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50+ Fandom Programs
Planning Festivals and Events for Tweens, Teens, and Adults
Amy Alessio
American Library Association, 2017

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Aussie Fans
Uniquely Placed in Global Popular Culture
Celia Lam and Jackie Raphael
University of Iowa Press, 2019

Australia holds a unique place in the global scheme of fandom. Much of the media consumed by Australian audiences originates from either the United States or the United Kingdom, yet several Australian productions have also attracted international fans in their own right. This first-ever academic study of Australian fandom explores the national popular culture scene through themes of localization and globalization.

The essays within reveal how Australian audiences often seek authentic imports and eagerly embrace different cultures, examining both Hollywood’s influence on Australian fandom and Australian fan reactions to non-Western content. By shining a spotlight on Australian fandom, this book not only provides an important case study for fan studies scholars, it also helps add nuance to a field whose current literature is predominantly U.S. and U.K. focused.

Contributors: Kate Ames, Ahmet Atay, Jessica Carniel, Toija Cinque, Ian Dixon, Leigh Edmonds, Sharon Elkind, Jacqui Ewart, Lincoln Geraghty, Sarah Keith, Emerald L. King, Renee Middlemost

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Bootlegging the Airwaves
Alternative Histories of Radio and Television Distribution
Eleanor Patterson
University of Illinois Press, 2024
How fan passion and technology merged into a new subculture

Long before internet archives and the anytime, anywhere convenience of streaming, people collected, traded, and shared radio and television content via informal networks that crisscrossed transnational boundaries.

Eleanor Patterson’s fascinating cultural history explores the distribution of radio and TV tapes from the 1960s through the 1980s. Looking at bootlegging against the backdrop of mass media’s formative years, Patterson delves into some of the major subcultures of the era. Old-time radio aficionados felt the impact of inexpensive audio recording equipment and the controversies surrounding programs like Amos ‘n’ Andy. Bootlegging communities devoted to buddy cop TV shows like Starsky and Hutch allowed women to articulate female pleasure and sexuality while Star Trek videos in Australia inspired a grassroots subculture built around community viewings of episodes. Tape trading also had a profound influence on creating an intellectual pro wrestling fandom that aided wrestling’s growth into an international sports entertainment industry.

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Disney's Star Wars
Forces of Production, Promotion, and Reception
William Proctor and Richard McCulloch
University of Iowa Press, 2019
In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise.

Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.
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Emo
How Fans Defined a Subculture
Judith May Fathallah
University of Iowa Press, 2020

For many, the word “emo” calls to mind angsty teenagers, shaggy black haircuts, and skinny jeans. A popular music phenomenon in the early 2000s, emo is short for “emotional hardcore,” and refers to both a music genre and a youth scene notable for its androgynous style. Judith May Fathallah pushes beyond the stereotypes and social stigma to explore how online fandom has shaped the definition of emo, with significant implications both for millennial constructs of gender and for contemporary fan studies.

First laying out the debate over what emo is, Fathallah walks superfans and newcomers through the culture surrounding thegenre’s major bands, including the emo holy trinity: My Chemical Romance, Fall Out Boy, and Panic! At the Disco. Next she examines fans’ main mode of participation in the emo subculture—online communities such as LiveJournal, Tumblr, MySpace, and band websites. Taking a hard look at the gender politics that dominated those spaces, she unearths a subculture that simultaneously defines itself by its sensitivity and resistance to traditional forms of masculinity, yet ruthlessly enforces homophobic and sexist standards. Fathallah demonstrates fandom’s key role in defining emo as a concept and genre after 2001, with probing insight into its implications for gender constructions through popular music.

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Everybody Hurts
Transitions, Endings, and Resurrections in Fan Cultures
Rebecca Williams
University of Iowa Press, 2018

Have you ever been a fan of a show that was canceled abruptly or that killed off a beloved character unexpectedly? Or perhaps it was rebooted after a long absence and now you’re worried it won’t be as good as the original? Anyone who has ever followed entertainment closely knows firsthand that such transitions can be jarring. 

