front cover of The Art of Advertising, The
The Art of Advertising, The
Julie Anne Lambert
Bodleian Library Publishing, 2020
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.
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Vintage Advertising
An A to Z
Julie Anne Lambert
Bodleian Library Publishing, 2020
Taking readers on a journey through the colorful history of advertising, this book showcases one of the most important and extensive collections of printed ephemera in the world to uncover rarely-seen examples of ads, posters, and handbills. How did the advertisers of the past sell electric corsets, carbolic smoke balls, or the first televisions? Which celebrities endorsed which products? How did innovations in printing techniques and design play a part in the evolution of advertising? What can these items tell us about class, transport, war, and even the royal family?

Richly illustrated with over one hundred images from the Bodleian Library’s John Johnson Collection, Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions, with topics arranged alphabetically from Art to Zeitgeist to provide striking, often unexpected, insights into changing culture, politics, and technology. Topics include new fashion trends such as patterned hosiery and the advertisement of new medical treatments, tonics, and devices. These advertisements shed new light on social issues such as the changing roles of women and the rising middle class. Highlighting how nineteenth- and early twentieth-century advertisements often capture the spirit of their age, each page is a rich repository of information, a new piece of the jigsaw puzzle of the past.
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The Ormesby Psalter
Patrons and Artists in Medieval East Anglia
Frederica C. E. Law-Turner
Bodleian Library Publishing, 2005
The Ormesby Psalter is one of the most well-known yet mysterious manuscripts to survive the Middle Ages. It was made in a series of campaigns over many decades, starting in the late-thirteenth century, and the main decorated pages were executed in the 1310s for a marriage that never took place. Likely meant for private devotion by its wealthy patrons, this exquisite book of psalms was left unfinished.

Housed in Oxford’s Bodleian Library for over 150 years, this enigmatic masterpiece is perhaps the most magnificent yet enigmatic of the great Gothic psalters produced in East Anglia in the first half of the fourteenth century. Manuscript expert Frederica C. E. Law-Turner places the psalter within a wider historical context and then deciphers its lush illuminations—scenes that vary wildly in tone from the comic to the bawdy to the mythic. Full-color photographs illustrate the text’s many characters: falcons and hunting dogs at bay, kings and courtesans, and other animals dressed in human garb. Created over a period of decades by previously unrecognized scribes and artists, the Ormesby Psalter is an exceptional amalgam of medieval art and history. For scholars of medieval life, as well as art historians, this new study will be an invaluable resource.
 
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If England Were Invaded
William Le Queux
Bodleian Library Publishing, 2014
No fewer than two hundred thousand Germans were already upon English soil! The outlook grew blacker every hour.
 
Eight years before the onset of World War I, as national hysteria over the possibility of German spies in England reached its peak, journalist and prolific spy novelist William Le Queux penned The Invasion of 1910. Although it has since faded from public memory, at the time of its serialization, the novel was a tremendous success, selling more than one million copies and even inspiring an unauthorized, abridged German-language edition that altered the book’s ending.
           
If England Were Invaded restores this major work of “invasion literature” to print. Le Queux constructs a catastrophic scenario in which the German army has invaded England in a surprise attack on the coast. The story chillingly chronicles a war fought on the British homeland, with detailed accounts of battles involving real locations and real defense experts of the time. Throughout, Le Queux brings to life the domestic realities of a nation at war, from food shortages and failing financial institutions to the ever-present threat of espionage. One by one, strategic cities and counties in the novel—Birmingham, Manchester, and Suffolk—are abandoned to the German army until it stands poised to “advance upon and crush the complex city which is the pride and home of every Englishman—London.”
           
A truly entertaining read—complete with campaign maps and fictional proclamations from Kaiser Wilhelm II—If England Were Invaded also offers an incredible cautionary tale about a country that was not prepared for an attack and, in doing so, it shines a light on the common hopes and fears in England at the beginning of the twentieth century.
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Edward Lear's Nonsense Birds
Edward Lear
Bodleian Library Publishing, 2013
The Stripy Bird. The Scroobius Bird. The Obsequious Ornamental Ostrich who wore boots to keep his feet quite dry. Of all the animals that sprang from the idiosyncratic imagination of Edward Lear, few feature as frequently as birds, which appear throughout his work, from the flamboyant flock in the Nonsense Alphabet to the quirky avian characters of his limericks, stories, and songs. Lear drew himself as a bird on numerous occasions. In a popular self-portrait—later reproduced on a postage stamp—Lear even represented himself as a portly, bespectacled bird.

