Whoever controls the platforms, controls the future. Platform Socialism sets out an alternative vision and concrete proposals for a digital economy that expands our freedom.

Powerful tech companies now own the digital infrastructure of twenty-first century social life. Masquerading as global community builders, these companies have developed sophisticated new techniques for extracting wealth from their users.

James Muldoon shows how grassroots communities and transnational social movements can take back control from Big Tech. He reframes the technology debate and proposes a host of new ideas, from the local to the international, for how we can reclaim the emancipatory possibilities of digital platforms. Drawing on sources from forgotten histories to contemporary prototypes, he proposes an alternative system and charts a roadmap for how we can get there.

Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they’re paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on fan practice and fan identities? And are the media industries actually responding to fans as fans want them to?

In Playing Fans, Paul Booth argues that the more attention entertainment businesses pay to fans, the more mainstream fans have become popularized. But such mainstreaming ignores important creative fan work and tries to channel fandom into activities lucrative for the companies. Offering a new approach to the longstanding debate about the balance between manipulation and subversion in popular culture, the author argues that we can understand the current moment best through the concepts of pastiche and parody. This sophisticated alternative to conceiving of fans as either dupes of the media industry or rebels against it takes the discussion of “transformative” and “affirmative” fandom in a productive new direction.

With nuanced analyses of the Doctor Who Experience in Cardiff, the representations of fans in TV shows like Community and films like Fanboys, SuperWhoLock fans’ use of gifs, and the similarities in discussions of slash fandom and pornographic parody films, this book reveals how fans borrow media techniques and media industries mimic fan activities. Just as the entertainment industry needs fans to succeed, so too do fans need—and desire—the media, and they represent their love through gif fics, crowdfunding, and digital cosplay. Everyone who wants to understand how consumers are making themselves at home in the brave new world being built by the contemporary media should read this book.

A study of how film has continually intervened in our sense of perception, with far-ranging insights into the current state of lived experience

How has cinema transformed our senses, and how does it continue to do so? Positing film as a stage in the long coevolution of human consciousness and visual technology, Postcinematic Vision offer a fresh perspective on the history of film while providing startling new insights into the so-called divide between cinematic and digital media.

Starting with the argument that film viewing has long altered neural circuitry in our brains, Roger F. Cook proceeds to reevaluate film’s origins, as well as its merger with digital imaging in the 1990s. His animating argument is that film has continually altered the relation between media and human perception, challenging the visual nature of modern culture in favor of a more unified, pan-sensual way of perceiving. Through this approach, he makes original contributions to our understanding of how mediation is altering lived experience.

Along the way, Cook provides important reevaluations of well-known figures such as Franz Kafka, closely reading cinematic passages in the great author’s work; he reassesses the conventional wisdom that Marshall McLuhan was a technological determinist; and he lodges an original new reading of The Matrix. Full of provocative and far-reaching ideas, Postcinematic Vision is a powerful work that helps us see old concepts anew while providing new ideas for future investigation.

The proliferation of smart devices, digital media, and network technologies has led to everyday people experiencing everyday things increasingly on and through the screen. In fact, much of the world has become so saturated by digital mediations that many individuals have adopted digitally inflected sensibilities. This gestures not simply toward posthumanism, but more fundamentally toward an altogether post-digital condition—one in which the boundaries between the “real” and the “digital” have become blurred and technology has fundamentally reconfigured how we make sense of the world.
 
Post-Digital Rhetoric and the New Aesthetic takes stock of these reconfigurations and their implications for rhetorical studies by taking up the New Aesthetic—a movement introduced by artist/digital futurist James Bridle that was meant to capture something of a digital way of seeing by identifying aesthetic values that could not exist without computational and digital technologies. Bringing together work in rhetoric, art, and digital media studies, Hodgson treats the New Aesthetic as a rhetorical ecology rather than simply an aesthetic movement, allowing him to provide operative guides for the knowing, doing, and making of rhetoric in a post-digital culture.
 

Has society ceded its self-governance to technogovernance?

The Prison House of the Circuit presents a history of digital media using circuits and circuitry to understand how power operates in the contemporary era. Through the conceptual vocabulary of the circuit, it offers a provocative model for thinking about governance and media.

The authors, writing as a collective, provide a model for collective research and a genealogical framework that interrogates the rise of digital society through the lens of Foucault’s ideas of governance, circulation, and power. The book includes five in-depth case studies investigating the transition from analog media to electronic and digital forms: military telegraphy and human–machine incorporation, the establishment of national electronic biopolitical governance in World War I, media as the means of extending spatial and temporal policing, automobility as the mechanism uniting mobility and media, and visual augmentation from Middle Ages spectacles to digital heads-up displays. The Prison House of the Circuit ultimately demonstrates how contemporary media came to create frictionless circulation to maximize control, efficacy, and state power.