Cover
Contents
Preface
Introduction
Chapter 1. Aboriginal, Aboriginality, Aboriginalism, Aboriginalization: What’s in a Word?
Chapter 2. Aborigalized Multiculturalism™: Canada’s Olympic National Brand
Chapter 3. Selling Aboriginal Experiences and Authenticity: Canadian and Aboriginal Tourism
Chapter 4. Marketing Aboriginality and the Branding of Place: The Case of Vancouver International Airport
Conclusion. Thoughts on the End of Aborignalization and the Turn to Indigenization
Notes
Bibliography
Index