front cover of Gabriel Tarde On Communication and Social Influence
Gabriel Tarde On Communication and Social Influence
Selected Papers
Gabriel Tarde
University of Chicago Press, 1969

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers.

Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.

Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work, reprinted here for the first time in forty years.

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Gesture and Power
Religion, Nationalism, and Everyday Performance in Congo
Yolanda Covington-Ward
Duke University Press, 2016
In Gesture and Power Yolanda Covington-Ward examines the everyday embodied practices and performances of the BisiKongo people of the Lower Congo to show how their gestures, dances, and spirituality are critical in mobilizing social and political action. Conceiving of the body as the center of analysis, a catalyst for social action, and as a conduit for the social construction of reality, Covington-Ward focuses on specific flash points in the last ninety years of Congo's troubled history, when embodied performance was used to stake political claims, foster dissent, and enforce power. In the 1920s Simon Kimbangu started a Christian prophetic movement based on spirit-induced trembling, which swept through the Lower Congo, subverting Belgian colonial authority. Following independence, dictator Mobutu Sese Seko required citizens to dance and sing nationalist songs daily as a means of maintaining political control. More recently, embodied performance has again stoked reform, as nationalist groups such as Bundu dia Kongo advocate for a return to precolonial religious practices and non-Western gestures such as traditional greetings. In exploring these embodied expressions of Congolese agency, Covington-Ward provides a framework for understanding how embodied practices transmit social values, identities, and cultural history throughout Africa and the diaspora.
 
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Global Village
Dead Or Alive?
Edited by Ray B. Browne and Marshall W. Fishwick
University of Wisconsin Press, 1999
In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
    The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications.
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