Indeed, for truly loyal fans, the loss can feel very real—even throwing their own identity into question. Examining how fans respond to and cope with transitions, endings, or resurrections in everything from band breakups (R.E.M.) to show cancellations (Hannibal) to closing down popular amusement park rides, this collection brings together an eclectic mix of scholars to analyze the various ways fans respond to change. Essays explore practices such as fan discussion and creating alternative fan fictions, as well as cases where fans abandon their objects of interest completely and move on to new ones. Shedding light on how fans react, both individually and as a community, the contributors also trace the commonalities and differences present in fandoms across a range of media, and they pay close attention to the ways fandom operates across paratexts and transmedia forms including films, comics, and television. 

This fascinating approach promises to make an important contribution to the fields of fan, media, and cultural studies, and should appeal widely to students, scholars, and anyone else with a genuine interest in understanding why these transitions can have such a deep impact on fans’ lives. 
Contributors: Stuart Bell, Anya Benson, Lucy Bennett, Paul Booth, Joseph Brennan, Kristina Busse, Melissa A. Click, Ruth Deller, Evelyn Deshane, Nichola Dobson, Simone Driessen, Emily Garside, Holly Willson Holladay, Bethan Jones, Nicolle Lamerichs, Kathleen Williams, Rebecca Williams 
 

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Exploiting Fandom
How the Media Industry Seeks to Manipulate Fans
Mel Stanfill
University of Iowa Press, 2019
As more and more fans rush online to share their thoughts on their favorite shows or video games, they might feel like the process of providing feedback is empowering. However, as fan studies scholar Mel Stanfill argues, these industry invitations for fan participation indicate not greater fan power but rather greater fan usefulness. Stanfill’s argument, controversial to some in the field, compares the “domestication of fandom” to the domestication of livestock, contending that, just as livestock are bred bigger and more docile as they are domesticated, so, too, are fans as the entertainment industry seeks to cultivate a fan base that is both more useful and more controllable.

By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers “proper fans” in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.
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Fame and Fandom
Functioning On and Offline
Celia Lam
University of Iowa Press, 2022
Celebrities depend upon fans to sustain their popularity and livelihood, and fans are happy to oblige. With social media they can follow their favorite (or least favorite) celebrities’ every move, and get glimpses into their lives, homes, and behind-the-scenes work. Fans interact with celebrities now more than ever, and often feel that they have a claim on their time, attention, and accountability. In Fame and Fandom, the contributors examine this tumultuous dynamic and bring together celebrity studies and fan studies like never before.

In case studies including Supernatural, Harry Styles, YouTube influencers, film location sites, Keanu Reeves, and celebrities as fans, readers find new approaches to fan/celebrity encounters and parasocial relationships. This is the go-to volume on the symbiotic relationship between fame and fandom.
 
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Fan Sites
Film Tourism and Contemporary Fandom
Abby S. Waysdorf
University of Iowa Press, 2021
Theme parks break attendance numbers with the promise of “stepping inside” a film’s world. Pop-up “experiences” are a regular part of promotional cycles. All this is accepted in the contemporary media environment—but why? What is the appeal of film tourism, and what can its rise tell us about contemporary fandom? Fan Sites explores why and how we experience film and television-related places, and what the growth of this practice means for contemporary fandom. Through four case studies—Game of Thrones tourism in Dubrovnik, Croatia and Northern Ireland, the Wizarding World of Harry Potter theme parks in Orlando, Florida, fandom of The Prisoner in Portmeirion, Wales, and Friends events in the United Kingdom and United States—this book presents a multifaceted look at the ways place and fandom interact today.

Fan Sites explores the different relationships that fans build with these places of fandom, from the exploratory knowledge-building of Game of Thrones fans on vacation, the appreciative evaluations of Harry Potter fans at the Wizarding World of Harry Potter, to the frequent “homecoming” visits of Prisoner fans, who see Portmeirion as a “safe vault” and the home of their fandom. Including engaging accounts of real fans at each location, Fan Sites addresses what the rise of fan tourism and places of fandom might mean for the future of fandom and its relationship with the media industry.
 
