front cover of Imagining the Mulatta
Imagining the Mulatta
Blackness in U.S. and Brazilian Media
Jasmine Mitchell
University of Illinois Press, 2020
Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation—all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates.

Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an ”acceptable” version of blackness that at once dreams of erasing undesirable blackness while maintaining the qualities that serve as outlets for interracial desire.

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Indigenous Celebrity
Entanglements with Fame
Jennifer Adese
University of Manitoba Press, 2021

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Manufacturing Celebrity
Latino Paparazzi and Women Reporters in Hollywood
Vanessa Diaz
Duke University Press, 2020
In Manufacturing Celebrity Vanessa Díaz traces the complex power dynamics of the reporting and paparazzi work that fuel contemporary Hollywood and American celebrity culture. Drawing on ethnographic fieldwork, her experience reporting for People magazine, and dozens of interviews with photographers, journalists, publicists, magazine editors, and celebrities, Díaz examines the racialized and gendered labor involved in manufacturing and selling relatable celebrity personas. Celebrity reporters, most of whom are white women, are expected to leverage their sexuality to generate coverage, which makes them vulnerable to sexual exploitation and assault. Meanwhile, the predominantly male Latino paparazzi can face life-threatening situations and endure vilification that echoes anti-immigrant rhetoric. In pointing out the precarity of those who hustle to make a living by generating the bulk of celebrity media, Díaz highlights the profound inequities of the systems that provide consumers with 24/7 coverage of their favorite stars.
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Mapping the Stars
Celebrity, Metonymy, and the Networked Politics of Identity
Claire Sisco King
The Ohio State University Press, 2023
Often dismissed as trivial or even “trash,” celebrity culture offers a unique way of considering what it means to be human. In Mapping the Stars, Claire Sisco King shows how close analysis of the complex and sometimes contradictory forms of celebrity culture can challenge dominant ideas about selfhood. In particular, as a formation that develops across time, mediums, and texts, celebrity is useful for demonstrating how humanness is defined by relationality, contingency, and even vulnerability.  
 
King considers three stars with popular and controversial personas: Norman Rockwell, Will Smith, and Kim Kardashian. Working in very different contexts and with very different public images, these figures nonetheless share a consistent, if not conspicuous, interest in celebrity as a construct. Offering intertextual readings of their public images across such sites as movie posters, magazines, cinema, and social media—and deploying rhetorical theories of metonymy (a linguistic device linking signifiers by shared associations)—King argues that these stars’ self-reflexive attention to the processes by which celebrity is created and constrained creates opportunities for reframing public discourse about what it means to be famous and what it means to be a person.
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Rebellious Bodies
Stardom, Citizenship, and the New Body Politics
By Russell Meeuf
University of Texas Press, 2017

Celebrity culture today teems with stars who challenge long-held ideas about a “normal” body. Plus-size and older actresses are rebelling against the cultural obsession with slender bodies and youth. Physically disabled actors and actresses are moving beyond the stock roles and stereotypes that once constrained their opportunities. Stars of various races and ethnicities are crafting new narratives about cultural belonging, while transgender performers are challenging our culture’s assumptions about gender and identity. But do these new players in contemporary entertainment media truly signal a new acceptance of body diversity in popular culture?

Focusing on six key examples—Melissa McCarthy, Gabourey Sidibe, Peter Dinklage, Danny Trejo, Betty White, and Laverne Cox—Rebellious Bodies examines the new body politics of stardom, situating each star against a prominent cultural anxiety about bodies and inclusion, evoking issues ranging from the obesity epidemic and the rise of postracial rhetoric to disability rights, Latino/a immigration, an aging population, and transgender activism. Using a wide variety of sources featuring these celebrities—films, TV shows, entertainment journalism, and more—to analyze each one’s media persona, Russell Meeuf demonstrates that while these stars are promoted as examples of a supposedly more inclusive industry, the reality is far more complex. Revealing how their bodies have become sites for negotiating the still-contested boundaries of cultural citizenship, he uncovers the stark limitations of inclusion in a deeply unequal world.

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