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The Making and Unmaking of the Haya Lived World
Consumption, Commoditization, and Everyday Practice
Brad Weiss
Duke University Press, 1996
At the center of this subtle ethnographic account of the Haya communities of Northwest Tanzania is the idea of a lived world as both the product and the producer of everyday practices. Drawing on his experience living with the Haya, Brad Weiss explores Haya ways of constructing and inhabiting their community, and examines the forces that shape and transform these practices over time. In particular, he shows how the Haya, a group at the fringe of the global economy, have responded to the processes and material aspects of money, markets, and commodities as they make and remake their place in a changing world.
Grounded in a richly detailed ethnography of Haya practice, Weiss’s analysis considers the symbolic qualities and values embedded in goods and transactions across a wide range of cultural activity: agricultural practice and food preparation, the body’s experience of epidemic disease from AIDS to the infant affliction of “plastic teeth,” and long-standing forms of social movement and migration. Weiss emphasizes how Haya images of consumption describe the relationship between their local community and the global economy. Throughout, he demonstrates that particular commodities and more general market processes are always material and meaningful forces with the potential for creativity as well as disruption in Haya social life. By calling attention to the productive dimensions of this spatial and temporal world, his work highlights the importance of human agency in not only the Haya but any sociocultural order.
Offering a significant contribution to the anthropological theories of practice, embodiment, and agency, and enriching our understanding of the lives of a rural African people, The Making and Unmaking of the Haya Lived World will interest historians, anthropologists, ethnographers, and scholars of cultural studies.
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Making Money
Life, Death, and Early Modern Trade on Africa’s Guinea Coast
Colleen E. Kriger
Ohio University Press, 2017

A new era in world history began when Atlantic maritime trade among Africa, Asia, Europe, and the Americas opened up in the fifteenth century, setting the stage for massive economic and cultural change. In Making Money, Colleen Kriger examines the influence of the global trade on the Upper Guinea Coast two hundred years later—a place and time whose study, in her hands, imparts profound insights into Anglo-African commerce and its wider milieu.

A stunning variety of people lived in this coastal society, struggling to work together across deep cultural divides and in the process creating a dynamic creole culture. Kriger digs further than any previous historian of Africa into the records of England’s Royal African Company to illuminate global trade patterns, the interconnectedness of Asian, African, and European markets, and—most remarkably—the individual lives that give Making Money its human scale.

By inviting readers into the day-to-day workings of early modern trade in the Atlantic basin, Kriger masterfully reveals the rich social relations at its core. Ultimately, this accessible book affirms Africa’s crucial place in world history during a transitional period, the early modern era.

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Mangos, Chiles, and Truckers
The Business of Transnationalism
Robert Alvarez Jr.
University of Minnesota Press, 2005
Mangos, Chiles, and Truckers illuminates how local groups and individuals engage the global world and capitalism in creative ways. Robert Alvarez analyzes how the produce and trucking industries in Mexico affect the organization of work, community, and social space for miles on either side of the international border. Taking an ethnographic approach, Alvarez focuses on the impact transnational economic policies like NAFTA have had on growers of mangos and chiles in Mexico, those who transport the produce across the U.S.–Mexico border, and the immigrant communities receiving these goods in the United States. 

Contrary to common perceptions in postnational studies, Alvarez shows how the nation-state enacts and connects with the transnational, crossing borders in ways that underwrite new technology and trade. Emphasizing the importance and control of the nation-state in the global process, Mangos, Chiles, and Truckers demonstrates how people make meaning as they struggle with the economic circumstances of their lives, creating cultural traditions and giving new value to old customs and practices. 

Robert R. Alvarez Jr. is professor of ethnic studies at the University of California, San Diego. 

George Lipsitz is professor of American studies at the University of California, Santa Cruz.
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Market Day in Provence
Michèle de La Pradelle
University of Chicago Press, 2006
At farmers’ markets, we expect to see fruit bursting with juicy sweetness and vegetables greener than a golf course. For Michèle de La Pradelle these expectations are mostly the result of a show performed by merchants and sustained by our propensity to see what we want to see there. Hailed upon its release in France, the award-winning Market Day in Provence lays bare the mechanisms of the contemporary outdoor market by providing a definitive account of the centuries-old institution at Carpentras, a city near Avignon in the south of France famous for its quintessential public street market.