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A Fan Studies Primer
Method, Research, Ethics
Paul Booth
University of Iowa Press, 2021
The discipline of fan studies is famously undisciplined. But that doesn’t mean it isn’t structured. This is the first comprehensive primer for classroom use that shows students how to do fan studies in practical terms. With contributions from a range of established and emerging scholars, coeditors Paul Booth and Rebecca Williams pull together case studies that demonstrate the wide array of methodologies available to fan studies scholars, such as auto/ethnography, immersion, interviews, online data mining, historiography, and textual analysis. This collection also probes the ethical questions that are unique to fan studies work, such as the use of online fan content for research, interview methods, consent, and privacy.
 
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Fandom as Classroom Practice
A Teaching Guide
Katherine Anderson Howell
University of Iowa Press, 2018

Providing ways to engage students through their popular culture interests, this collection brings together several essays, across disciplines, to show how fan practices such as writing fan fiction, creating vids, communicating via Tumblr, and participating in film tourism can invite students to invest more of themselves into their education. 

Both scholarship and fandom encourage passionate engagement with texts—rather than passive consumption in isolation— and editor Katherine Anderson Howell and her contributors find that when students are encouraged to partake in a remix classroom that encourages their fan interests, they participate more in their education, are more critical of experts and authorities, and actively shape the discourse themselves. Creating this remix classroom requires thoughtfulness on the instructor’s part, and so the chapters in this volume come from teachers who have carefully constructed such courses, including several invaluable appendices that provide examples of methodologies, course assignments, teaching practices, and classroom setup. Each chapter also includes student responses that offer a sense of what students gained from each course. 

The result is an exciting and entertaining new way to motivate students and teachers alike, and it is sure to be a popular reference guide for instructors teaching classes from high school to graduate levels. 

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Fandom, Now in Color
A Collection of Voices
Rukmini Pande
University of Iowa Press, 2020

Fandom, Now in Color gathers together seemingly contradictory narratives that intersect at the (in)visibility of race/ism in fandom and fan studies. This collection engages the problem by undertaking the different tactics of decolonization—diversifying methodologies, destabilizing canons of “must-read” scholarship by engaging with multiple disciplines, making whiteness visible but not the default against which all other kinds of racialization must compete, and decentering white fans even in those fandoms where they are the assumed majority. These new narratives concern themselves with a broad swath of media, from cosplay and comics to tabletop roleplay and video games, and fandoms from Jane the Virgin to Japan’s K-pop scene. Fandom, Now in Color asserts that no one answer or approach can sufficiently come to grips with the shifting categories of race, racism, and racial identity.

Contributors: McKenna Boeckner, Angie Fazekas, Monica Flegel, Elizabeth Hornsby, Katherine Anderson Howell, Carina Lapointe, Miranda Ruth Larsen, Judith Leggatt, Jenni Lehtinen, joan miller, Swati Moitra, Samira Nadkarni, Indira Neill Hoch, Sam Pack, Rukmini Pande, Deepa Sivarajan, Al Valentín

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Fandom, the Next Generation
Bridget Kies
University of Iowa Press, 2022
This collection is the first to offer a close study of fan generations, which are defined not only by fans’ ages, but by their entry point into a canon or their personal politics. The contributors further the conversation about how generational fandom is influenced by and, in turn, influences technologies, industry practices, and social and political changes. As reboot culture continues, as franchises continue expanding over time, and as new technologies enable easier access to older media, Fandom, the Next Generation offers a necessary investigation into transgenerational fandoms and intergenerational fan relationships.

