalgia, and the speed of cultural change. A moving meditation on our relationship with music, memory, and curation in the digital century, Long ultimately calls for a return to the media ecology represented by the mixtape: a world in which media is cheap and abundant but tactile and meaningfully engaged.

Well into the new millennium, the analog cassette tape continues to claw its way back from obsolescence. New cassette labels emerge from hipster enclaves while the cassette’s likeness pops up on T-shirts, coffee mugs, belt buckles, and cell phone cases. In Unspooled, Rob Drew traces how a lowly, hissy format that began life in office dictation machines and cheap portable players came to be regarded as a token of intimate expression through music and a source of cultural capital. Drawing on sources ranging from obscure music zines to transcripts of Congressional hearings, Drew examines a moment in the early 1980s when music industry representatives argued that the cassette encouraged piracy. At the same time, 1980s indie rock culture used the cassette as a symbol to define itself as an outsider community. Indie’s love affair with the cassette culminated in the mixtape, which advanced indie’s image as a gift economy. By telling the cassette’s long and winding history, Drew demonstrates that sharing cassettes became an acceptable and meaningful mode of communication that initiated rituals of independent music recording, re-recording, and gifting.