This book argues that serious study of theme parks and their adult fans has much to tell us about contemporary transmediality and convergence, themed and immersive spaces, and audience relationships with places of meaning. Considering the duopoly of Disney and Universal in Orlando, the book explores a range of theme park experiences including planning trips, meeting characters, eating and drinking, engaging in practices such as cosplay and re-enactment, and memorializing lost attractions. Highlighting key themes such as immersion, materiality, cultural distinctions, and self-identity, the book argues that theme parks are a crucial site for the exploration of transmediality and the development of paratexts. Proposing the key concepts of spatial transmedia and haptic fandom, the book offers analysis of the intersections between fandom, media texts, and merchandise, as well as fans' own affective and physical responses to visiting the parks.

Rebecca Williams is Senior Lecturer in Communication, Culture and Media Studies at the University of South Wales. She is the author of Post-Object Fandom (Bloomsbury, 2015) and editor of Torchwood Declassified (I.B. Tauris, 2013) and Everybody Hurts (University of Iowa Press, 2018). Her work has been published in journals such as Celebrity Studies, European Journal of Cultural Studies, Continuum, Participations, Popular Communication, and Cinema Journal.

AcknowledgementsChapter 1 - IntroductionChapter 2 - Understanding the Contemporary Theme Park: Theming, Immersion & Fandom Chapter 3 - Fandom, Brandom & Plandom: Haptic Fandom, Anticipatory Labour & Digital Knowledge Chapter 4 - Extending the Haunted Mansion: Spatial Poaching, Participatory Narratives & Retrospective TransmediaChapter 5 - Of Mice and Minions: Hierarchy, 'Ani-embodiment' & 'Metonymic Celebrity' in the Theme Park Character EncounterChapter 6 - Turkey Legs, Dole Whip and Duff: Consumables, Diegetic Paratexts, & 'Cult-Culinary' ObjectsChapter 7 - Embodied Transmedia & Paratextual-Spatio Play: Consuming, Collecting & Costuming Theme Park MerchandiseChapter 8 - Replacing & Remembering Rides: Ontological Security, Authenticity & Online Memorialisation Chapter 9 - Conclusion: Ways Forward for Theme Park & Fan StudiesIndex