Media Rurality investigates the centrality of rural places and people within the media systems and technologies that shape daily life in and across rural and urban settings alike. From the boglands of Ireland to data centers in the Oregon countryside to the homemade media systems of rural Tanzania, the contributors to this volume show how rural territories are highly mediated, technologized spaces profoundly enmeshed with global capitalism and colonialism. Approaching the study of rurality through a materialist lens that foregrounds infrastructure, this collection shows how rural spaces often bear the environmental brunt of capitalist development while being relegated to the economic and cultural periphery.

Contributors. Christopher Ali, Patrick Bresnihan, Patrick Brodie, Darin Barney, Jenna Burrell, Jordan B. Kinder, Burç Köstem, Cindy Lin, Emily Ng, Lisa Parks, Anne Pasek, Esther Peeren, Nicole Starosielski, Ishita Tiwary, Hunter Vaughan, Ayesha Vemuri, Megan Wiessner, Assatu Wisseh

From the Grand Ole Opry to the National Barn Dance, how radio changed life in rural America

Out of the Dark: A History of Radio and Rural America shows how radio—especially clear channel network stations—brought news, markets, weather, religion, and entertainment into isolated farm homes between the 1920s and 1950s, narrowing rural–urban divides while also sustaining distinctly rural tastes (e.g., barn dance music). Craig argues that battery “farm radios,” high power stations, and national networking transformed daily life, work rhythms, consumer habits, and political participation, making radio the central domestic technology of the Depression era and beyond. 

Craig blends regulatory and industry milestones, such as the Radio Act of 1927, with sociological studies, USDA extension records, FCC surveys, census tables, and rich case studies including WLS Chicago’s “National Barn Dance,” WSM Nashville’s “Grand Ole Opry,” and others. He mines audience research, diaries, program schedules, and tables that track the spread of radio. The book’s distinctive contributions include detailed charts (ownership by region; clear channel assignments) and vivid narratives of stations, formats, and personalities that connected farm families to national culture while preserving local identity. 

The book is ideal for scholars and students of US social, rural, and media history; communication policy and political communication; country and bluegrass music history; agricultural extension; and American studies. It will also engage librarians, curators, and public historians seeking context for rural collections; journalists and podcasters tracing the roots of today’s information ecosystems; and general readers interested in how radio re made community life long before the internet.