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Making Hispanics
How Activists, Bureaucrats, and Media Constructed a New American
G. Cristina Mora
University of Chicago Press, 2014
How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation.

Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
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Making the MexiRican City
Migration, Placemaking, and Activism in Grand Rapids, Michigan
Delia Fernández-Jones
University of Illinois Press, 2023

Choice Outstanding Academic Title for 2023

Large numbers of Latino migrants began to arrive in Grand Rapids, Michigan, in the 1950s. They joined a small but established Spanish-speaking community of people from Texas, Mexico, and Puerto Rico. Delia Fernández-Jones merges storytelling with historical analysis to recapture the placemaking practices that these Mexicans, Tejanos, and Puerto Ricans used to create a new home for themselves. Faced with entrenched white racism and hostility, Latinos of different backgrounds formed powerful relationships to better secure material needs like houses and jobs and to recreate community cultural practices. Their pan-Latino solidarity crossed ethnic and racial boundaries and shaped activist efforts that emphasized working within the system to advocate for social change. In time, this interethnic Latino alliance exploited cracks in both overt and structural racism and attracted white and Black partners to fight for equality in social welfare programs, policing, and education.

Groundbreaking and revelatory, Making the MexiRican City details how disparate Latino communities came together to respond to social, racial, and economic challenges.

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Making the Mission
Planning and Ethnicity in San Francisco
Ocean Howell
University of Chicago Press, 2015
In the aftermath of the 1906 San Francisco earthquake, residents of the city’s iconic Mission District bucked the city-wide development plan, defiantly announcing that in their neighborhood, they would be calling the shots. Ever since, the Mission has become known as a city within a city, and a place where residents have, over the last century, organized and reorganized themselves to make the neighborhood in their own image.

In Making the Mission, Ocean Howell tells the story of how residents of the Mission District organized to claim the right to plan their own neighborhood and how they mobilized a politics of place and ethnicity to create a strong, often racialized identity—a pattern that would repeat itself again and again throughout the twentieth century. Surveying the perspectives of formal and informal groups, city officials and district residents, local and federal agencies, Howell articulates how these actors worked with and against one another to establish the very ideas of the public and the public interest, as well as to negotiate and renegotiate what the neighborhood wanted. In the process, he shows that national narratives about how cities grow and change are fundamentally insufficient; everything is always shaped by local actors and concerns.
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Marcha
Latino Chicago and the Immigrant Rights Movement
Edited by Amalia Pallares and Nilda Flores-Gonzalez
University of Illinois Press, 2010

Marcha is a multidisciplinary survey of the individuals, organizations, and institutions that have given shape and power to the contemporary immigrant rights movement in Chicago. A city with longstanding historic ties to immigrant activism, Chicago has been the scene of a precedent-setting immigrant rights mobilization in 2006 and subsequent mobilizations in 2007 and 2008.

Positing Chicago as a microcosm of the immigrant rights movement on national level, these essays plumb an extraordinarily rich set of data regarding recent immigrant rights activities, defining the cause as not just a local quest for citizenship rights, but a panethnic, transnational movement. The result is a timely volume likely to provoke debate and advance the national conversation about immigration in innovative ways.

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Marriage Vows and Racial Choices
Jessica Vasquez-Tokos
Russell Sage Foundation, 2017
Choosing whom to marry involves more than emotion, as racial politics, cultural mores, and local demographics all shape romantic choices. In Marriage Vows and Racial Choices, sociologist Jessica Vasquez-Tokos explores the decisions of Latinos who marry either within or outside of their racial and ethnic groups. Drawing from in-depth interviews with nearly 50 couples, she examines their marital choices and how these unions influence their identities as Americans.
 
Vasquez-Tokos finds that their experiences in childhood, adolescence, and young adulthood shape their perceptions of race, which in turn influence their romantic expectations. Most Latinos marry other Latinos, but those who intermarry tend to marry whites. She finds that some Latina women who had domineering fathers assumed that most Latino men shared this trait and gravitated toward white men who differed from their fathers. Other Latina respondents who married white men fused ideas of race and class and perceived whites as higher status and considered themselves to be “marrying up.” Latinos who married non-Latino minorities—African Americans, Asian Americans, and Native Americans—often sought out non-white partners because they shared similar experiences of racial marginalization. Latinos who married Latinos of a different national origin expressed a desire for shared cultural commonalities with their partners, but—like those who married whites—often associated their own national-origin groups with oppressive gender roles.
 
