Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgements
List of Figures
Introduction: The Medical Trade Catalogue in Context
1. The Rise of the Medical Trade Catalogue
2. Markets of Medics: Designing the Catalogue
3. Inside the Catalogue: The Rhetoric of Novelty, Safety and Science
4. Catalogue Production: ‘The Work of an Amateur’?
5. At Home, Work and Abroad: Distributing Catalogues
6. (Re)Reading the Catalogue: Doctors, Consumption and Invention
Conclusion: Selling Medicine to Professionals, Professionals Selling Medicine
Appendix: Trade Catalogues
Notes
Works Cited
Index