In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.
Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.
The Rise of the West in Presidential Elections explores the changing role of the region in national elections. The prominence of Nevada as an early caucus state and Denver acting as the host city of the 2008 Democratic National Convention, as well as increased candidate visitation and media expenditure, point to the rising importance of the region, an importance that political candidates will increasingly need to recognize. The book examines the political advantages and barriers to the creation of a regional primary for western states, a move that could further change the influence of the West on the national agenda and highlight western issues and values.
The contributors to The Rise of the West in Presidential Elections analyze the process of nominating presidential candidates, review the issues that make western states a united region unique in the political process, and explore the changing political dynamics in the nation that enable these changes. The book will be of interest to every citizen looking to learn more about the primary process, as well as to the political junkie more focused on the nuances of political maneuvering between states jockeying for position at the front of the election process.
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