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The Angel in the Marketplace
Adwoman Jean Wade Rindlaub and the Selling of America
Ellen Wayland-Smith
University of Chicago Press, 2020
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens.

The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable.

Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century.

The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
 
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Graham Greene's Fictions
The Virtues of Extremity
Cates Baldridge
University of Missouri Press, 2000

The first critical evaluation of Greene's novels since his death in 1991, Graham Greene's Fictions: The Virtues of Extremity is a reconsideration of the author's major literary achievements, as well as a recasting of his overall worldview. Hitherto, most criticism of Greene's fiction has forced him into the constricting category of the "Catholic novelist," consequently flattening the peaks and valleys of his uncompromising vision of life. Graham Greene's Fictions is Cates Baldridge's response to this critical disservice—an exploration that ignores the conventional preconceptions about Greene's fiction and reveals him to be one of the leading British novelists of the twentieth century.

More than a general assessment, Graham Greene's Fictions offers a fresh interpretation of familiar texts and attempts to discover within Greene's work a structure of thought that has not yet been seen with sufficient clarity. Each chapter focuses on a major aspect of Greene's vision as expressed through his novels. Greene's caustic attitude toward middle-class orthodoxies and his critiques of the three reigning ideologies of his time--Christianity, Marxism, and liberalism—are just two of the areas that Baldridge explores. Although five of Greene's novels are singled out for extensive evaluation—Brighton Rock, The Power and the Glory, The Heart of the Matter, The Comedians, and The Honorary Consul—what Baldridge attempts is nothing less than a comprehensive re-imagination of "Greeneland's" fictional topography.

Written for both the scholar and the general audience, this innovative study successfully captures the attention of all readers whether it is the first or the fifty-first work of Greene criticism one has read.

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The Hidden Isaac Bashevis Singer
Edited by Seth L. Wolitz
University of Texas Press, 2002

Nobel Prize-winning author Isaac Bashevis Singer stands virtually alone among prominent writers for being more widely known through translations of his work than through the original texts. Yet readers and critics of the Yiddish originals have long pointed out that the English versions are generally shortened, often shorn of much description and religious matter, and their perspectives and denouements are significantly altered. In short, they turn the Yiddish author into a Jewish-American English writer, detached from of his Eastern European Jewish literary and cultural roots.

By contrast, this collection of essays by leading Yiddish scholars seeks to recover the authentic voice and vision of the writer known to his Yiddish readers as Yitskhok Bashevis. The essays are grouped around four themes:

  • The Yiddish language and the Yiddish cultural experience in Bashevis's writings
  • Thematic approaches to the study of Bashevis's literature
  • Bashevis's interface with other times and cultures
  • Interpretations of Bashevis's autobiographical writings

A special feature of this volume is the inclusion of Joseph Sherman's new, faithful translation of a chapter from Bashevis's Yiddish "underworld" novel Yarme and Keyle.

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Isaac B. Singer
A Life
Florence Noiville
Northwestern University Press, 2008

In this vivid biography, Florence Noiville offers a glimpse into the world of this much-loved but persistently elusive writer: Isaac Bashevis Singer. Singer (1904–91) is generally recognized as the most popular Yiddish writer of the twentieth century. His widely translated body of work, for which he received the Nobel Prize in Literature in 1978, is beloved around the world. But although Singer was a very public and outgoing figure, much about his personal life remains unknown.

Singer was greatly influenced by his early years in Poland, with his rabbi father and rationalist, secular mother. His interest in themes of faith and dilemma stem directly from this set of conflicts; he bounced back and forth between revering and fighting orthodoxy. This was not the only paradox in his life, however: this man, who wrote many successful children’s books, had abandoned his first wife and only son in Poland as the Nazis began to sweep across Europe. His novels and stories are recognized for their mystical, folkloric tone and his public image was that of a grandfather or uncle; but he was wracked with self-doubt, a womanizer, and, as Noiville writes, a “modern virtuoso of anguish, inhibition, and fiasco.”

Noiville speaks to these and other paradoxes surrounding her subject, drawing on letters, personal stories, Singer’s own autobiographies, and interviews with friends, family, and publishing contemporaries. She travels as he did, from Poland to New York to Florida, tracing his journey from penniless immigrant to Nobel laureate. By pursuing Singer’s public and private past, she rebuilds his story and the story of the world he wrote from: a Yiddish world, a Poland removed from history by Nazi Germany.

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Isaac Bashevis Singer
A Life
Janet Hadda
University of Wisconsin Press, 2003

Isaac Bashevis Singer brought the vibrant milieu of pre-Holocaust Polish Jewry to the English-speaking world through his subtle psychological insight, deep sympathy for the eccentricities of Jewish folk custom, and unerring feel for the heroism of everyday life. His novels, including The Family Moskat and Enemies: A Love Story, and his short stories, such as "Yentl"  and "Gimpel the Fool," prove him a consummate storyteller and probably the greatest Yiddish writer of the twentieth  century.

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The third spring
G.K. Chesterton, Graham Greene, Christopher Dawson, and David Jones
Adam Schwartz
Catholic University of America Press, 2005
This book is the first detailed examination of these four authors as part of a Roman Catholic, counter-modern community of discourse. It is informed by extensive research in the writers' works, scholarship on them, and their personal papers.
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