Edward Lear’s Nonsense Birds collects more than sixty of Lear’s bird illustrations from across his entire body of work. Often, the birds have hilariously human characteristics. There is, for instance, a Good-Natured Grey Gull, a Hasty Hen, and a Querulous Quail. The Judicious Jay is chiefly concerned with good grooming. The Vicious Vulture, meanwhile, turns out to be a wordsmith whose verses on vellum celebrate veal. Each bird is endowed with a unique personality, while collectively they form a wonderfully amusing flock. Also included are a series of twenty-four hand-colored illustrations.

Bright and beautifully illustrated, this book will make a perfect gift for children of all ages and will also be welcomed by all who love Lear’s work or are interested in learning more about his fascination with birds.
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Edward Lear
Bodleian Library Publishing
The Owl and the Pussy-cat went to sea
In a beautiful pea-green boat
They dined on mince, and slices of quince
Which they ate with a runcible spoon;
And hand in hand, on the edge of the sand,
They danced by the light of the moon,
The moon,
The moon,
They danced by the light of the moon.
 
The Owl and the Pussycat is only the most familiar of Edward Lear’s numerous nonsense verses, which have delighted millions worldwide for the last two centuries. Now his beloved verse and drawings are compiled here in a handsomely produced volume of classic material.

Leariana runs rampant in this enchanting treasury; readers encounter such indelible Lear creations as “snail mail,” while drawings of the Stripy Bird and images of the heroic and irrepressible Foss in heraldic poses are scattered throughout. Lear’s zany illustrations are reproduced here in their full vibrancy, and the goofily delightful art, including his illustrated nonsense alphabets, infuses Lear’s fanciful phrases and humorously incomprehensible limericks with their original liveliness and irresistible spirit.   Rarely has the powerful charm and timeless appeal of Edward Lear’s work been available in such a beautifully produced edition, and So Much Nonsense is a gift that will unleash the imaginations of young and old alike.
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John Leland
De uiris illustribus / On Famous Men
John Leland
Bodleian Library Publishing, 2010

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North Sea Crossings
The Literary Heritage of Anglo-Dutch Relations 1066–1688
Sjoerd Levelt
Bodleian Library Publishing, 2022
North Sea Crossings sheds new light on the literature and art of a pivotal period in European history by exploring the cultural relationship between speakers of Dutch and speakers of English in England and the Dutch Low Countries.

This richly illustrated book tells the story of cultural exchange between the people of the Low Countries and England in the Middle Ages and the Early Modern period, revealing how Anglo-Dutch connections changed the literary landscape on both sides of the North Sea.

Ranging from the Norman Conquest of 1066 to the “Glorious Revolution” of 1688, North Sea Crossings uncovers the lasting impact of contacts and collaborations between Dutch and English speakers on historical writing, map-making, manuscript production, and early printing. The literary heritage of Anglo-Dutch relations is explored and lavishly illustrated through a unique collection of manuscripts, early prints, maps, and other treasures from the Bodleian Library.
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front cover of Neapolitan Brothers, The
Neapolitan Brothers, The
A Newly Discovered Short Story
Ada Lovelace
Bodleian Library Publishing, 2020

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Type is Beautiful
The Story of Fifty Remarkable Fonts
Simon Loxley
Bodleian Library Publishing, 2016
Fonts are everywhere. You may even have a favorite serif or sans serif. But have you ever wondered who took the bold steps to create it? Behind every great font is a great story, and, in this fascinating cultural history, graphic designer and design writer Simon Loxley covers more than five hundred years in the history of typography—from the oldest printed typeface used in the Gutenberg Bible right up to the present day.

Type is Beautiful traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font’s creation and distinct characteristics, as well as why it succeeded or failed. Some of the fonts were commissioned for major commercial or cultural projects. Edward Johnston’s iconic Johnston Sans, for instance, was created for the London Underground and remained there exclusively until a redesign in the 1980s. Other fonts became culturally significant unintentionally. The designer of the controversial Comic Sans created the typeface to fill the need for a font to fit the speech bubbles for a Microsoft program, never expecting it to become one of the world’s favorite—and most-maligned—fonts. Along the way, Loxley gives readers an unforgettable cast of characters, including Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison, William Morris, and Thomas Cobden-Sanderson, the English artist and bookbinder who famously “bequeathed” the unique metal type created for his failed Doves Press to the Thames, casting the type into the river to prevent its future use.

Brimming with fascinating facts, Type is Beautiful is a highly informative and entertaining trip through a lesser-known aspect of history that turns out to have major significance for print and design culture. From Blackletter to Baskerville and Bodoni, you will find yourself looking at fonts with a newfound appreciation.
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