From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool.
Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
The Gender of Piety is an intimate history of the Brethren in Christ Church in Zimbabwe, or BICC, as related through six individual life histories that extend from the early colonial years through the first decade after independence. Taken together, these six lives show how men and women of the BICC experienced and sequenced their piety in different ways. Women usually remained tied to the church throughout their lives, while men often had a more strained relationship with it. Church doctrine was not always flexible enough to accommodate expected masculine gender roles, particularly male membership in political and economic institutions or participation in important male communal practices.
The study is based on more than fifteen years of extensive oral history research supported by archival work in Zimbabwe, the United Kingdom, and the United States. The oral accounts make it clear, official versions to the contrary, that the church was led by spiritually powerful women and that maleness and mission-church notions of piety were often incompatible.
The life-history approach illustrates how the tension of gender roles both within and without the church manifested itself in sometimes unexpected ways: for example, how a single family could produce both a legendary woman pastor credited with mediating multiple miracles and a man—her son—who joined the armed wing of the Zimbabwe African People’s Union nationalist political party and fought in Zimbabwe’s liberation war in the 1970s. Investigating the lives of men and women in equal measure, The Gender of Piety uses a gendered interpretive lens to analyze the complex relationship between the church and broader social change in this region of southern Africa.
This book represents the first continuous history of Sufism in Palestine. Covering the period between the rise of Islam and the spread of Ottoman rule and drawing on vast biographical material and complementary evidence, the book describes the social trajectory that Sufism followed. The narrative centers on the process by which ascetics, mystics, and holy figures living in medieval Palestine and collectively labeled “Sufis,” disseminated their traditions, formed communities, and helped shape an Islamic society and space. The work makes an original contribution to the study of the diffusion of Islam’s religious traditions and the formation of communities of believers in medieval Palestine, as well as the Islamization of Palestinian landscape and the spread of popular religiosity in this area.
The study of the area-specific is placed within the broader context of the history of Sufism, and the book is laced with observations about the historical-social dimensions of Islamic mysticism in general. Central to its subject matters are the diffusion of Sufi traditions, the extension of the social horizons of Sufism, and the emergence of institutions and public spaces around the Sufi friend of God. As such, the book is of interest to historians in the fields of Sufism, Islam, and the Near East.
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