Contributors:
Maria Alberto, University of Utah
Mélanie Bourdaa, University of Bordeaux Montaigne
Meredith Dabek, Maynooth University
Simone Driessen, Erasmus University Rotterdam
Yektanurşin Duyan, Mardin Artuklu University
Dan Golding, Swinburne University of Technology
Bethan Jones, Aberdale, Wales (UK)
Siobhan Lyons, Sydney, New South Wales (Australia)
L. N. Rosales, University of Nebraska, Lincoln
Andrew Scahill, University of Colorado, Denver
Janelle Vermaak, Nelson Mandela University
Cynthia W. Walker, St. Peter’s University
Dawn Walls-Thumma, independent scholar
Neta Yodovich, University of Haifa
 
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Fangasm
Supernatural Fangirls
Katherine Larsen and Lynn S. Zubernis
University of Iowa Press, 2013
Once upon a time not long ago, two responsible college professors, Lynn the psychologist and Kathy the literary scholar, fell in love with the television show Supernatural and turned their oh-so-practical lives upside down. Plunging headlong into the hidden realms of fandom, they scoured the Internet for pictures of stars Jensen Ackles and Jared Padalecki and secretly penned racy fan fiction. And then they hit the road—crisscrossing the country, racking up frequent flyer miles with alarming ease, standing in convention lines at 4 A.M.
They had white-knuckled encounters with overly zealous security guards one year and smiling invitations to the Supernatural set the next. Actors stripping in their trailers, fangirls sneaking onto film sets; drunken confessions, squeals of joy, tears of despair; wallets emptied and responsibilities left behind; intrigue and ecstasy and crushing disappointment—it’s all here.
And yet even as they reveled in their fandom, the authors were asking themselves whether it’s okay to be a fan, especially for grown women with careers and kids. “Crazystalkerchicks”—that’s what they heard from Supernatural crew members, security guards, airport immigration officials, even sometimes their fellow fans. But what Kathy and Lynn found was that most fans were very much like themselves: smart, capable women looking for something of their own that engages their brains and their libidos.
Fangasm pulls back the curtain on the secret worlds of fans and famous alike, revealing Supernatural behind the scenes and discovering just how much the cast and crew know about what the fans are up to. Anyone who’s been tempted to throw off the constraints of respectability and indulge a secret passion—or hit the road with a best friend—will want to come along.
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A Fan's Life
The Agony of Victory and the Thrill of Defeat
Paul Campos
University of Chicago Press, 2022
A lifelong sports fanatic plumbs the depths of the fan mindset, tracking the mania from the gridiron to the national political stage and beyond.
 

The Pass. The Curse. The Double Doink. A sports fan’s life is not just defined by intense moments on a field, it’s scarred by them. For a real fan, winning isn’t everything—losing is. The true fans, it’s said, are those who have suffered the most, enduring lives defined by irrational obsession, fervid hopes, and equally gut-wrenching misery. And as Paul Campos shows, those deep feelings are windows not just onto an individual fan’s psychology but onto some of our shared concepts of community, identity, and belonging—not all of which are admirable. In A Fan’s Life, he seeks not to exalt a particular team but to explore fandom’s thorniest depths, excavating the deeper meanings of the fan’s inherently unhappy life.
 
A Fan’s Life dives deep into the experience of being an ardent fan in a world defined more and more by the rhetoric of “winners” and “losers.” In a series of tightly argued chapters that suture together memoir and social critique, Campos chronicles his lifelong passion for University of Michigan football while meditating on fandom in the wake of the unprecedented year of 2020—when, for a time, a global pandemic took away professional and collegiate sports entirely. Fandom isn’t just leisure, he shows; it’s part of who we are, and part of even our politics, which in the age of Donald Trump have become increasingly tribal and bloody. Campos points toward where we might be heading, as our various partisan affiliations—fandoms with a grimly national significance—become all the more intense and bitterly self-defining. As he shows, we’re all fans of something, and making sense of fandom itself might offer a way to wrap our heads around our increasingly divided reality, on and off the field.
 
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Framing Fan Fiction
Literary and Social Practices in Fan Fiction Communities
Kristina Busse
University of Iowa Press, 2017
Gathering some of Kristina Busse’s essential essays on fan fiction together with new work, Framing Fan Fiction argues that understanding media fandom requires combining literary theory with cultural studies because fan artifacts are both artistic works and cultural documents. Drawing examples from a multitude of fan communities and texts, Busse frames fan fiction in three key ways: as individual and collective erotic engagement; as a shared interpretive practice in which tropes constitute shared creative markers and illustrate the complexity of fan creations; and as a point of contention around which community conflicts over ethics play out. Moving between close readings of individual texts and fannish tropes on the one hand, and the highly intertextual embeddedness of these communal creations on the other, the book demonstrates that fan fiction is simultaneously a literary and a social practice.

