With sequels, prequels, remakes, spin-offs, or copies of successful films or franchises dominating film and television production, it sometimes seems as if Hollywood is incapable of making an original film or TV show. These textual pluralities or multiplicities—while loved by fans who flock to them in droves—tend to be dismissed by critics and scholars as markers of the death of high culture. Cycles, Sequels, Spin-offs, Remakes, and Reboots takes the opposite view, surveying a wide range of international media multiplicities for the first time to elucidate their importance for audiences, industrial practices, and popular culture.

The essays in this volume offer a broad picture of the ways in which cinema and television have used multiplicities to streamline the production process, and to capitalize on and exploit viewer interest in previously successful and/or sensational story properties. An impressive lineup of established and emerging scholars talk seriously about forms of multiplicity that are rarely discussed as such, including direct-to-DVD films made in Nigeria, cross-cultural Japanese horror remakes, YouTube fan-generated trailer mash-ups, and 1970s animal revenge films. They show how considering the particular bonds that tie texts to one another allows us to understand more about the audiences for these texts and why they crave a version of the same story (or character or subject) over and over again. These findings demonstrate that, far from being lowbrow art, multiplicities are actually doing important cultural work that is very worthy of serious study.

In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles–based film and video production workers: not only those in prestigious positions such as producers and directors but also many “below-the-line” laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a self-reflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers’ ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industry’s habitual self-scrutiny.

Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over “authorship” within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the “viral” use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and “making-ofs.” A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.