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Tactical Inclusion
Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
University of Illinois Press, 2024
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence.

Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.

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Taking the Risk Out of Democracy
Corporate Propaganda versus Freedom and Liberty
Alex Carey
University of Illinois Press, 1995
Alex Carey documents the twentieth-century history of corporate propaganda as practiced by U.S. businesses, and its export to and adoption by Western democracies like the United Kingdom and Australia. The collection, drawn from Carey's voluminous unpublished writings, examines how and why the business elite successfully sold its values and perspectives to the rest of society.
 
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Tangled Web They Weave
Truth, Falsity, & Advertisers
Ivan L. Preston
University of Wisconsin Press, 1996
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.
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Technologies of Empire
Writing, Imagination, and the Making of Imperial Networks, 1750–1820
Dermot Ryan
University of Delaware Press, 2013
Technologies of Empire looks at the ways in which writers of the long eighteenth century treat writing and imagination as technologies that can produce rather than merely portray empire. Authors ranging from Adam Smith to William Wordsworth consider writing not as part of a larger logic of orientalism that represents non-European subjects and spaces in fixed ways, but as a dynamic technology that organizes these subjects and transforms these spaces. Technologies of Empire reads the imagination as an instrument that works in tandem with writing, expanding and consolidating the networks of empire. Through readings across a variety of genres, ranging from Smith’s The Wealth of Nations and Edmund Burke’s Reflections on the Revolution in France to Maria Edgeworth’s Irish fiction and Wordsworth’s epic poetry, this study offers a new account of writing’s role in empire-building and uncovers a genealogy of the romantic imagination that is shot through by the imperatives of imperialism.

Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
 
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Tense Times
Rhetoric, Syntax, and Politics in US Crisis Culture
Lee M. Pierce
University of Alabama Press, 2023
How the syntax used in US political discourse creates the very crises it describes

American public culture is obsessed with crisis. Political polarization, economic collapse, moral decline—the worst seems always yet to come and already here. Tense Times argues that the ways we discuss these crises, especially through verb tenses, not only contribute to our perception and description of such crises but create them.

Past. Present. Future. These are the three principal verb tenses—the category of syntax that allows us to discuss time—that account for much of what is written about our crisis culture. Lee M. Pierce invites readers to expand their syntactic inventory beyond tense to include aspect (duration) and mood (attitude). Doing so opens new possibilities for understanding crisis discourse, as Pierce demonstrates with close readings of three syntaxes: the historical present, the past imperfective, and the retroactive subjunctive. Each mode produces a different experience of crisis and can help us understand our current political reality.

The book investigates a dozen widely circulated discourses from the past decade of US political culture, from Beyoncé’s controversial hit single “Formation” to the presidential campaign slogans of Hillary Clinton and Donald Trump, from the dueling rallies of Glenn Beck and Jon Stewart at the National Mall to the Ground Zero Mosque controversy and the 2007–2008 bailout. Taking a comparative approach that integrates theories of syntax from rhetorical, literary, affect, and cultural studies as well as linguistics, computer science, and Black studies, Tense Times suggests that the public’s conjuring of crisis is not inherently problematic. Rather, it is the openness of that crisis to contingency—the possibility that things could have been otherwise—that ought to concern anyone interested in language, politics, American culture, current events, or the direction this country is headed.
 
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Theorizing Histories of Rhetoric
Edited by Michelle Ballif
Southern Illinois University Press, 2013

 During the decades of the 1980s and 1990s, historians of rhetoric, composition, and communication vociferously theorized historiographical motivations and methodologies for writing histories in their fields. After this fertile period of rich, contested, and impassioned theorization, scholars busily undertook the composition of numerous historical works, complicating master narratives and recovering silenced voices and rhetorical practices. Yet, though historians in these fields have gone about the business of writing histories, the discussion of theorization has been quiet. In this welcome volume, fifteen scholars consider, once again, the theory of historiography, asking difficult questions about the purposes and methodologies of writing histories of rhetoric, broadly defined, and questioning what it means, what it should mean, what it could mean to write histories of rhetoric, composition, and communication.

The topics addressed include the privileging of the literary and the textual over material artifacts as prime sources of evidence in the study of classical rhetoric, the use of rhetorical hermeneutics as a methodology for interpreting past practices, the investigation of feminist methodologies that do not fit into the dominant modes of feminist historiographical work and the examination of archives with a queer eye to better construct nondiscriminatory narratives. Contributors also explore the value of approaching historiography through the lenses of jazz improvisation and complexity theory, and the historiographical method of writing the future in ways that refigure our relationships to time and to ourselves.           

Consistently thoughtful and carefully argued, these essays successfully revive the discussion of historiography in rhetoric, inspiring fresh avenues of exploration in the field.                                                 

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Thinker, Faker, Spinner, Spy
Corporate PR and the Assault on Democracy
Edited by David Miller and William Dinan
Pluto Press, 2007
Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet.

