front cover of Being Miss America
Being Miss America
Behind the Rhinestone Curtain
By Kate Shindle
University of Texas Press, 2014

For nearly a hundred years, young women have competed for the title of Miss America—although what it means to wear the crown and be our “ideal” has changed dramatically over time. The Miss America Pageant began as a bathing beauty contest in 1920s Atlantic City, New Jersey, sponsored by businessmen trying to extend the tourist season beyond Labor Day. In the post–World War II years, the pageant evolved into a national coronation of an idealized “girl next door,” as pretty and decorous as she was rarely likely to speak her mind on issues of substance. Since the cultural upheavals of the 1960s, the pageant has struggled to find a balance between beauty and brains as it tries to remain relevant to women who aspire to become leaders in the community, not hot babes in swimsuits.

In Being Miss America, Kate Shindle interweaves an engrossing, witty memoir of her year as Miss America 1998 with a fascinating and insightful history of the pageant. She explores what it means to take on the mantle of America’s “ideal,” especially considering the evolution of the American female identity since the pageant’s inception. Shindle profiles winners and organization leaders and recounts important moments in the pageant’s story, with a special focus on Miss America’s iconoclasts, including Bess Myerson (1945), the only Jewish Miss America; Yolande Betbeze (1951), who crusaded against the pageant’s pinup image; and Kaye Lani Rae Rafko (1987), a working-class woman from Michigan who wanted to merge her famous title with her work as an oncology nurse. Shindle’s own account of her work as an AIDS activist—and finding ways to circumvent the “gown and crown” stereotypes of Miss America in order to talk honestly with high school students about safer sex—illuminates both the challenges and the opportunities that keep young women competing to become Miss America.

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Drag Queens and Beauty Queens
Contesting Femininity in the World's Playground
Laurie Greene
Rutgers University Press, 2021
The Miss America pageant has been held in Atlantic City for the past hundred years, helping to promote the city as a tourist destination. But just a few streets away, the city hosts a smaller event that, in its own way, is equally vital to the local community: the Miss’d America drag pageant.
 
Drag Queens and Beauty Queens presents a vivid ethnography of the Miss’d America pageant and the gay neighborhood from which it emerged in the early 1990s as a moment of campy celebration in the midst of the AIDS crisis. It examines how the pageant strengthened community bonds and activism, as well as how it has changed now that Rupaul’s Drag Race has brought many of its practices into the cultural mainstream. Comparing the Miss’d America pageant with its glitzy cisgender big sister, anthropologist Laurie Greene discovers how the two pageants have influenced each other in unexpected ways. 
 
Drag Queens and Beauty Queens deepens our understanding of how femininity is performed at pageants, exploring the various ways that both the Miss’d America and Miss America pageants have negotiated between embracing and critiquing traditional gender roles. Ultimately, it celebrates the rich tradition of drag performance and the community it engenders.
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Of Beasts and Beauty
Gender, Race, and Identity in Colombia
By Michael Edward Stanfield
University of Texas Press, 2013

All societies around the world and through time value beauty highly. Tracing the evolutions of the Colombian standards of beauty since 1845, Michael Edward Stanfield explores their significance to and symbiotic relationship with violence and inequality in the country. Arguing that beauty holds not only social power but also economic and political power, he positions it as a pacific and inclusive influence in a country “ripped apart by violence, private armies, seizures of land, and abuse of governmental authority, one hoping that female beauty could save it from the ravages of the male beast.” One specific means of obscuring those harsh realities is the beauty pageant, of which Colombia has over 300 per year. Stanfield investigates the ways in which these pageants reveal the effects of European modernity and notions of ethnicity on Colombian women, and how beauty for Colombians has become an external representation of order and morality that can counter the pathological effects of violence, inequality, and exclusion in their country.

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Pure Beauty
Judging Race in Japanese American Beauty Pageants
Rebecca Chiyoko King-O’Riain
University of Minnesota Press, 2006
With a low rate of immigration and a high rate of interracial marriage, Japanese Americans today compose the Asian ethnic group with the largest proportion of mixed-race members. Within Japanese American communities, increased participation by mixed-race members, along with concerns about overassimilation, has led to a search for cultural authenticity, giving new answers to the question, Who is Japanese American? In Pure Beauty, Rebecca Chiyoko King-O’Riain tackles this question by studying a cultural institution: Japanese American community beauty pageants in San Francisco, Los Angeles, Seattle, and Honolulu. King-O’Riain employs rich ethnographic fieldwork to discover how these pageants seek to maintain racial and ethnic purity amid shifting notions of cultural identity. She uses revealing in-depth interviews with candidates, queens, and community members, her experiences as a pageant committee member, and archival research—including Japanese and English newspapers, museum collections, private photo albums, and mementos—to establish both the importance and impossibility of racial purity. King-O’Riain examines racial eligibility rules and tests, which encompass not only ancestry but also residency, community service, and culture, and traces the history of pageants throughout the United States. Pure Beauty shows how racial and gendered meanings are enacted through the pageants, and reveals their impact on Japanese American men, women, and children. King-O’Riain concludes that the mixed-race challenge to racial understandings of Japanese Americanness does not necessarily mean an end to race as we know it and asserts that race is work—created and re-created in a social context. Ultimately, she determines that the concept of race, fragile though it may be, is still one of the categories by which Japanese Americans are judged.Rebecca Chiyoko King-O’Riain is lecturer in sociology at the National University of Ireland, Maynooth.
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