For the first time, the story of how and why we have plumbed the mysteries of reading, and why it matters today.
 
Reading is perhaps the essential practice of modern civilization. For centuries, it has been seen as key to both personal fulfillment and social progress, and millions today depend on it to participate fully in our society. Yet, at its heart, reading is a surprisingly elusive practice. This book tells for the first time the story of how American scientists and others have sought to understand reading, and, by understanding it, to improve how people do it.

Starting around 1900, researchers—convinced of the urgent need to comprehend a practice central to industrial democracy—began to devise instruments and experiments to investigate what happened to people when they read. They traced how a good reader’s eyes moved across a page of printed characters, and they asked how their mind apprehended meanings as they did so. In schools across the country, millions of Americans learned to read through the application of this science of reading. At the same time, workers fanned out across the land to extend the science of reading into the social realm, mapping the very geography of information for the first time. Their pioneering efforts revealed that the nation’s most pressing problems were rooted in drastic informational inequities, between North and South, city and country, and white and Black—and they suggested ways to tackle those problems.

Today, much of how we experience our information society reflects the influence of these enterprises. This book explains both how the science of reading shaped our age and why, with so-called reading wars still plaguing schools across the nation, it remains bitterly contested.

For almost eight hundred years (100 BC–AD 650) Nasca artists modeled and painted the plants, animals, birds, and fish of their homeland on Peru’s south coast as well as numerous abstract anthropomorphic creatures whose form and meaning are sometimes incomprehensible today. In this first book-length treatment of Nasca ceramic iconography to appear in English, drawing upon an archive of more than eight thousand Nasca vessels from over 150 public and private collections, Donald Proulx systematically describes the major artistic motifs of this stunning polychrome pottery, interprets the major themes displayed on this pottery, and then uses these descriptions and his stimulating interpretations to analyze Nasca society. After beginning with an overview of Nasca culture and an explanation of the style and chronology of Nasca pottery, Proulx moves to the heart of his book: a detailed classification and description of the entire range of supernatural and secular themes in Nasca iconography along with a fresh and distinctive interpretation of these themes. Linking the pots and their iconography to the archaeologically known Nasca society, he ends with a thorough and accessible examination of this ancient culture viewed through the lens of ceramic iconography. Although these static images can never be fully understood, by animating their themes and meanings Proulx reconstructs the lifeways of this complex society.