Contents
Preface
Prologue: Loomings
Part 1. Concepts of Metaphor: Four Essays and How They Grew
The Metaphor in Public Address
The Iowa Years and the Emerging Focus on Archetypal Metaphor
Archetypal Metaphor in Rhetoric: The Light–Dark Family
The Evolution of the Archetypal Sea in Rhetoric and Poetic
Toward Rhetorical Depiction
Rhetorical Depiction
Part 2. Metaphors in Action: New Horizons
Entr’acte
Lessons from Demosthenes
Progeny of Personification: Metaphors of Disease and Rebirth
Space and Power: Vertical and Horizontal Orientations in a Rhetorical Universe
Epilogue: The Chase
Bibliographic Perspectives
Index