The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and cocreation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter, value and experience quality in the performing arts.

As more and more fans rush online to share their thoughts on their favorite shows or video games, they might feel like the process of providing feedback is empowering. However, as fan studies scholar Mel Stanfill argues, these industry invitations for fan participation indicate not greater fan power but rather greater fan usefulness. Stanfill’s argument, controversial to some in the field, compares the “domestication of fandom” to the domestication of livestock, contending that, just as livestock are bred bigger and more docile as they are domesticated, so, too, are fans as the entertainment industry seeks to cultivate a fan base that is both more useful and more controllable.

By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers “proper fans” in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.

A fascinating look at the United States’ conflicted relationship with news and the media, through the lens of the newsreel

When weekly newsreels launched in the early twentieth century, they offered the U.S. public the first weekly record of events that symbolized “indisputable evidence” of the news. In News Parade, Joseph Clark examines the history of the newsreel and how it changed the way Americans saw the world. He combines an examination of the newsreel’s methods of production, distribution, and reception with an analysis of its representational strategies to understand the newsreel’s place in the history of twentieth-century American culture and film history.

Clark focuses on the sound newsreel of the 1930s and 1940s, arguing that it represents a crucial moment in the development of a spectacular society where media representations of reality became more fully integrated into commodity culture. Using several case studies, including the newsreel’s coverage of Charles Lindbergh’s transatlantic flight and the Sino–Japanese War, News Parade shows how news film transformed the relationship between its audience and current events, as well as the social and political consequences of these changes. It pays particular attention to how discourses of race and gender worked together with the rhetoric of speed, mobility, and authority to establish the power and privilege of newsreel spectatorship.

In the age of fake news and the profound changes to journalism brought on by the internet, News Parade demonstrates how new technologies and media reshaped the American public’s relationship with the news in the 1930s—a history that can help us to better understand the transformations happening today.

At a moment when performance art and performance generally are at the center of the international art world, Frazer Ward offers us insightful readings of major performance pieces by the likes of Acconci, Burden, Abramovic, and Hsieh, and confronts the twisting and troubled relationship that performance art has had with the spectator and the public sphere. Ward contends that the ethical challenges with which performance art confronts its viewers speak to the reimagining of the audience, in terms that suggest the collapse of notions like “public” and “community.” A thoughtful, even urgent discussion of the relationship between art and the audience that will appeal to a broad range of art historians, artists, and others interested in constructions of the public sphere.

A study of how film has continually intervened in our sense of perception, with far-ranging insights into the current state of lived experience

How has cinema transformed our senses, and how does it continue to do so? Positing film as a stage in the long coevolution of human consciousness and visual technology, Postcinematic Vision offer a fresh perspective on the history of film while providing startling new insights into the so-called divide between cinematic and digital media.

Starting with the argument that film viewing has long altered neural circuitry in our brains, Roger F. Cook proceeds to reevaluate film’s origins, as well as its merger with digital imaging in the 1990s. His animating argument is that film has continually altered the relation between media and human perception, challenging the visual nature of modern culture in favor of a more unified, pan-sensual way of perceiving. Through this approach, he makes original contributions to our understanding of how mediation is altering lived experience.

Along the way, Cook provides important reevaluations of well-known figures such as Franz Kafka, closely reading cinematic passages in the great author’s work; he reassesses the conventional wisdom that Marshall McLuhan was a technological determinist; and he lodges an original new reading of The Matrix. Full of provocative and far-reaching ideas, Postcinematic Vision is a powerful work that helps us see old concepts anew while providing new ideas for future investigation.

Between the 1890s and the 1920s, mass consumer culture and modernism grew up together, by most accounts as mutual antagonists. This provocative work of cultural history tells a different story.  By delving deeply into the publishing and promotional practices of the modernists in Britain and America, however, Mark Morrisson reveals that their engagements with the commercial mass market were in fact extensive and diverse.
    The phenomenal successes of new advertising agencies and mass market publishers did elicit what Morrisson calls a "crisis of publicity" for some modernists and for many concerned citizens in both countries. But, as Morrisson demonstrates, the vast influence of these industries on consumers also had a profound and largely overlooked effect upon many modernist authors, artists, and others. By exploring the publicity and audience reception of several of the most important modernist magazines of the period, The Public Face of Modernism shows how modernists, far from lamenting the destruction of meaningful art and public culture by the new mass market, actually displayed optimism about the power of mass-market technologies and strategies to transform and rejuvenate contemporary culture—and, above all, to restore a public function to art.
    This reconstruction of the "public face of modernism" offers surprising new perceptions about the class, gender, racial, and even generational tensions within the public culture of the early part of the century, and provides a rare insight into the actual audiences for modernist magazines of the period.  Moreover, in new readings of works by James Joyce, George Bernard Shaw, Wyndham Lewis, Ford Madox Ford, T. S. Eliot, William Carlos Williams, and many others, Morrisson shows that these contexts also had an impact on the techniques and concerns of the literature itself.

Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences.

Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.