The renewal and celebration of the outdoor market culture in recent years, argues de La Pradelle, artfully masks a fierce commitment to modern-day free-market economics. Responding to consumer desire for an experience that recalls a time before impersonal supermarket chains and mass-produced products, buyers and sellers alike create an atmosphere built on various fictions. Vendors at the market at Carpentras, for example, oblige patrons by acting like lifelong acquaintances of those whom they’ve only just met as they dispense free samples and lively, witty banter. Likewise, going to the market to look for “freshness” becomes a way for the consumer to signify the product’s relation to nature—a denial of the workaday reality of growing melons under plastic sheets, then machine-sorting, crating, and transporting them.
Offering captivating descriptions of goods and the friendly and occasionally piquant exchanges between buyers and sellers, Market Day in Provence will be devoured by any reader with an interest in areas as diverse as food, ethnography, globalization, modernity, and French culture.
 

 
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Market Encounters
Consumer Cultures in Twentieth-Century Ghana
Bianca Murillo
Ohio University Press, 2017

In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.

Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.

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Market Maoists
The Communist Origins of China’s Capitalist Ascent
Jason M. Kelly
Harvard University Press, 2021

Long before Deng Xiaoping’s market-based reforms, commercial relationships bound the Chinese Communist Party to international capitalism and left lasting marks on China’s trade and diplomacy.

China today seems caught in a contradiction: a capitalist state led by a Communist party. But as Market Maoists shows, this seeming paradox is nothing new. Since the 1930s, before the Chinese Communist Party came to power, Communist traders and diplomats have sought deals with capitalists in an effort to fuel political transformation and the restoration of Chinese power. For as long as there have been Communists in China, they have been reconciling revolutionary aspirations at home with market realities abroad.

Jason Kelly unearths this hidden history of global commerce, finding that even Mao Zedong saw no fundamental conflict between trading with capitalists and chasing revolution. China’s ties to capitalism transformed under Mao but were never broken. And it was not just goods and currencies that changed hands. Sustained contact with foreign capitalists shaped the Chinese nation under Communism and left deep impressions on foreign policy. Deals demanded mutual intelligibility and cooperation. As a result, international transactions facilitated the exchange of ideas, habits, and beliefs, leaving subtle but lasting effects on the values and attitudes of individuals and institutions.

Drawing from official and commercial archives around the world, including newly available internal Chinese Communist Party documents, Market Maoists recasts our understanding of China’s relationship with global capitalism, revealing how these early accommodations laid the groundwork for China’s embrace of capitalism in the 1980s and after.

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Markets, Morals, Politics
Jealousy of Trade and the History of Political Thought
Béla Kapossy
Harvard University Press, 2018

When István Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he looked not only to the works of great thinkers but also to their reception and use amid revolution and interstate competition. His innovative program of study culminated in the landmark 2005 book Jealousy of Trade, which explores the birth of economic nationalism and other social effects of expanding eighteenth-century markets. Markets, Morals, Politics brings together a celebrated cast of Hont’s contemporaries to assess his influence, ideas, and methods.

Richard Tuck, John Pocock, John Dunn, Raymond Geuss, Gareth Stedman Jones, Michael Sonenscher, John Robertson, Keith Tribe, Pasquale Pasquino, and Peter N. Miller contribute original essays on themes Hont treated with penetrating insight: the politics of commerce, debt, and luxury; the morality of markets; and economic limits on state power. The authors delve into questions about the relationship between states and markets, politics and economics, through examinations of key Enlightenment and pre-Enlightenment figures in context—Hobbes, Rousseau, Spinoza, and many others. The contributors also add depth to Hont’s lifelong, if sometimes veiled, engagement with Marx.

The result is a work of interpretation that does justice to Hont’s influence while developing its own provocative and illuminating arguments. Markets, Morals, Politics will be a valuable companion to readers of Hont and anyone concerned with political economy and the history of ideas.

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Mayas in the Marketplace
Tourism, Globalization, and Cultural Identity
By Walter E. Little
University of Texas Press, 2004

2005 — Best Book Award – New England Council of Latin American Studies

Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples?

Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues:

  • how the tourist marketplace conflates global and local distinctions.
  • how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together.
  • how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities.

Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market.

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Media Between Culture and Commerce
An Introduction
Edited by Els de Bens
Intellect Books, 2007

In the face of declining newspaper sales, challenges from online competitors, and flagging ratings for broadcast news programs, media companies have struggled to maintain their relevance. Media between Culture and Commerce brings together a group of European media experts to address the consequences of a system that is increasingly powered by global media conglomerates that set the pace of news and information. As national borders blur and the corporations behind journalism and broadcasting continue to merge, this timely volume will prove a necessary resource to those interested in European media studies and globalization.

