"The Impossible Woman provides a much-needed conceptual framework for understanding the proliferation of quality television series featuring extraordinarily talented female protagonists. Brilliantly demonstrating how strong female leads mediate and embody the contradictions around contemporary feminism, the book also exposes media entertainment's disturbing and persistent inability to imagine a truly feminist future."— Catherine Rottenberg, author of The Rise of Neoliberal Feminism
"Hoerl's rhetorical analysis of television is simply unparalleled. The Impossible Woman is a must-read for everyone interested in television's portrayals of women and the backlash against contemporary feminist politics. Working across the landscape, Hoerl demonstrates how television's competing agendas routinely defang feminism. Hoerl's work is insightful, critical, robust, and ultimately optimistic—again, unparalleled."— Sarah Kornfield, author of Watching Women: Femininity on TV