One individual’s contribution to a large collective project—such as voting in a national election or contributing to a public television fund-raising campaign—often seems negligible. A striking proposition of contemporary economics and political science is that it would be an exercise of reason, not a failure of it, not to contribute to a collective project if the contribution is negligible, but to benefit from it nonetheless.

But Richard Tuck wonders whether this phenomenon of free riding is a timeless aspect of human nature or a recent, historically contingent one. He argues for the latter, showing that the notion would have seemed strange to people in the nineteenth century and earlier and that the concept only became accepted when the idea of perfect competition took hold in economics in the early twentieth century.

Tuck makes careful distinctions between the prisoner’s dilemma problem, threshold phenomena such as voting, and free riding. He analyzes the notion of negligibility, and shows some of the logical difficulties in the idea—and how the ancient paradox of the sorites illustrates the difficulties.

Tuck presents a bold challenge to the skeptical account of social cooperation so widely held today. If accepted, his argument may over time encourage more public-spirited behavior.

Mount Tai in northeastern China has long been a sacred site. Indeed, it epitomizes China’s religious and social diversity. Throughout history, it has been a magnet for both women and men from all classes—emperors, aristocrats, officials, literati, and villagers. For much of the past millennium, however, the vast majority of pilgrims were illiterate peasants who came to pray for their deceased ancestors, as well as for sons, good fortune, and health.

Each of these social groups approached Mount Tai with different expectations. Each group’s or individual’s view of the world, interpersonal relationships, and ultimate goals or dreams—in a word, its identity—was reflected in its interactions with this sacred site. This book examines the behavior of those who made the pilgrimage to Mount Tai and their interpretations of its sacrality and history, as a means of better understanding their identities and mentalities. It is the first to trace the social landscape of Mount Tai, to examine the mindsets not just of prosperous, male literati but also of women and illiterate pilgrims, and to combine evidence from fiction, poetry, travel literature, and official records with the findings of studies of material culture and anthropology.

"Give me the salt" and "Please pass the salt" make the same request, but in a polite situation the first utterance may give offense, while the second may not. How and why such differences in wording and intonation, in a particular context, produce different effects is the concern of pragmatics, the area of linguistics that deals with how speech is used in interaction. In this innovative study of pragmatics in Brazilian Portuguese, Dale Koike analyzes the politeness phenomenon, specifically in the context of speech acts known as "directives."

As acts intended to get someone to do something, directives bring into play a variety of sociocultural factors, depending on the relationship between the participants. Using empirical data obtained through natural language observation and from questionnaires of over one hundred adult native speakers, Koike identifies factors—such as age, education, and gender—that influence the strategies of politeness a given speaker is likely to use in making a directive. This research clarifies the unwritten language rules and assumptions that native speakers intuitively follow in phrasing their directive utterances.

Koike also includes important material on the acquisition of strategies for politeness by children and adult second-language learners, as well as on gender differences in politeness forms. Her research proposes important additions to the theory of speech acts as conceived by Austin and Searle, particularly in the application of deictic organization to account for a hierarchy of pragmatic forms.

Language and Social Relationship in Brazilian Portuguese will be of interest to a wide audience in diverse fields, including linguistics, anthropology, interaction analysis, communications, semantics, sociology, psychology, and education.

This book develops an original theory of group and organizational behavior that cuts across disciplinary lines and illustrates the theory with empirical and historical studies of particular organizations. Applying economic analysis to the subjects of the political scientist, sociologist, and economist, Mancur Olson examines the extent to which the individuals that share a common interest find it in their individual interest to bear the costs of the organizational effort.

The theory shows that most organizations produce what the economist calls “public goods”—goods or services that are available to every member, whether or not he has borne any of the costs of providing them. Economists have long understood that defense, law, and order were public goods that could not be marketed to individuals, and that taxation was necessary. They have not, however, taken account of the fact that private as well as governmental organizations produce public goods.

The services the labor union provides for the worker it represents, or the benefits a lobby obtains for the group it represents, are public goods: they automatically go to every individual in the group, whether or not he helped bear the costs. It follows that, just as governments require compulsory taxation, many large private organizations require special (and sometimes coercive) devices to obtain the resources they need. This is not true of smaller organizations for, as this book shows, small and large organizations support themselves in entirely different ways. The theory indicates that, though small groups can act to further their interest much more easily than large ones, they will tend to devote too few resources to the satisfaction of their common interests, and that there is a surprising tendency for the “lesser” members of the small group to exploit the “greater” members by making them bear a disproportionate share of the burden of any group action.

All of the theory in the book is in Chapter 1; the remaining chapters contain empirical and historical evidence of the theory’s relevance to labor unions, pressure groups, corporations, and Marxian class action.

The Performer-Audience Connection is a pioneering foray into one of the major puzzles of human communication: the communication of emotion in dance. It is the first attempt of its kind systematically to investigate what performers wish to convey and what audiences perceive in the performance of dance.

The centerpiece of this provocative book is an examination of performer intentions and audience response at eight dance performances in Washington, D.C. Part of the Smithsonian Institution Division of Performing Arts Dance Series, these concerts featured a variety of dance genres and cultures: American tap dance, Kathakali dance-drama from Kerala, India, Japanese Kabuki, contemporary avant-garde dance, Philippine folk dance, the Indian classical tradition of Kuchipudi, and modern dance to an AfroAmerican spiritual.

How did dancer and audience interact at the emotional level on these eight occasions? What affected performer-audience rapport? Through interviews of both spectators and dancers, Judith Lynne Hanna explores the performers' ways of imparting emotion through movement and audience members' expectations and responses. In doing so she casts new light on important issues of cultural identity, sex role, historic attitudes toward dance, and even marketing the arts today.

A landmark work not only for performers who wish to reach their audiences more effectively but also for choreographers, anthropologists, specialists in nonverbal communication, behavioral scientists, educators, and all who are fascinated by the arts and the special magic of the "performer-audience connection."

Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditioned by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework.

In this book, Gary Becker and Kevin Murphy provide such a framework by including the social environment along with standard goods and services in their utility functions. These extended utility functions provide a way of analyzing how changes in the social environment affect people’s choices and behaviors. More important, they also provide a way of analyzing how the social environment itself is determined by the interactions of individuals.

Using this approach, the authors are able to explain many puzzling phenomena, including patterns of drug use, how love affects marriage patterns, neighborhood segregation, the prices of fine art and other collectibles, the social side of trademarks, the rise and fall of fads and fashions, and the distribution of income and status.