Bell-bottoms are in. Bell-bottoms are out. Bell-bottoms are back in again. Fads constantly cycle and recycle through popular culture, each time in a slightly new incarnation. The term “retro” has become the buzzword for describing such trends, but what does it mean? Elizabeth Guffey explores here the ambiguous cultural meanings of the term and reveals why some trends just never seem to stay dead.
Drawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term “retro” and chronicles its evolving manifestations in culture and art throughout the last century. Whether in art, design, fashion, or music, the idea of retro has often meant a reemergence of styles and sensibilities that evoke touchstones of memory from the not-so-distant past, ranging from the drug-induced surrealism of psychedelic art to the political expression of 1970s afros.
Guffey examines how and why the past keeps coming back to haunt us in a variety of forms, from the campy comeback of art nouveau nearly fifty years after its original decline, to the infusion of art deco into the kitschy glamor of pop art, to the recent popularity of 1980s vogue. She also considers how advertisers and the media have employed the power of such cultural nostalgia, using recycled television jingles, familiar old advertising slogans, and famous art to sell a surprising range of products.
An engrossing, unprecedented study, Retro reveals the surprising extent to which the past is embedded in the future.
“Yo ho ho and a bottle of rum!” A favorite of pirates, the molasses-colored liquid brings to mind clear blue seas, weather-beaten sailors, and port cities filled with bar wenches. But enjoyment of rum spread far beyond the scallywags of the Caribbean—Charles Dickens savored it in punch, Thomas Jefferson mixed it into omelets, Queen Victoria sipped it in navy grog, and the Kamehameha Kings of Hawaii drank it straight up. In Rum,Richard Foss tells the colorful, secret history of a spirit that not only helped spark the American Revolution but was even used as currency in Australia.
In the past decade, the number of Americans who consider themselves runners more than doubled—in 2008, more than 16 million Americans claimed to have run or jogged at least 100 days in the year. Though now running thrives as a convenient and accessible form of exercise, it is no surprise to learn that the modern craze is not truly new; humans have been running as long as they could walk. What may be surprising however are the myriad reasons why we have performed this exhausting yet exhilarating activity through the ages. In this humorous and unique world history, Thor Gotaas collects numerous unusual and curious stories of running from ancient times to modern marathons and Olympic competitions.
Amongst the numerous examples that illustrate Gotaas’s history are King Shulgi of Mesopotamia, who four millennia ago boasted of running from Nippur to Ur, a distance of not less than 100 miles. Gotaas’s account also includes ancient Egyptian pharaohs who ran to prove their vitality and maintain their power, Norwegian Vikings who exercised by running races against animals, as well as little-known naked runs, bar endurance tests, backward runs, monk runs, snowshoe runs, and the Incas’ ingenious infrastructure of professional runners.
The perfect gift for the sprinter, the marathoner, or the daily jogger, this intriguing world history will appeal to all who wish to know more about why the ancients shared our love—and hatred—of this demanding but rewarding pastime.
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