Framing Fan Fiction deploys personal history and the interpretations of specific stories to contextualize fan fiction culture and its particular forms of intertextuality and performativity. In doing so, it highlights the way fans use fan fiction’s reimagining of the source material to explore issues of identities and peformativities, gender and sexualities, within a community of like-minded people. In contrast to the celebration of originality in many other areas of artistic endeavor, fan fiction celebrates repetition, especially the collective creation and circulation of tropes.

An essential resource for scholars, Framing Fan Fiction is also an ideal starting point for those new to the study of fan fiction and its communities of writers. 
 
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The I in Team
Sports Fandom and the Reproduction of Identity
Erin C. Tarver
University of Chicago Press, 2017
There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are.
           
Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.
 
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In Dylan Town
A Fan's Life
David Gaines
University of Iowa Press, 2015
For fifty years, the music, words, story, and fans of Bob Dylan have fascinated David Gaines. As a son, a husband, a father, a teacher, and a passionate lover of the literary in all its guises, he has pursued the poetic fusion of knowledge and emotion all his life. More often than not, Dylan’s lyrics and music have expressed that fusion for him, and so he has encouraged others to acknowledge the musician or writer or painter or director or actor or athlete who matters deeply (perhaps a bit mysteriously) to them, and to deploy that enigmatic passion in service of self-knowledge and social connection. After all, one of the central reasons to be a fan is to compare notes, explore mysteries, and riff with fellow fans in a community of exploration.

Gaines’s personal journey toward creating such communities of passionate knowledge encompasses his own coming of age and marriages, fatherhood, and teaching. As a devoted fan who is also a professor of American literature, questions about teaching and learning are central to his experience. When asked, “Why Dylan?” he says, “He’s the writer I care about the most. He’s been the way into the best and longest running conversations I have ever had.” Talking with students, exchanging Dylan trivia with fellow fans, or cheering on fan-musicians doing Dylan covers during the Dylan Days festival, Gaines shows that, for many people, being a fan of popular culture couples serious critical and creative engagement with heartfelt commitment. Here, largely unheralded, the ideal of liberal education is realized every day.
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Millennial Fandom
Television Audiences in the Transmedia Age
Louisa Ellen Stein
University of Iowa Press, 2015
No longer a niche or cult identity, fandom now colors our notions of an expansive generational construct—the millennial generation. Like fans, millennials are frequently cast as active participants in media culture, spectators who expect opportunities to intervene, control, and create. At the same time, long-standing fears about fans’ cultural unruliness manifest in rampant stories of millennials’ technological over-dependence and lack of moral boundaries.

These conflicting narratives of entrepreneurial creativity and digital immorality operate to quell the growing threat represented by millennials’ media agency. With fan activities becoming ever more visible on social media platforms including YouTube, Facebook, LiveJournal, Twitter, Polyvore, and Tumblr, the fan has become the avatar of our digital hopes and fears.

In an ambitious study encompassing a wide range of media texts, including popular television series like Kyle XY, Glee, Gossip Girl, Veronica Mars, and Pretty Little Liars and online works like The Lizzie Bennet Diaries, as well as fan texts from blog posts and tweets to remix videos, YouTube posts, and image-sharing streams, author Louisa Ellen Stein traces the circulation of the contradictory tropes of millennial hope and millennial noir. Looking at what millennials do with digital technology demonstrates the molding impact of commercial representations, and at the same time reveals how millennials are undermining, negotiating, and changing those narratives.

