Since the Renaissance, what has been considered the “best” style of writing has always been connected with the dominant cultural agenda of the time. In this book, Kathryn Flannery offers a demystifying perspective on theorists who have argued for an essential distinction between “content” and “style,” and focuses on the importance of understanding written prose style as a cultural asset. She addresses the development of prose criticism, the evolution of English teaching, the history of Francis Bacon and Richard Hooker's writing, and a modern discourse on stylistics.