Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn’t have to be this way. In fact, it can’t be this way if we are to maintain our economy, let alone our health or the planet’s.

In Quantified, Whitworth draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.

As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources—water—but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.

In the United States and Canada, thousands of species of native plants are edging toward the brink of extinction, and they are doing so quietly. They are slipping away inconspicuously from settings as diverse as backyards and protected lands. The factors that have contributed to their disappearance are varied and complex, but the consequences of their loss are immeasurable.

With extensive histories of a cast of familiar and rare North American plants, The Quiet Extinction explores the reasons why many of our native plants are disappearing. Curious minds will find a desperate struggle for existence waged by these plants and discover the great environmental impacts that could come if the struggle continues.

Kara Rogers relates the stories of some of North America’s most inspiring rare and threatened plants. She explores, as never before, their significance to the continent’s natural heritage, capturing the excitement of their discovery, the tragedy that has come to define their existence, and the remarkable efforts underway to save them. Accompanied by illustrations created by the author and packed with absorbing detail, The Quiet Extinction offers a compelling and refreshing perspective of rare and threatened plants and their relationship with the land and its people.