What motivates us to change our opinions during times of political protest and social unrest? To investigate this question, Taeku Lee's smartly argued book looks to the critical struggle over the moral principles, group interests, and racial animosities that defined public support for racial policies during the civil rights movement, from the late 1940s to the mid-1960s. Challenging the conventional view that public opinion is shaped by elites, Lee crafts an alternate account of the geographic, institutional, historical, and issue-specific contexts that form our political views. He finds that grassroots organizations and local protests of ordinary people pushed demands for social change into the consciousness of the general public. From there, Lee argues, these demands entered the policy agendas of political elites. Evidence from multiple sources including survey data, media coverage, historical accounts, and presidential archives animate his argument.

Ultimately, Mobilizing Public Opinion is a timely, cautionary tale about how we view public opinion and a compelling testament to the potential power of ordinary citizens.

In this classic work of sociology, Doug McAdam presents a political-process model that explains the rise and decline of the black protest movement in the United States. Moving from theoretical concerns to empirical analysis, he focuses on the crucial role of three institutions that foster protest: black churches, black colleges, and Southern chapters of the NAACP. He concludes that political opportunities, a heightened sense of political efficacy, and the development of these three institutions played a central role in shaping the civil rights movement. In his new introduction, McAdam revisits the civil rights struggle in light of recent scholarship on social movement origins and collective action.

"[A] first-rate analytical demonstration that the civil rights movement was the culmination of a long process of building institutions in the black community."—Raymond Wolters, Journal of American History

"A fresh, rich, and dynamic model to explain the rise and decline of the black insurgency movement in the United States."—James W. Lamare, Annals of the American Academy of Political and Social Science