Vasquez-Tokos also investigates how racial and cultural identities are maintained or altered for the respondents’ children. Within Latino-white marriages, biculturalism—in contrast with Latinos adopting a white “American” identity—is likely to emerge. For instance, white women who married Latino men often embraced aspects of Latino culture and passed it along to their children. Yet, for these children, upholding Latino cultural ties depended on their proximity to other Latinos, particularly extended family members. Both location and family relationships shape how parents and children from interracial families understand themselves culturally.
 
As interracial marriages become more common, Marriage Vows and Racial Choices shows how race, gender, and class influence our marital choices and personal lives.
 
 
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Metropolitan Latinidad
Transforming American Urban History
Edited by A. K. Sandoval-Strausz
University of Chicago Press, 2025
A wide-ranging collection of essays that centers Latinos in the history of American cities and suburbs.
 
Latino urban history has been underappreciated not only in its own right but for the centrality of its narratives to urban history as a field. A scholarly discipline that has long scrutinized economics, politics, and the built environment has too often framed race as literally Black and white. This has resulted in a fundamental misunderstanding of the full social canvas of American cities since at least the early twentieth century.
 
Traversing cities like Atlanta, Chicago, El Paso, Fort Worth, Los Angeles, Miami, and New York, this collection of essays brings together both established and emerging scholars, including long-time urbanists and academics working in the fields of Latino, borderlands, political, landscape, and religious history. Organized at different scales—including city, suburb, neighborhood, and hemisphere—this impressive body of work disrupts long-standing narratives about metropolitan America. The contributors—Llana Barber, Mauricio Castro, Eduardo Contreras, Sandra I. Enríquez, Monika Gosin, Cecilia Sánchez Hill, Felipe Hinojosa, Michael Innis-Jiménez, Max Krochmal, Becky M. Nicolaides, Pedro A. Regalado, Iliana Yamileth Rodriguez, and Thomas J. Sugrue—engage a diverse range of subjects, such as urban rebellions, the suburbanization of Latinos, affordable housing, labor, the built environment, transnationalism, place-making, and religious life. The scholars also explore race within Latino communities, as well as the role that political and economic dynamics have played in creating Latino urban spaces. After reading this book, you will never see American cities the same way again.
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Mi lengua
Spanish as a Heritage Language in the United States, Research and Practice
Ana Roca and M. Cecilia Colombi, Editors
Georgetown University Press, 2003

An increasing number of U.S. Latinos are seeking to become more proficient in Spanish. The Spanish they may have been exposed to in childhood may not be sufficient when they find themselves as adults in more demanding environments, academic or professional. Heritage language learners appear in a wide spectrum of proficiency, from those who have a low level of speaking abilities, to those who may have a higher degree of bilingualism, but not fluent. Whatever the individual case may be, these heritage speakers of Spanish have different linguistic and pedagogical needs than those students learning Spanish as a second or foreign language.

The members of the American Association of Teachers of Spanish and Portuguese (AATSP) have identified teaching heritage learners as their second greatest area of concern (after proficiency testing). Editors Ana Roca and Cecilia Colombi saw a great need for greater availability and dissemination of scholarly research in applied linguistics and pedagogy that address the development and maintenance of Spanish as a heritage language and the teaching of Spanish to U.S. Hispanic bilingual students in grades K-16. The result is Mi lengua: Spanish as a Heritage Language in the United States.

Mi lengua delves into the research, theory, and practice of teaching Spanish as a heritage language in the United States. The editors and contributors examine theoretical considerations in the field of Heritage Language Development (HLD) as well as community and classroom-based research studies at the elementary, secondary, and university levels. Some chapters are written in Spanish and each chapter presents a practical section on pedagogical implications that provides practice-related suggestions for the teaching of Spanish as a heritage language to students from elementary grades to secondary and college and university levels.

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Moving Beyond Borders
Julian Samora and the Establishment of Latino Studies
Edited by Alberto Lopez Pulido, Barbara Driscoll de Alvarado, and Carmen Samora
University of Illinois Press, 2008

Moving Beyond Borders examines the life and accomplishments of Julian Samora, the first Mexican American sociologist in the United States and the founding father of the discipline of Latino studies. Detailing his distinguished career at the University of Notre Dame from 1959 to 1984, the book documents the history of the Mexican American Graduate Studies program that Samora established at Notre Dame and traces his influence on the evolution of border studies, Chicano studies, and Mexican American studies. 

Samora's groundbreaking ideas opened the way for Latinos to understand and study themselves intellectually and politically, to analyze the complex relationships between Mexicans and Mexican Americans, to study Mexican immigration, and to ready the United States for the reality of Latinos as the fastest growing minority in the nation. In addition to his scholarly and pedagogical impact, his leadership in the struggle for civil rights was a testament to the power of community action and perseverance. Focusing on Samora's teaching, mentoring, research, and institution-building strategies, Moving Beyond Borders explores the legacies, challenges, and future of ethnic studies in United States higher education. 