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Medieval Merchants and Money
Essays in Honour of James L. Bolton
Edited by Matthew Davies
University of London Press, 2016
This volume contains selected essays in celebration of the scholarship of the medieval historian Professor James L. Bolton. The essays address a number of different questions in medieval economic and social history, as the volume looks at the activities of merchants, their trade, legal interactions and identities, and on the importance of money and credit in the rural and urban economies. Other essays look more widely at patterns of immigration to London, trade and royal policy, and the role that merchants played in the Hundred Years War.
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Meetings at the Margins
Prehistoric Cultural Interactions in the Intermountain West
David Rhode
University of Utah Press, 2012

Environmental conditions clearly influenced the cultural development of societies in the Intermountain West, but how did interactions with neighbors living along the region’s borders affect a society’s growth and advancement, its cultural integrity, and its long-term survival? Relationships among different societies are, of course, crucial to the spread of information, innovation, and belief systems; to the maintenance of exchange and mating networks; and to the forging of ethnic identity. In these ways and others, intergroup relationships can be as strong a force in shaping a society’s identity and future as are local social and economic dynamics.

Meetings at the Margins focuses on the ways in which different ­societies in the Intermountain West profoundly influenced each other’s histories throughout the more than fourteen millennia of prehistoric occupation. Historically, inhabitants of this region frequently interacted with more than forty different groups—neighbors who spoke some two dozen different languages and maintained diverse economies. The contributors to this volume demonstrate that in the prehistoric Intermountain West, as elsewhere throughout the world, intergroup interactions were pivotal for the dynamic processes of cultural cohesion, differentiation, and change, and they affirm the value of a long-term, large-scale view of prehistory.
 

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The Memory of Trade
Modernity's Entanglements on an Eastern Indonesian Island
Patricia Spyer
Duke University Press, 2000
The Memory of Trade is an ethnographic study of the people of Aru, an archipelago in eastern Indonesia. Central to Patricia Spyer’s study is the fraught identification of Aruese people with two imaginary elsewheres—the ‘Aru’ and the ‘Malay’—and the fissured construction of community that has ensued from centuries of active international trade and more recent encroachments of modernity.
Drawing on more than two years of archival and ethnographic research, Spyer examines the dynamics of contact with the Dutch and Europeans, Suharto’s postcolonial regime, and with the competing religions of Islam, Protestantism, and Catholicism in the context of the recent conversion of pagan Aruese. While arguing that Aru identity and community are defined largely in terms of absence, longing, memory, and desire, she also incorporates present-day realities—such as the ecological destruction wrought by the Aru trade in such luxury goods as pearls and shark fins—without overlooking the mystique and ritual surrounding these activities. Imprinted on the one hand by the archipelago’s long engagement with extended networks of commerce and communication and, on the other, by modernity’s characteristic repressions and displacements, Aruese make and manage their lives somewhat precariously within what they often seem to construe as a dangerously expanding—if still enticing—world. By documenting not only the particular expectations and strategies Aruese have developed in dealing with this larger world but also the price they pay for participation therein, The Memory of Trade speaks to problems commonly faced elsewhere in the frontier spaces of modern nation-states.
Balancing particularly astute analysis with classic ethnography, The Memory of Trade will appeal not only to anthropologists and historians but also to students and specialists of Southeast Asia, modernity, and globalization.
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The Merchant Class of Medieval London
1300-1500
Sylvia L. Thrupp
University of Michigan Press, 1989
A social history of the merchant class of 14th- and 15th-century London
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Merchants and Migrants in Nineteenth-Century Beirut
Leila Tarazi Fawaz
Harvard University Press, 1983

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Merchants' Daughters
Women, Commerce, and Regional Culture in South China
Edited by Helen F. Siu
Hong Kong University Press, 2010
Historians and anthropologists have long been interested in South China where powerful lineages and gendered hierarchies are juxtaposed with unorthodox trading cultures, multi-ethnic colonial encounters, and market-driven consumption. The divergent paths taken by women in Hong Kong and Guangdong during thirty years of Maoist closure, and the post-reform cross-border fluidities have also gained analytical attention. This collection provides further theoretical application of a “regional construct” that appreciates process, transcends definitive powers of administrative borders, and brings out nuanced gender notions. An interdisciplinary team uses fine-grained historical and ethnographic materials to map out three crucial historical junctures in the evolution of South China, from late imperial to contemporary periods, that have significantly shaped the construction of gendered space. Stressing process and human agency, the volume uses women’s experiences to challenge dichotomous analytical perspectives on lineage patriarchy, colonial institutions, power, and social activism. For scholars of modern Hong Kong society, Merchants’ Daughters refocuses attention to cultural dynamics in the South China region of which Hong Kong is an integral part. For audiences generally interested in gender issues, this book illuminates the analytical importance of long historical periods in which layers of social, political, and economic activities intersected to constitute the complicated positioning of women.
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Merchants, Mandarins, and Modern Enterprise in Late Ch'ing China
Wellington K. K. Chan
Harvard University Press, 1977

