front cover of The Change Election
The Change Election
Money, Mobilization, and Persuasion in the 2008 Federal Elections
Edited by David Magleby
Temple University Press, 2010

The 2008 election was an extraordinary event that represented change at many levels. The candidates’ innovative campaigns changed how funds were raised, how voters were mobilized, and how messages were communicated through advertising and the internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide an in-depth analysis of this groundbreaking presidential election. These scholars through a set of compelling case studies examine the competition for votes in a dozen competitive House and Senate contests and for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico.

Backed by a wealth of data, and extensive interviews, the contributors offer an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. The book offers insights into the rapidly evolving organizational and technical aspects of campaigning. The dramatic success Obama and other candidates had in raising money—especially from small donors—is addressed along with how money was raised and spent by the candidates, party committees, and interest groups competing for votes.

Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in our electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.

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front cover of This Is Not Florida
This Is Not Florida
How Al Franken Won the Minnesota Senate Recount
Jay Weiner
University of Minnesota Press, 2010
On July 7, 2009, Al Franken was sworn in as Minnesota's junior U.S. senator-eight months after Election Night. In the chill of November 2008, Republican incumbent Norm Coleman led by a slim 215 votes, a margin that triggered an automatic statewide recount of more than 2.9 million ballots. Minnesota's ensuing recount, and the contentious legal and public relations battle that would play out between the Franken and Coleman lawyers and staff, simultaneously fascinated and frustrated Minnesotans and the nation-all while a filibuster-proof Senate hung in the balance.

This Is Not Florida is the behind-the-scenes saga of the largest, longest, and most expensive election recount in American history. Reporter Jay Weiner covered the entire recount process-for which he was honored with Minnesota's most prestigious journalism award-following every bizarre twist and turn and its many colorful personalities. Based on daily reporting as well as interviews with more than forty campaign staffers and other participants in the recount, This Is Not Florida dives into the motivations of key players in the drama, including the exploits of Franken's lead attorney Marc Elias, some of the mistakes made by Coleman advisers, and how the Franken team's devotion to data collection helped Franken win the recount by a mere 312 votes.

In a fascinating, blow-by-blow account of the historic recount that captivated people nationwide, Jay Weiner gets inside campaign war rooms and judges' chambers and takes the reader from the uncertainties of Election Night 2008, through the controversial State Canvassing Board and a grueling eight-week trial, to an appeal to Minnesota's Supreme Court, and finally to Al Franken's long-awaited and emotional swearing-in.

This Is Not Florida presents an important and unforgettable moment in political history that proved that it's never really over until it's actually over
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