front cover of Taking Books to the World
Taking Books to the World
American Publishers and the Cultural Cold War
Amanda Laugesen
University of Massachusetts Press, 2017
Franklin Publications, or Franklin Book Programs, was started in 1952 as a form of cultural diplomacy. Until it folded in the 1970s, Franklin translated, printed, and distributed American books around the world, with offices in Egypt, Indonesia, Iran, Nigeria, Afghanistan, and Pakistan. Although it was a private firm, Franklin received funding from the United States Information Agency. This was an ambitious and idealistic postwar effort that ultimately became the victim of shifting politics.

In Taking Books to the World, Amanda Laugesen tells the story of this purposeful enterprise, demonstrating the mix of goodwill and political drive behind its efforts to create modern book industries in developing countries. Examining the project through a clarifying lens, she reveals the ways Franklin's work aligned with cultural currents, exposing the imperial beliefs, charitable hopes, and intellectual reasoning behind this global experiment.
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The Theater of Operations
National Security Affect from the Cold War to the War on Terror
Joseph Masco
Duke University Press, 2014
How did the most powerful nation on earth come to embrace terror as the organizing principle of its security policy? In The Theater of Operations, Joseph Masco locates the origins of the present-day U.S. counterterrorism apparatus in the Cold War's "balance of terror." He shows how, after the attacks of 9/11, the U.S. global War on Terror mobilized a wide range of affective, conceptual, and institutional resources established during the Cold War to enable a new planetary theater of operations. Tracing how specific aspects of emotional management, existential danger, state secrecy, and threat awareness have evolved as core aspects of the American social contract, Masco draws on archival, media, and ethnographic resources to offer a new portrait of American national security culture. Undemocratic and unrelenting, this counterterror state prioritizes speculative practices over facts, and ignores everyday forms of violence across climate, capital, and health in an unprecedented effort to anticipate and eliminate terror threats—real, imagined, and emergent.
 
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The Triumph of Broken Promises
The End of the Cold War and the Rise of Neoliberalism
Fritz Bartel
Harvard University Press, 2022

A powerful case that the economic shocks of the 1970s hastened both the end of the Cold War and the rise of neoliberalism by forcing governments to impose austerity on their own people.

Why did the Cold War come to a peaceful end? And why did neoliberal economics sweep across the world in the late twentieth century? In this pathbreaking study, Fritz Bartel argues that the answer to these questions is one and the same. The Cold War began as a competition between capitalist and communist governments to expand their social contracts as they raced to deliver their people a better life. But the economic shocks of the 1970s made promises of better living untenable on both sides of the Iron Curtain. Energy and financial markets placed immense pressure on governments to discipline their social contracts. Rather than make promises, political leaders were forced to break them.

In a sweeping narrative, The Triumph of Broken Promises tells the story of how the pressure to break promises spurred the end of the Cold War. In the West, neoliberalism provided Western leaders like Ronald Reagan and Margaret Thatcher with the political and ideological tools to shut down industries, impose austerity, and favor the interests of capital over labor. But in Eastern Europe, revolutionaries like Lech Walesa in Poland resisted any attempt at imposing market discipline. Mikhail Gorbachev tried in vain to reform the Soviet system, but the necessary changes ultimately presented too great a challenge.

Faced with imposing economic discipline antithetical to communist ideals, Soviet-style governments found their legitimacy irreparably damaged. But in the West, politicians could promote austerity as an antidote to the excesses of ideological opponents, setting the stage for the rise of the neoliberal global economy.

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front cover of Truman, Franco's Spain, and the Cold War
Truman, Franco's Spain, and the Cold War
Wayne H Bowen
University of Missouri Press, 2017
Well-deployed primary sources and brisk writing by Wayne H. Bowen make this an excellent framework for understanding the evolution of U.S. policy toward Spain, and thus how a nation facing a global threat develops strategic relationships over time.

President Harry S. Truman harbored an abiding disdain for Spain and its government. During his presidency (1945–1953), the State Department and the Department of Defense lobbied Truman to form an alliance with Spain to leverage that nation’s geostrategic position, despite Francisco Franco’s authoritarian dictatorship. The eventual alliance between the two countries came only after years of argument for such a shift by nearly the entire U.S. diplomatic and military establishment. This delay increased the financial cost of the 1953 defense agreements with Spain, undermined U.S. planning for the defense of Europe, and caused dysfunction over foreign policy at the height of the Cold War.
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