This generation—and the fans it represents—is actively transforming the media landscape into a dynamic, culturally transgressive space of collective authorship. Offering a rich and complex vision of the relationship between fandom and millennial culture, Millennial Fandom will interest fans, millennials, students, and scholars of contemporary media culture alike.
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Narratives, Nerdfighters, and New Media
Jennifer Burek Pierce
University of Iowa Press, 2020

For decades, we’ve been warned that video killed the radio star, and, more recently, that social media has replaced reading. Nerdfighteria, a first-of-its-kind online literary community with nearly three million members, challenges these assumptions. It is the brainchild of brothers Hank and John Green, who provide literary themed programming on their website and YouTube channel, including video clips from John, a best-selling author most famous for his young adult book, The Fault in Our Stars. These clips not only give fans personal insights into his works and the writing process writ large, they also provide unique access to the author, inspiring fans to create their own fan art and make connections with one another.

In the twenty-first century, reading and watching videos are related activities that allow people to engage with authors and other readers. Whether they turn to The Fault in Our Stars or titles by lesser-known authors, Nerdfighters are readers. Incorporating thousands of testimonials about what they read and why, Jennifer Burek Pierce not only sheds light on this particular online community, she also reveals what it tells us about the changing nature of reading in the digital age. In Nerdfighteria, we find a community who shows us that being online doesn’t mean disinterest in books.

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Only at Comic-Con
Hollywood, Fans, and the Limits of Exclusivity
Erin Hanna
Rutgers University Press, 2020
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention’s exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry’s presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.
 
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Otaku and the Struggle for Imagination in Japan
Patrick Galbraith
Duke University Press, 2019
From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.
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Playing Fans
Negotiating Fandom and Media in the Digital Age
Paul Booth
University of Iowa Press, 2015
Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they’re paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on fan practice and fan identities? And are the media industries actually responding to fans as fans want them to?

In Playing Fans, Paul Booth argues that the more attention entertainment businesses pay to fans, the more mainstream fans have become popularized. But such mainstreaming ignores important creative fan work and tries to channel fandom into activities lucrative for the companies. Offering a new approach to the longstanding debate about the balance between manipulation and subversion in popular culture, the author argues that we can understand the current moment best through the concepts of pastiche and parody. This sophisticated alternative to conceiving of fans as either dupes of the media industry or rebels against it takes the discussion of “transformative” and “affirmative” fandom in a productive new direction.

With nuanced analyses of the Doctor Who Experience in Cardiff, the representations of fans in TV shows like Community and films like Fanboys, SuperWhoLock fans’ use of gifs, and the similarities in discussions of slash fandom and pornographic parody films, this book reveals how fans borrow media techniques and media industries mimic fan activities. Just as the entertainment industry needs fans to succeed, so too do fans need—and desire—the media, and they represent their love through gif fics, crowdfunding, and digital cosplay. Everyone who wants to understand how consumers are making themselves at home in the brave new world being built by the contemporary media should read this book.
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Polish Theatre Revisited
Theatre Fans in the Nineteenth Century
Agata Luksza
University of Iowa Press, 2023
Polish Theatre Revisited explores nineteenth-century Polish theatre through the lens of theatre audiences. Agata Łuksza places special emphasis on the most engaged spectators, known as “theatremaniacs”—from what they wore, to what they bought, to what they ate. Her source material is elusive ephemera from fans’ lives, such as notes scribbled on a weekly list of shows in the Warsaw theatres, collections of theatre postcards, and recipes for sweets named after famous actors.

The fannish behavior of theatremaniacs was usually deemed excessive or in poor taste by people in positions of power, as it clashed with the ongoing embourgeoisement of the theatre and the disciplining of audiences. Nevertheless, the theatre was one of the key areas where early fan cultures emerged, and theatremaniacs indulged in diverse fan practices in opposition to the forces reforming the theatre and its spectatorship.
 
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Popular Stories and Promised Lands
Fan Cultures and Symbolic Pilgrimages
Roger C. Aden
University of Alabama Press, 2007
A conversation about who we are, where we’ve been, and where we might be going
 
Popular Stories and Promised Lands enters a conversation about who we are, where we’ve been, and where we might be going by suggesting that possible answers to those questions can be found in the popular stories we encounter at the movies, on television, in popular magazines, and even on the funny pages.

