More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition.
Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals.
These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.
This volume explores commercial relations between the United States and China from the eighteenth century until 1949, fleshing out with facts the romantic and shadowy image of "the China trade." These nine chapters by specialists in the field have developed from papers they presented at a conference supported by the national Committee on American-East Asian Relations.
The work begins with an Introduction by John K. Fairbank, then moves on to analysis of the old China trade up to the American Civil War, centering on traditional Chinese exports of tea and silk. A second section deals with American imports into China--cotton textiles and textile-related goods, cigarettes, kerosene. Finally, the impact of the trade on both countries is assessed and the operations of American-owned and multinational companies in China are examined. For both the United States and China, the economic importance of the trade proves to have been less than the legend might suggest.
Ancient Maya Commerce presents nearly two decades of multidisciplinary research at Chunchucmil, Yucatan, Mexico—a thriving Classic period Maya center organized around commercial exchange rather than agriculture. An urban center without a king and unable to sustain agrarian independence, Chunchucmil is a rare example of a Maya city in which economics, not political rituals, served as the engine of growth. Trade was the raison d’être of the city itself.
Using a variety of evidence—archaeological, botanical, geomorphological, and soil-based—contributors show how the city was a major center for both short- and long-distance trade, integrating the Guatemalan highlands, the Gulf of Mexico, and the interior of the northern Maya lowlands. By placing Chunchucmil into the broader context of emerging research at other Maya cities, the book reorients the understanding of ancient Maya economies. The book is accompanied by a highly detailed digital map that reveals the dense population of the city and the hundreds of streets its inhabitants constructed to make the city navigable, shifting the knowledge of urbanism among the ancient Maya.
Ancient Maya Commerce is a pioneering, thoroughly documented case study of a premodern market center and makes a strong case for the importance of early market economies in the Maya region. It will be a valuable addition to the literature for Mayanists, Mesoamericanists, economic anthropologists, and environmental archaeologists.
Contributors: Anthony P. Andrews, Traci Ardren, Sheryl Luzzadder-Beach, Timothy Beach, Chelsea Blackmore, Tara Bond-Freeman, Bruce H. Dahlin, Patrice Farrell, David Hixson, Socorro Jimenez, Justin Lowry, Aline Magnoni, Eugenia Mansell, Daniel E. Mazeau, Travis Stanton, Ryan V. Sweetwood, Richard E. Terry
Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.
In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.
Drawing from historical documents and archaeological records from Mesoamerica, the U.S. Southwest, East Africa, and the Andes, this volume reveals the complexity of ancient marketplace development and economic behavior both in hierarchical and non-hierarchical societies. Highlighting four principal themes-the defining characteristics of market exchange; the recognition of market exchange archaeologically; the relationship among market, political, and other social institutions; and the conditions in which market systems develop and change-the book contains a strong methodological and theoretical focus on market exchange.
Diverse contributions from noted scholars show the history of market exchange and other activities to be more dynamic than scholars previously appreciated. Archaeological Approaches to Market Exchange in Ancient Societies will be of interest to archaeologists, anthropologists, material-culture theorists, economists, and historians.
Contributors examining early agriculture offer models for understanding the transition to agriculture, explore relationships between the spread of agriculture and Uto-Aztecan migrations, and present data from Arizona, New Mexico, and Chihuahua. Contributors focusing on social identity discuss migration, enculturation, social boundaries, and ethnic identities. They draw on case studies that include diverse artifact classes - rock art, lithics, architecture, murals, ceramics, cordage, sandals, baskets, faunal remains, and oral histories. Mexican scholars present data from Chihuahua, Durango, Zacatecas, Michoacan, Coahuila, and Nuevo Leon. They address topics including Spanish-indigenous conflicts, archaeological history, cultural landscapes, and interactions among Mesoamerica, northern Mexico, and the U.S. Southwest.
Laurie D. Webster is a visiting scholar in the Department of Anthropology at the University of Arizona. Maxine E. McBrinn is a postdoctoral research scientist at the Field Museum in Chicago. Proceedings of the 2004 Southwest Symposium. Contributors include Karen R. Adams, M. Nicolás Caretta, Patricia Carot, John Carpenter, Jeffery Clark, Linda S. Cordell, William E. Doolittle, Suzanne L. Eckert, Gayle J. Fritz, Eduardo Gamboa Carrera, Leticia González Arratia, Arturo Guevara Sánchez, Robert J. Hard, Kelly Hays-Gilpin, Marie-Areti Hers, Amber L. Johnson, Steven A. LeBlanc, Patrick Lyons, Jonathan B. Mabry, A. C. MacWilliams, Federico Mancera, Maxine E. McBrinn, Francisco Mendiola Galván, William L. Merrill, Martha Monzón Flores, Scott G. Ortman, John R. Roney, Guadalupe Sanchez de Carpenter, Moisés Valadez Moreno, Bradley J. Vierra, Laurie D. Webster, and Phil C. Weigand.
In this work Neils Steensgaard combines an analytical economic approach with detailed historic scholarship to provide an imaginitive and important analysis of a central incident in modern world history. The event is the breaking of the Portuguese monopoly on Asian trade in the seventeenth century by English and Dutch mercantile interests. This change the author demonstrates, was not simply the triumph of the new powers over the old. Rather, the Dutch--English victory heralded a structural change in international trade: the triumph of entrepreneurial capitalism over the older economic mode of the "peddler-merchant."
Professor Steensgaard's study is divided into two major parts. The first examines the economic and political structure of the seventeenth century institutions in the Near East, Portugal, England, and the Netherlands. The author demonstrates that the rise to preeminence of the English and Dutch East India Companies over the Portuguese "State of India" was the result of the superior economic and bureaucratic organization of the former. The eclipse of Portuguese power in general, the author argues, is best understood as an institutional failure–an inability to adapt to changing patterns and demands of economic life.
The second part of Professor Steensgaard's study provides a detailed historical account of an important event in the fall of the Portuguese trading empire–the loss of the city of Hormuz in 1622. Hormuz, located at a strategic point at the entrance of the Persian Gulf, was a central port city on the Asian trade route. It fell to an English and Persian force. The author demonstrates why this event exemplifies the Portuguese institutional weaknesses that are discussed in the first part of the book.
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