Contributors are Teresita E. Aguilar, Jorge A. Bustamante, Gilberto Cárdenas, Miguel A. Carranza, Frank M. Castillo, Anthony J. Cortese, Lydia Espinosa Crafton, Barbara Driscoll de Alvarado, Herman Gallegos, Phillip Gallegos, José R. Hinojosa, Delfina Landeros, Paul López, Sergio X. Madrigal, Ken Martínez, Vilma Martínez, Alberto Mata, Amelia M. Muñoz, Richard A. Navarro, Jesus "Chuy" Negrete, Alberto López Pulido, Julie Leininger Pycior, Olga Villa Parra, Ricardo Parra, Victor Rios, Marcos Ronquillo, Rene Rosenbaum, Carmen Samora, Rudy Sandoval, Alfredo Rodriguez Santos, and Ciro Sepulveda.

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The Multicultural Southwest
A Reader
Edited by A. Gabriel Meléndez, M. Jane Young, Patricia Moore, and Patrick Pynes
University of Arizona Press, 2001

As Americans debate what it means to be a multicultural society, one need only turn for lessons to the Southwest, where distinct peoples have coexisted over centuries. Here difference has not only survived but thrived in a melting pot of races and customs.

This book presents a montage of differing perspectives demonstrating that there is no single, definitive description of the Southwest. It brings together a host of writers, from early travelers and historians to contemporary commentators, who explore a region diverse in its people and ecology and show it to be not just a segment of the nation, but rather a border contact zone.

The editors have assembled an interdisciplinary composite, drawing on history, sociology, anthropology, and geography. Fiction, essays, poetry, newspaper articles, and interviews with local inhabitants add a colorful dimension to the coverage. All of the contributions reveal the tremendous impact that everyday occurrences can have and show how life in the Southwest is affected by the interweaving of social, cultural, and ecological forces. Together they demonstrate the role played by personal and cultural memory in creating alternative views of environment, landscape, human social interaction, conquest, dispossession, technological change, and the survival of cultures.

The Multicultural Southwest is a multifaceted work that shows the many ways in which the past continues to affect the present. It will create in readers an awareness of the phenomena that fuel human imagination and creativity as it opens their eyes to the possibilities of the future.

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¡Muy Pop!
Conversations on Latino Popular Culture
Ilan Stavans and Frederick Luis Aldama
University of Michigan Press, 2013

Although investigations of Hispanic popular culture were approached for decades as part of folklore studies, in recent years scholarly explorations—of lucha libre, telenovelas, comic strips, comedy, baseball, the novela rosa and the detective novel, sci-fi, even advertising—have multiplied. What has been lacking is an overarching canvas that offers context for these studies, focusing on the crucial, framing questions: What is Hispanic pop culture? How does it change over time and from region to region? What is the relationship between highbrow and popular culture in the Hispanic world? Does it make sense to approach the whole Hispanic world as homogenized when understanding Hispanic popular culture? What are the differences between nations, classes, ethnic groups, religious communities, and so on? And what distinguishes Hispanic popular culture in the United States?

In ¡Muy Pop!, Ilan Stavans and Frederick Luis Aldama carry on a sustained, free-flowing, book-length conversation about these questions and more, concentrating on a wide range of pop manifestations and analyzing them at length. In addition to making Hispanic popular culture visible to the first-time reader, ¡Muy Pop! sheds new light on the making and consuming of Hispanic pop culture for academics, specialists, and mainstream critics.

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My Chicano Heart
New and Collected Stories of Love and Other Transgressions
Daniel A. Olivas
University of Nevada Press, 2024
My Chicano Heart is a collection of author Daniel A. Olivas’s favorite previously published tales about love, along with five new stories, that explore the complex, mysterious, and occasionally absurd machinations of people who simply want to be appreciated and treasured. Readers will encounter characters who scheme, search, and flail in settings that are sometimes fantastical and other times mundane: a man who literally gives his heart to his wife who keeps it beating safely in a wooden box; a woman who takes a long-planned trip through New Mexico but, mysteriously, without the company of her true love; a lonely man who gains a remarkably compatible roommate who may or may not be real—just to name a few of the memorable and often haunting characters who fill these pages. Olivas’s richly realized stories are frequently infused with his trademark humor, and readers will delight in—and commiserate with—his lovestruck characters. 

Each story is drawn from Olivas’s nearly twenty-five years of experience writing fiction deeply steeped in Chicano and Mexican culture. Some of the stories are fanciful and full of magic, while others are more realistic, and still others border on noir. All touch upon that most ephemeral and confounding of human emotions: love in all its wondrous forms.
 
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