As countless scholars and popular writers have noted, those of us living in the United States find ourselves at a cultural crossroads. We are increasingly aware that the stories that once permeated life in these United States, stories that tell us that social and economic progress comes from working hard, that everyone has an equal opportunity to experience such progress, do not resonate to the degree they once did. Because many Americans have traditionally defined themselves, others, and their unique sense of place through these stories, we find ourselves displaced socially, economically, politically, and/or culturally.

So, Roger Aden says, we go to places of our own making. Fans of the television series The X-Files return to the Funhouse each week for a dose of frightening fun. Fans of the weekly magazine Sports Illustrated play in the American Elysian Fields where democratic efforts at balancing work and play are valued. Fans of the movie Field of Dreams work as altruistic producers in an alternative garden spot.

Grounded in the author’s own experiences and reinforced by the voices of approximately two hundred additional fans of the four popular stories, this book offers a compelling case for understanding the alleged wasteland of popular culture as a fertile site of individually and communally created sacred places.
 
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Productive Fandom
Intermediality and Affective Reception in Fan Cultures
Nicolle Lamerichs
Amsterdam University Press, 2018
To dismantle negative stereotypes of fans, this book offers a media ethnography of the digital culture, conventions, and urban spacesassociated with fandoms, arguing that fandom is an area of productive, creative, and subversive value. By examining the fandoms ofSherlock, Glee, Firefly, and other popular television-based franchises, the author appeals to fans and scholars alike in her empirically grounded methodology and insightful analysis of production hierarchies, gender, sexuality, play, and affect.
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Queerbaiting and Fandom
Teasing Fans through Homoerotic Possibilities
Joseph Brennan
University of Iowa Press, 2019

In this first-ever comprehensive examination of queerbaiting, fan studies scholar Joseph Brennan and his contributors examine cases that shed light on the sometimes exploitative industry practice of teasing homoerotic possibilities that, while hinted at, never materialize in the program narratives. Through a nuanced approach that accounts for both the history of queer representation and older fan traditions, these essayists examine the phenomenon of queerbaiting across popular TV, video games, children’s programs, and more.

Contributors: Evangeline Aguas, Christoffer Bagger, Bridget Blodgett, Cassie Brummitt, Leyre Carcas, Jessica Carniel, Jennifer Duggan, Monique Franklin, Divya Garg, Danielle S. Girard, Mary Ingram-Waters, Hannah McCann, Michael McDermott, E. J. Nielsen, Emma Nordin, Holly Eva Katherine Randell-Moon, Emily E. Roach, Anastasia Salter, Elisabeth Schneider, Kieran Sellars, Isabela Silva, Guillaume Sirois, Clare Southerton

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Re-living the American Frontier
Western Fandoms, Reenactment, and Historical Hobbyists in Germany and America Since 1900
Nancy Reagin
University of Iowa Press, 2021
The historic and mythic elements of the American Old West—covered wagon trains, herds of buffalo, teepee villages, Indigenous warriors on horseback, cowboys on open ranges, and white settlers “taming” a wilderness with their plows and log cabins—have exerted a global fascination for more than 200 years and became the foundation for fan communities who have endured for generations. This book examines some of those communities, particularly German fans inspired by the authors of Westerns such as Karl May, and American enthusiasts of Laura Ingalls Wilder’s Little House on the Prairie series.

But the Old West (like all visions of the past) proved to be shifting cultural terrain. In both Germany and the U. S., Western narratives of white settlement were once seen as “apolitical” and were widely accepted by white people. But during the Nazi period in Germany and in East Germany after 1945, the American West was reevaluated and politically repurposed. Then, during the late twentieth century, understandings of the West changed in the U. S. as well, while the violence of white settler colonialism and the displacement of Indigenous peoples became a flashpoint in the culture wars between right and left. Reagin shows that the past that fans seek to recreate is shaped by the changing present, as each new generation adapts and relives their own West.
 
