As cultural mediators, Chamelco's market women offer a model of contemporary Q'eqchi' identity grounded in the strength of the Maya historical legacy. Guatemala's Maya communities have faced nearly five hundred years of constant challenges to their culture, from colonial oppression to the instability of violent military dictatorships and the advent of new global technologies. In spite of this history, the people of San Juan Chamelco, Guatemala, have effectively resisted significant changes to their cultural identities. Chamelco residents embrace new technologies, ideas, and resources to strengthen their indigenous identities and maintain Maya practice in the 21st century, a resilience that sets Chamelco apart from other Maya towns.
Unlike the region's other indigenous women, Chamelco's Q'eqchi' market women achieve both prominence and visibility as vendors, dominating social domains from religion to local politics. These women honor their families' legacies through continuation of the inherited, high-status marketing trade. In Maya Market Women, S. Ashley Kistler describes how market women gain social standing as mediators of sometimes conflicting realities, harnessing the forces of global capitalism to revitalize Chamelco's indigenous identity. Working at the intersections of globalization, kinship, gender, and memory, Kistler presents a firsthand look at Maya markets as a domain in which the values of capitalism and indigenous communities meet.
The practice of morality and the formation of identity among an indigenous Latin American culture are framed in a pioneering ethnography of sight that attempts to reverse the trend of anthropological fieldwork and theory overshadowing one another.
In this vital and richly detailed work, methodology and theory are treated as complementary partners as the author explores the dynamic Mayan customs of the Q'eqchi' people living in the cultural crossroads of Livingston, Guatemala. Here, Q'eqchi', Ladino, and Garifuna (Caribbean-coast Afro-Indians) societies interact among themselves and with others ranging from government officials to capitalists to contemporary tourists.
The fieldwork explores the politics of sight and incorporates a video camera operated by multiple people—the author and the Q'eqchi' people themselves—to watch unobtrusively the traditions, rituals, and everyday actions that exemplify the long-standing moral concepts guiding the Q'eqchi' in their relationships and tribulations. Sharing the camera lens, as well as the lens of ethnographic authority, allows the author to slip into the world of the Q'eqchi' and capture their moral, social, political, economic, and spiritual constructs shaped by history, ancestry, external forces, and time itself.
A comprehensive history of the Q'eqchi' illustrates how these former plantation laborers migrated to lands far from their Mayan ancestral homes to co-exist as one of several competing cultures, and what impact this had on maintaining continuity in their identities, moral codes of conduct, and perception of the changing outside world.
With the innovative use of visual methods and theories, the author's reflexive, sensory-oriented ethnographic approach makes this a study that itself becomes a reflection of the complex set of social structures embodied in its subject.
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