Bringing together leading activists and writers from the United States and beyond, this book unmasks the covert and undemocratic world of corporate spin.

Wherever big business is threatened or corporate advantage can be gained, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the wider public¹s expense.

The authors challenge the notion that corporate PR is only about celebrity gossip. They show how it extends much further, and how the techniques of the PR industry are now in use across a wide range of political fields, driven by corporate interests.

The authors reveal the secrets of the PR trade, including deception, the use of fake Œinstitutes¹ and think tanks, behind the scenes influence-peddling, spying and dirty tricks. Most importantly, they show the devastating impact spin has had--as the public is denied access to the truth, the results are rising inequality and environmental catastrophe.

The book covers the misdeeds of some of the best-known companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of apparently independent thinks tanks and institutes in the US, EU and around the globe.

Thinker, Faker, Spinner, Spy also offers a guide to resisting deceptive PR. The authors describe concrete campaigns involving the internet and new communication technology to organise, raise awareness and campaign to roll back corporate power and the influence of PR.

This volume is edited by William Dinan and David Miller (University of Strathclyde and Spinwatch). Contributors include: Laura Miller (PR Watch), Gerry Sussman (Portland State University), Kert Davies (Greenpeace US), Leslie Sklair (LSE, UK), Bob Burton (PR Watch, Australia), Judith Richter (author and activist), Olivier Hoedeman (Corporate Europe Observatory, Netherlands), Andy Rowell (Spinwatch, UK), Eveline Lubbers (Spinwatch, Netherlands), James Marriott and Greg Muttitt (Platform, UK), Aeron Davis (City University, UK), and Granville Williams (Campaign for Press and Broadcasting Freedom and Huddersfield University, UK).

Published by Pluto Press in association with Spinwatch (www.spinwatch.org) .

William Dinan is Lecturer in Sociology in the Department of Geography and Sociology at Strathclyde University, specializing in corporate PR and lobbying.

David Miller is Professor of Sociology in the Department of Geography and Sociology at the University of Strathclyde. He has previously edited Arguments Against G8 and Tell Me Lies: Propaganda and Media Distortion in the Attack on Iraq for Pluto Press.
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Thomas De Quincey
British Rhetoric's Romantic Turn
Lois Peters Agnew
Southern Illinois University Press, 2012

This wide-ranging volume gives proper attention to the views on rhetoric and style set forth by British literary figure Thomas De Quincey (1785–1859), whose contributions to the history of rhetoric are often overlooked. Lois Peters Agnew presents an overview of this theorist’s life and provides cultural context for his time and place, with particular emphasis on the significance of his rhetoric as both an alternative strain of rhetorical history and a previously unrealized example of rhetoric’s transformation in nineteenth-century Britain. 

Agnew presents an extensive discussion of De Quincey’s ideas on rhetoric, his theory and practice of conversation, his theory of style and its role in achieving rhetoric’s dialogic potential, and his strategic use of humor and irony in such works as Confessions of an English Opium Eater. Synthesizing previous treatments of De Quincey’s rhetoric and connecting his unusual perspectives on language to the biographical details of his life, Agnew helps readers understand his intellectual development while bringing to light the cultural contexts that prompted radical changes in the ways nineteenth-century British intellectuals conceived of the role of language and the imagination in public and private discourse.

Agnew presents an alternative vision of rhetoric that departs from many common assumptions about rhetoric’s civic purpose and offers insights into the topic of rhetoric and technological change. The result is an accessible and thorough explanation of De Quincey’s complex ideas on rhetoric and the first work to fully show the reach of his ideas across multiple texts written during his lifetime.

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Too Much Free Speech?
Randall P. Bezanson
University of Illinois Press, 2012
Randall P. Bezanson takes up an essential and timely inquiry into the Constitutional limits of the Supreme Court's power to create, interpret, and enforce one of the essential rights of American citizens. Analyzing contemporary Supreme Court decisions from the past fifteen years, Bezanson argues that judicial interpretations have fundamentally and drastically expanded the meaning and understanding of "speech."
 