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Soap Fans
Pursuing Pleasure and Making Meaning in Everyday Life
C. Lee Harrington and Denise D. Bielby
Temple University Press, 1995

Do soap opera fans deserve their reputation as lonely people, hopeless losers, or bored housewives? No, according to C. Lee Harrington and Denise D. Bielby. These authors—soap fans themselves—argue that soap fans are normal individuals who translate their soap watching into a broad range of public and private experience. People who cut across all categories of age, gender, race, ethnicity, income, education, and ideology incorporate a love of the soaps into their day-to-day leisure activities.

Interviews with soap opera viewers, actors, writers, producers, directors, the daytime press, and fan club staff members reveal fascinating details about the inside world of fandom and the multitude of outlets for fan expression—clubs, newsletters, electronic bulletin boards, and public events. Numerous examples illustrate the pleasure fans derive from critiquing characters, speculating on plot twists, and swapping memorabilia.

Examining the experiences that shape fan culture, Harrington and Bielby analyze the narrative structure and various aspects of the production of the soaps. Their examination reveals that the "meaning" of soaps is complex, individualized, and not simply a reflection of the narrative content of the stories. The authors show fans who actively contemplate what it means to be a fan, and who adjust their level of involvement accordingly.

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Squee from the Margins
Fandom and Race
Rukmini Pande
University of Iowa Press, 2018

Rukmini Pande’s examination of race in fan studies is sure to make an immediate contribution to the growing field. Until now, virtually no sustained examination of race and racism in transnational fan cultures has taken place, a lack that is especially concerning given that current fan spaces have never been more vocal about debating issues of privilege and discrimination. 

Pande’s study challenges dominant ideas of who fans are and how these complex transnational and cultural spaces function, expanding the scope of the field significantly. Along with interviewing thirty-nine fans from nine different countries about their fan practices, she also positions media fandom as a postcolonial cyberspace, enabling scholars to take a more inclusive view of fan identity. With analysis that spans from historical to contemporary, Pande builds a case for the ways in which non-white fans have always been present in such spaces, though consistently ignored. 

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Straight Korean Female Fans and Their Gay Fantasies
Jungmin Kwon
University of Iowa Press, 2019
This book is about ardent Korean female fans of gay representation in the media, their status in contemporary Korean society, their relationship with other groups such as the gay population, and, above all, their contribution to reshaping the Korean media’s portrayal of gay people. Jungmin Kwon names the Korean female fandom for gay portrayals as “FANtasy” subculture, and argues that it adds to the present visibility of the gay body in Korean mainstream media, thus helping to change the public’s perspective toward sexually marginalized groups.

The FANtasy subculture started forming around text-based media, such as yaoi, fan fiction, and U.S. gay-themed dramas (like Will & Grace), and has been influenced by diverse social, political, and economic conditions, such as the democratization of Korea, an open policy toward foreign media products, the diffusion of consumerism, government investment in the culture, the Hollywoodization of the film industry, and the popularity of Korean culture abroad. While much scholarly attention has been paid to female fandom for homoerotic cultural texts in many countries, this book seeks to explore a relatively neglected aspect of the subculture: its location in and influence on Korean society at large.
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Vidding
A History
Francesca Coppa
University of Michigan Press, 2022
Vidding is a well-established remix practice where fans edit an existing film, music video, TV show, or other performance and set it to music of their choosing. Vids emerged forty years ago as a complicated technological feat involving capturing footage from TV with a VCR and syncing with music—and their makers and consumers were almost exclusively women, many of them queer women. The technological challenges of doing this kind of work in the 1970s and 1980s when vidding began gave rise to a rich culture of collective work, as well as conventions of creators who gathered to share new work and new techniques. While the rise of personal digital technology eventually democratized the tools vidders use, the collective aspect of the culture grew even stronger with the advent of YouTube, Vimeo, and other channels for sharing work.

Vidding: A History emphasizes vidding as a critical, feminist form of fan practice. Working outward from interviews, VHS liner notes, convention programs, and mailing list archives, Coppa offers a rich history of vidding communities as they evolved from the 1970s through to the present. Built with the classroom in mind, the open-access electronic version of this book includes over one-hundred vids and an appendix that includes additional close readings of vids.

 
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