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Merchants, Markets, and Exchange in the Pre-Columbian World
Kenneth G. Hirth
Harvard University Press, 2013
Merchants, Markets, and Exchange in the Pre-Columbian World examines the structure, scale, and complexity of economic systems in the pre-Hispanic Americas, with a focus on the central highlands of Mexico, the Maya Lowlands, and the central Andes. Civilization in each region was characterized by complex political and religious institutions, highly skilled craft production, and the long-distance movement of finished goods. Scholars have long focused on the differences in economic organization between these civilizations. Societies in the Mexican highlands are recognized as having a highly commercial economy centered around one of the world’s most complex market systems; those of the Maya region are characterized as having reciprocal exchange networks and periodic marketplaces that supplemented the dominant role of the palace; and those of the central Andes are recognized as having multiple forms of resource distribution, including household-to-household reciprocity, barter, environmental complementarity, and limited market exchange. Essays in this volume examine various dimensions of these ancient economies, including the presence of marketplaces, the operation of merchants (and other individuals) who exchanged and moved goods across space, the role of artisans who produced goods as part of their livelihood, and the trade and distribution networks through which goods were bought, sold, and exchanged.
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Merchants of Medicines
The Commerce and Coercion of Health in Britain’s Long Eighteenth Century
Zachary Dorner
University of Chicago Press, 2020
The period from the late seventeenth to the early nineteenth century—the so-called long eighteenth century of English history—was a time of profound global change, marked by the expansion of intercontinental empires, long-distance trade, and human enslavement. It was also the moment when medicines, previously produced locally and in small batches, became global products. As greater numbers of British subjects struggled to survive overseas, more medicines than ever were manufactured and exported to help them. Most historical accounts, however, obscure the medicine trade’s dependence on slave labor, plantation agriculture, and colonial warfare.

In Merchants of Medicines, Zachary Dorner follows the earliest industrial pharmaceuticals from their manufacture in the United Kingdom, across trade routes, and to the edges of empire, telling a story of what medicines were, what they did, and what they meant. He brings to life business, medical, and government records to evoke a vibrant early modern world of London laboratories, Caribbean estates, South Asian factories, New England timber camps, and ships at sea. In these settings, medicines were produced, distributed, and consumed in new ways to help confront challenges of distance, labor, and authority in colonial territories. Merchants of Medicines offers a new history of economic and medical development across early America, Britain, and South Asia, revealing the unsettlingly close ties among medicine, finance, warfare, and slavery that changed people’s expectations of their health and their bodies.
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Modeling Japanese-American Trade
A Study of Asymmetric Interdependence
Peter A. Petri
Harvard University Press, 1984

This book examines, in rigorous, quantitative detail, the structure of trade between Japan and the United States, tracing the evolution of trade interdependence and the causes of its increasing intensity. It also looks at sectoral differences in interdependence—at the patterns behind changes in the composition of trade and the complex factors that determine how individual sectors of each economy respond to economic change in all the others.

In the first part, the author designs and estimates a multicountry, multisectoral general equilibrium model. The model is operationalized with careful estimates of the parameters that govern demand, production, and trade in both economies. In the second part, the model is employed to explore various aspects of interdependence and commercial policy. Peter Petri's findings indicate, among other things, that the American and Japanese economies are more closely related than one might judge from the size of their trade. As a result of differences in the structures of the two economies, their interdependence is sharply asymmetric, with economic events in the United States having a greater impact on Japan than vice versa. The study also shows that the roots of bilateral conflict can be traced to structural causes, and suggests that recent structural changes may have increased the incentives for protectionism.

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Money Has No Smell
The Africanization of New York City
Paul Stoller
University of Chicago Press, 2002
In February 1999 the tragic New York City police shooting of Amadou Diallo, an unarmed street vendor from Guinea, brought into focus the existence of West African merchants in urban America. In Money Has No Smell, Paul Stoller offers us a more complete portrait of the complex lives of West African immigrants like Diallo, a portrait based on years of research Stoller conducted on the streets of New York City during the 1990s.

Blending fascinating ethnographic description with incisive social analysis, Stoller shows how these savvy West African entrepreneurs have built cohesive and effective multinational trading networks, in part through selling a simulated Africa to African Americans. These and other networks set up by the traders, along with their faith as devout Muslims, help them cope with the formidable state regulations and personal challenges they face in America. As Stoller demonstrates, the stories of these West African traders illustrate and illuminate ongoing debates about globalization, the informal economy, and the changing nature of American communities.
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