Bezanson focuses on judgments such as the much-discussed Citizens United case, which granted the full measure of constitutional protection to speech by corporations, and the Doe vs. Reed case in Washington state, which recognized the signing of petitions and voting in elections as acts of free speech. In each case study, he questions whether the meaning of speech has been expanded too far and critically assesses the Supreme Court's methodology in reaching and explaining its expansive conclusions.
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Total Communication
Structure and Strategy
Lionel Evans
Gallaudet University Press, 1982
Total communication, a method utilizing a combination of visual and auditory cues in an attempt to maximize comprehension, has long been a focus of debate by the deaf community, families of deaf children, and education professionals. For perhaps the first time, this book documents total communication’s historical and philosophical roots and analyzes the strengths and limitations of total communication's elemental parts and their salient linguistic properties.
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Toxic Tourism
Rhetorics of Pollution, Travel, and Environmental Justice
Phaedra C. Pezzullo
University of Alabama Press, 2009
Winner of the:
2010 Jane Jacobs Urban Communication Book Award, sponsored by National Communication Association
2007 James A. Winans-Herbert A. Wichelns Memorial Award for Distinguished Scholarship in Rhetoric and Public Address, sponsored by National Communication Association
2007 Best Book of the Year for Critical and Cultural Studies, sponsored by National Communication Association
2007 Christine L. Oravec Research Award, sponsored by Environmental Communications Division of the National Communication Association

The first book length study of the environmental justice movement, tourism, and the links between race, class, and waste
 
Tourism is at once both a beloved pastime and a denigrated form of popular culture. Romanticized for its promise of pleasure, tourism is also potentially toxic, enabling the deadly exploitation of the cultures and environments visited. For many decades, the environmental justice movement has offered “toxic tours,” non-commercial trips intended to highlight people and locales polluted by poisonous chemicals. Out of these efforts and their popular reception, a new understanding of democratic participation in environmental decision-making has begun to arise. Phaedra C. Pezzullo examines these tours as a tactic of resistance and for their potential in reducing the cultural and physical distance between hosts and visitors.
 
Pezzullo begins by establishing the ambiguous roles tourism and the toxic have played in the U.S. cultural imagination since the mid-20th century in a range of spheres, including Hollywood films, women’s magazines, comic books, and scholarly writings. Next, drawing on participant observation, interviews, documentaries, and secondary accounts in popular media, she identifies and examines a range of tourist performances enabled by toxic tours. Extended illustrations of the racial, class, and gender politics involved include Louisiana’s “Cancer Alley,” California’s San Francisco Bay Area, and the Mexican border town of Matamoros. Weaving together social critiques of tourism and community responses to toxic chemicals, this critical, rhetorical, and cultural analysis brings into focus the tragedy of ongoing patterns of toxification and our assumptions about travel, democracy, and pollution.
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Transmedia Geographies
Decoloniality, Democratization, Cultural Citizenship, and Media Convergence
Kevin Glynn
Rutgers University Press, 2025
Looking at the US, New Zealand, and Central America, this book considers how cultural politics has been deeply reworked in our contemporary media environment. The authors analyze how rampant technological convergence has allowed stories to spill across media platforms as well as geographical borders, and how those stories re-emerge as transmediated events.    

The authors explore the cultural politics that have developed within this new media environment by moving across the mediated landscapes of the first, third and fourth (Indigenous people’s) worlds, which are deeply intertwined and interconnected under contemporary conditions of neoliberal globalization and emergent regimes of authoritarian post-democracy. The book attends both to the platforms and digital networks of the new media environment and to the cultural forms and practices that have constituted television as the dominant medium of communication throughout the second half of the twentieth century. In the new media environment, transmediation works on behalf not only of those corporate mega-conglomerates that have become all too familiar to media consumers around the world, but also for many communities that have previously been excluded from access to the means of electronic textual production and circulation. For the latter, grassroots transmediation has become an important technique for the production of cultural citizenship.
 
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Trust in Texts
A Different History of Rhetoric
Susan Miller
Southern Illinois University Press, 2008

Trust in Texts: A Different History of Rhetoric challenges the accepted idea of a singular rhetorical tradition poorly maintained from the Athenian Golden Age until the present. Author Susan Miller argues that oratorical rhetoric is but one among many codes that guide the production of texts and proposes that emotion and trust are central to the motives and effects of rhetoric.

This groundbreaking volume makes a case for historical rhetoric as disbursed, formal and informal lessons in persuasion that are codified as crafts that mediate between what is known and unknown in particular rhetorical situations. Traditional, unified histories of rhetoric ignore the extensive historical interactions among discourses—including medicine, drama, lyric poetry, philosophy, oratory, and literary fiction—that have operated from antiquity across cultures that are historically and geographically joined.

Drawing not just on traditional rhetorical works, but also on texts from philosophy and literature, Miller expands the body of works to be considered in the study of rhetoric. As the first book-length study that calls into question the centrality of logos to rhetoric, Trust in Texts will change the way the history of rhetoric is viewed and taught and will be essential to scholars and students of communications, rhetoric, English, classics, and literary studies.

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Twentieth-Century American Success Rhetoric
How to Construct a Suitable Self
John Ramage
Southern Illinois University Press, 2005

Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books— texts that promise to help readers succeed by retrofitting their identity to meet workplace demands—has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others.

Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke’s rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served.

This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book’s message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen’s work, Ramage critiques Stanley Fish’s theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

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