BiblioVault - Books about Design

Japan and American Children's Books

A Journey

Sybille Jagusch

Rutgers University Press, 2021

For generations, children’s books provided American readers with their first impressions of Japan. Seemingly authoritative, and full of fascinating details about daily life in a distant land, these publications often presented a mixture of facts, stereotypes, and complete fabrications.

This volume takes readers on a journey through nearly 200 years of American children’s books depicting Japanese culture, starting with the illustrated journal of a boy who accompanied Commodore Matthew Perry on his historic voyage in the 1850s. Along the way, it traces the important role that representations of Japan played in the evolution of children’s literature, including the early works of Edward Stratemeyer, who went on to create such iconic characters as Nancy Drew. It also considers how American children’s books about Japan have gradually become more realistic with more Japanese-American authors entering the field, and with texts grappling with such serious subjects as internment camps and the bombing of Hiroshima and Nagasaki.

Drawing from the Library of Congress’s massive collection, Sybille A. Jagusch presents long passages from many different types of Japanese-themed children’s books and periodicals—including travelogues, histories, rare picture books, folktale collections, and boys’ adventure stories—to give readers a fascinating look at these striking texts.

Published by Rutgers University Press, in association with the Library of Congress.

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Jewish Mad Men

Advertising and the Design of the American Jewish Experience

Steinberg, Kerri P

Rutgers University Press, 2015

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.

Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today.

In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.

Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

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John Evelyn’s “Elysium Britannicum” and European Gardening

Therese O'Malley

Harvard University Press, 1998

John Evelyn (1620–1706), an English virtuoso and writer, was a pivotal figure in seventeenth-century intellectual life in England. He left an immensely rich literary heritage, which is of great significance for scholars interested in garden history and the histories of intellectual life and architecture.

Evelyn is perhaps best known for Sylva, a compilation of thoughts on practical estate management, gardening, and philosophy, and the first book published by the Royal Society in London. As one of the group of learned men who founded the Royal Society in 1660 to promote scientific research, discussion, and publications, John Evelyn was at the center of many of the vital intellectual currents of the time. “Elysium Britannicum,” Evelyn’s unpublished manuscript of almost a thousand pages of densely packed drafts, rewrites, and projects, was perhaps something of an enigma to his contemporaries, who nevertheless urged its publication. It remains for scholars today a treasure-trove of fascinating insights on Evelyn and his milieu.

The contributors to this volume approach Evelyn and his work from diverse disciplines, including architectural and intellectual history and the histories of science, agriculture, gardens, and literature. They present a rich picture of the “Elysium Britannicum” as one of the central documents of late European humanism.

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